Spitting paint at Nokia World

We popped down to the Nokia World conference this week and demoed a bit of fun we've been working on called Paint Wall. Though it's only a simple little app, we displayed it on the biggest screen we could find – a 6m by 3m wall of LED lights.

The app allows you to play with digital paint in a variety of ways: You can "tap" paint using the touchscreen. You can "throw" paint using the amazingly accurate compass and the accelerometer. And you can "spit" paint using the device's microphone.

Oh, and you can also throw photos as well as paint. Paint Wall is a project that we've been working on with Greyworld.

You can also see the wall in action towards the end of our launch ad for the new Nokia N8 smartphone.

Nike Write The Future – Phase One

A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm.  Nike's launch of its World Cup commercial via a webcast on Facebook.  This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV, lead agency W+K Amsterdam, in collaboration with both London and Portland offices.

But to whet your appetite, short clips are being released this week, the first of which went live on Saturday and features our national footballing hero Wayne Rooney as you've never seen him before – and hopefully as you'll never see him again. 

After one wrong pass in a crucial match, we see how his glittering, international career could diminish into life in a trailer park.  You can check out the clip below and then we recommend you put the webcast in your diaries – the World Cup comes around only once every four years and with this ad to kick off the tournament, it's not one to be missed.