New Starters

Although the year is coming to an end, we're still welcoming some lovely newbies into our W+K family.

Victoria Smith

A big hello to Victoria Smith. She's joined us a Creative Producer. She has some ace fun facts: she once had a make up brush thrown at her by Naomi Campbell and has partied with Beyonce and Jay-Z without even realising it!

Flore

This is Flore Segal. She arrives by way of Unilever's brand strategy team and the Miami ad school. Things to know about her: she's French, speaks five languages and has an impressive array of creative-crafty skills… sculpting bronze statues, sewing, upholstering and antiquing furniture. Welcome!

We've also had a couple of freelancers take the plunge and go permanent in the last week. Hurrah.

Miles

Miles has taken the aforementioned leap having freelanced here on and off for the past seven years. Yes, seven years! He's now a welcome addition to the Design department. 

Indy Basra

Finally, Indy Basra. Another new permanent member of studio after a little freelance stint. He's previously worked at TBWA and Saatchi & Saatchi. A fun fact: he is a big Arnold Schwarznegger fan and does a mean Arnie impression.

A whirlwind week

This week we welcomed the lovely Leah to spend a week with us, giving up some of her precious summer holiday before going into her final A level year. This is her own account of the last five days in E1:

Approaching the office door early on Monday morning was certainly daunting but the tantalising aromas of toast, toast and… toast put me at ease. Alex and Nicola warmly introduced themselves and I was later given a tour of the office which, at first sight, looked like an art exhibition. It’s that cool.

Reception

This past week has been filled with meetings for Cravendale, Finlandia, Honda and a top secret new business project. However my most memorable moment was going to Wave Studios with Matt and Ray for the voice recording of the new 3 advert as part of the ‘Pay As You Go’ campaign. After being served food and drinks at its luxurious bar, we awaited the arrival of Alistair McGowan himself in the studio. His presence in the booth was surreal but his playful and powerful voice made the ad really come to life.  What I found most interesting was the attention paid to different tones, volume and character of his voice, changing the flavour every time. A couple of hours of detailed note-taking and various different recordings later, a glossy ad starring a cute pug and a hilarious voiceover was complete.

In the midst of fancy studios and meetings in library booths, my involvement with various projects, such Tesco and Stride, were stimulating and enabled me to find out what the brands stand for, who their target audiences are and their competition with other companies.

On Thursday afternoon I was asked to take photos of Mark and Paddy at the ‘Artstart’ talk at the Rich Mix cinema in Shoreditch. The ‘question and answer’ layout gave young people a clear insight into advertising from a creative perspective and what it takes to gain a foothold into the industry given our current economic climate.

Tower Hamlets-20130808-01151
(Mark is on the far left. Paddy is on the mic.)

So now my journey has come to an end. The positive and fast-paced energy at the agency is amazing and everyone I’ve worked with has been so approachable and friendly. This experience has inspired me to seriously consider a possible career in advertising. I am really excited to see everything that I have been a part of presented as finished products.

Thank you for having me, Wieden+Kennedy!

The mothership

Hypebeast made a recent road trip out to Portland. There they had the pleasure of meeting John Jay who, until very recently, was co-Global Executive Creative Director for our W+K network.

PDX

John Jay has now venutred over to found W+K Garage but still found the time to give Hypebeast a guided tour of the Brad Cloepfil designed building which is home to our brethren in Oregon.

You can read more about the visit online and take a glimpse into the bespoke built Portland office via the video below.

 

In every Metro, in every store

Were you lucky enough to avoid this morning's mid-heatwave city commute?

If so, you may then have been unlucky enough to have missed Tesco's colourful 'Love Every Mouthful' Metro wrap. 

Here it is. Just in case.

IMG_3329

IMG_3332

Plus in stores and magazines nationwide, Tesco paid homage to the great British strawberry. In all its delicious glory.

Tesco Strawberry DPS

There's a shiny new TV spot on air from today as well. 

 

We're off to pick up a punnet for dinner. 

YET MORE still to follow. Do stay tuned.

Please welcome Philippa and Artur

A big W+K-shaped welcome to Philippa and Artur.

Congratulations to them on graduating as our most recent placement team (this is them on their first day here…)

Photo

…to becoming our latest new hires (this is them today after a few celebratory Finest* bubbles!)

Photo[1]

In the short time they've been with us they've already made some great stuff. Here's to them making more of the best work of their lives.

If you want to throw your creative hat into the ring for a placement, contact david.goss@wk.com and ollie.wolf@wk.com for a book crit. You, too, could soon be photographed awkwardly somewhere at W+K Towers.

Honda celebrates its engineering ‘hands’

Nearly a decade ago the W+K London office opened its arms wide and welcomed Honda in for a big hug. Our goal was to humanise the brand and to make people connect emotionally with their global 'Power of Dreams' strapline.

It seems fitting that 10 years on we have launched a brand film that captures the company's 65 years of warm engineering in 2 tiny minutes.

We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.

Last week the content launched as idents sponsoring the latest series of Channel 4 documentaries. The longer form film featured below is now flying round the internet. 

 

 

‘Private Hear’ goes public

Creative team Toby and Selena recently returned to these shores – originating from Melbourne, detouring via Amsterdam. Having frequented W+K London once before, they understand UK culture, our people, our tastes…

But when invited by Campaign to critique a series of recent radio spots, they sought some advice. From experts. Those who constantly listen to the wireless. Who have plenty to say on this (and for that matter, every) subject. Enter our Hackney Carriage licensed London black taxi drivers.

Armed with the six radio ads to review, Selena set off to Liverpool Street Station's taxi rank around midnight one Sunday and patiently waited in line. Explaining to the drivers how she would love to hear their thoughts, they each duly invited her to pop in the back and play the ads as they ranked up waiting for their next job.

Selena has worked with some mega global talent in her time but possibly none as passionate, opinionated or self-assured as these men on the midnight shift. With the radio constantly blaring out, they know their stuff. And they know what they think about it: good or bad, but rarely indifferent.

Below is the excerpt from the latest Campaign. A little doctored (references to prostitution edited out) but with the sentiments of our capital's cabbies in tact.

 

PH1
PH2
PH3
Usually when we can't find people in the agency, our reception puts out a 'bing bong' tannoy. Going forward with Toby and Selena, we'll just head to the Liverpool Street taxi rank where we expect to find them conducting some more 'focus group qual'.

Fresh faces 2.0

This week we’ve completed our Innovation and Integration team line up by welcoming back Beth Bentley. After four and a half years away – at the Government and as Deputy Head of Planning at Adam & Eve/DDB – Beth returns as Digital Strategy and Innovation Director. She brings with her experience including running the Google, Google+ and YouTube business, as we welcome her back into the family fold. One of her main tasks will be identifying opportunities where innovation can support our clients' business in a meaningful and effective new way..

This is Beth:

IMG_1415

This is what she has to say: "We live in a golden age of planning. We've never had more ways to bring a creative idea to life. Treating 'digital' as an addendum to a brief, or even as a singular 'channel', is a shame and a waste. W+K is built on thinking, doing and making stuff that's never been done before. To play a key role in digital strategy and innovation thinking here, with these clients, and this team, is incredibly exciting."

Beth’s role sees her work alongside two recent starters whose faces have already adorned this blog. Mr Jim Hunt, our Technical Director, ensures tech excellence throughout the agency and across all departments. He already has one eye on making sure we partner with world class suppliers and the other making sure we ‘make more’ to prototype stage.  And Mr Luke Tipping, who helped shape 101, is already putting creative and media innovation plus emerging tech at the heart of all we do here.

This is Jim on the left. Luke is on the right:

IMG_1366

Two familiar faces complete our innovation jigsaw. Danielle Stewart includes Interactive in her production box of tricks in addition to her Head of Broadcast role and Graeme Douglas moves to ICD. In his own words, “We’re in the business of concepting and creating brilliant ideas that work. That will never change. They’ll just be more integrated and relevant that ever before.”

First things first: Beth will be straight back in at the deep end this week, hotly tipped to host tomorrow's drinks trolley. Dig out the Dubonnet, there’ll be Bentley cocktails all round.

#theshirt

The domestic season may be over (yes, yes, well done Arsenal for finishing above Spurs yet again) but England midfielder Jack Wilshere was on important duty for his country this week. He popped back to his old school where his hopes and dreams of playing for England first took root. There at The Priory School in Hitchin he put the new England shirt on the back of a school kid, one who reminded him of himself at that age.

Uncropped_lowres_DSC8535

Not only was this the first time many of the kids had seen a professional footballer in real life, it was certainly their first chance to steal a glance at the new England home kit. Now sponsored by Nike, the shirt was premiered by Jason Kelly, the unsuspecting schoolboy chosen by Jack.  The shot of Jason lit up social media as thousands of fans and players retweeted Jack’s shot. Even Tinie Tempah, Gary Lineker and Andy Peters got involved!

Screen Shot 2013-05-22 at 6.27.03 PM

“This is where my dream of playing for England started and it’s great to be back here to see a new generation playing with the same passion," Jack said. "I gave Jason the shirt because his commitment and work-rate really impressed me today. He showed that it’s what you do on the pitch that matters — from your first match as a nine year-old all the way up to the international stage.”

Screen Shot 2013-05-22 at 16.39.37

At first glance you’ll see the shirt is stripped back, clean and distinctive, taking it back to its roots in white and blue to celebrate the FA’s 150th anniversary. Upon closer inspection you’ll notice the iconic three lions surrounded by a golden border sitting proud on the chest, next to a World Cup-winning gold star and a gold ‘150 years’ ribbon. Sharp, stylish, innovative and crafted – this is everything Nike has put into making the kit and hopes the players will bring to life on the pitch.