In every Metro, in every store

Were you lucky enough to avoid this morning's mid-heatwave city commute?

If so, you may then have been unlucky enough to have missed Tesco's colourful 'Love Every Mouthful' Metro wrap. 

Here it is. Just in case.

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Plus in stores and magazines nationwide, Tesco paid homage to the great British strawberry. In all its delicious glory.

Tesco Strawberry DPS

There's a shiny new TV spot on air from today as well. 

 

We're off to pick up a punnet for dinner. 

YET MORE still to follow. Do stay tuned.

Please welcome Philippa and Artur

A big W+K-shaped welcome to Philippa and Artur.

Congratulations to them on graduating as our most recent placement team (this is them on their first day here…)

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…to becoming our latest new hires (this is them today after a few celebratory Finest* bubbles!)

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In the short time they've been with us they've already made some great stuff. Here's to them making more of the best work of their lives.

If you want to throw your creative hat into the ring for a placement, contact david.goss@wk.com and ollie.wolf@wk.com for a book crit. You, too, could soon be photographed awkwardly somewhere at W+K Towers.

Our friends, and now partners, at D&AD

We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD – the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on and decided to collaborate on promoting their services.

This appointment sees us responsible for repackaging what D&AD stands for, boosting their membership, increasing interest and entries into their next awards scheme and building the D&AD brand around the world.

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We're excited to get under the skin of what the brand is all about and to help as many people as possible fall in love with the organization for all it gives to the creative community, beyond just the awards.

Tim Lindsey, Chief Exec of D&AD, is excited to work with us: "Their smart strategic advice and brilliant creative will help D&AD continue to provide better and better services to our community."

And we're looking forward to discovering more about the formula to winning those black pencils of theirs…

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After three years, four months, two weeks and six days, Hollie Newton is hanging up her sequinned book crit gloves.

It's truly a sad day.

But don't worry, there's a bronze lining.

Instead of lovely Hollie, you will be getting us — David and Ollie.

We hereby promise to do our best to fill her sparkly boots and jazzy frocks.

Just don't expect gardening advice.

So, if you want a book crit, drop us an e-mail.

It's david.goss@wk.com and ollie.wolf@wk.com.

And we'll be seeing you and your ideas soon.

Try not to bring us a book of just ads.

We like to see other stuff too.

Bring us tapestries if you're into tapestries.

Angry letters to flatmates and noisy neighbours are always fun to read.

Even funny text messages.

Whatever floats your boat.

Whatever you're passionate about.

It matters.

To the life less ordinary

If you are an avid reader of this blog you may well be aware of past Finnish adventures undertaken by W+K London's Brown Forman team. All in the name of research, of course.

Last week saw the completion of the new global repositioning work which is currently in transit to far corners of the globe. In this, our first work for Finlandia Vodka, we have capitalized on the less ordinary process and ingredients to make the vodka, and used it to help inspire a visual world that evokes a similar less ordinary attitude.

Or in the words of our creative director Mr Tony Davidson, "Finnish, quirky and focused on nature."

The print and posters include summer and winter executions that use the unique photography of Pierre Winther. His cinematic and slightly twisted quality helps shape the eclectic and alternative premium brand look.

So kick back, pour yourselves a shot (of Finlandia), and raise a glass to some work less ordinary. Kippis!

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More Easter treats

If a geo-located online treasure hunt for decorated virtual eggs with great redeemable prizes isn't for you (and we would ask "why on earth not?") you can instead celebrate Easter the more traditional way. Just like those in our latest TV spot for Tesco. With friends, family, feasting and a good old Easter egg hunt.

 

We've also created some mouthwatering press to inspire seasonal inlugence.

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Hungry yet?

Happy Easter from all of us to all of you.

What did the cabbage say to the sprouts…?

Trust. A word we've heard a lot from Tesco lately.
 
It's something we're working on closely with the Tesco people so, as customers, we can all have the confidence that what is on the label is in the product. Nothing more, nothing less.
 
And whilst trust around food quality is essential, trust also applies to the cost of the shopping we buy. In these tough times, value is a hot topic.
 
Tesco has taken this on board. Above and beyond the promotions, offers, deals and price cuts already available which, if we're honest, can sometimes be confusing.
 
So today Tesco launches 'Price Promise', its cost commitment to the nation.
 
Here's the crux: when you shop at Tesco, online or in store, they will compare your basket against the prices at Asda, Sainsbury’s and Morrisons. If your shopping would have been cheaper there, Tesco will give you a voucher for the difference for up to £10. When you shop in store, you get your voucher at the checkout. When you shop online, you'll receive it by email within 24 hours. Trustworthy and transparent; you will know where you stand.
 
The commitment on price covers branded goods (around 50% of the average supermarket shopping basket), own-label products and even some price promotions. It means we will no longer need to shop around for the best price deals because the lowest prices will be covered.
 
Three Price Promise TV spots launched today featuring talking vegetables to communicate the initiative. Obvs.

There's a pineapple:

 

A sprout:

 

And please meet Mr Olio:

 

 It is supported by a nationwide out-of-home campaign, press executions and online ads. Here are just two to whet your appetite.
 
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This is all backed up with lots of communication in-store, where you get the benefits of the deal.

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More information on the Tesco Price Promise is available here.

Happy Mother’s Day

Luisa Bundy, W+K account girl extraordinaire, writes:

The 2013 Tesco Mum of the Year Awards is on Channel 5 right now. Well worth a watch. The event, now in its eighth year, is a celebration of the work of truly inspirational mums nominated from around the country. This is the first time the event has been televised so more of us get to see these mums' incredible stories.

The W+K team created the logo and rose bud design which adorned the set inside the Savoy and much of the event branding. And we were lucky enough to be invited along to the star-studded event as well. Some of us (me) chose to avoid the flashbulbs of the paparazzi and detour my entrance through the car park. Others (Alex Best) strutted straight down the red carpet. Naturally.

All the mothers we met are inspirational. Plus I met a Spice Girl which made my year. Congrats to Mel C on winning celebrity mum of the year. And to Anna Kennedy, Kate Hardcastle, Claire Lomas, Mireille Williams, Margaret Aspinall and Ann Maxwell for their awards.

Happy Mother's Day!

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In the name of Saint David

Men running against horses, tea on a steam train, a minute Italian village and a big slab of cheese.

Stand by for the latest Visit Wales ad. Which appropriately aired on St. David's day, no less.

This, the second of three spots in the campaign, celebrates more examples of the lesser-exposed sides to Wales.

Enjoy!