#tapitkitty

To build on our latest campaign for Three, #SingItKitty, some of the great minds have created something we think is quite special: our very own #TapItKitty web app.

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Built from open-source code, the app celebrates one of the most popular and addictive mobile games of recent memory, showcasing Three's feline star in 8-bit glory.

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Some of us are ranking up high scores of, err, 9, although the current agency record is an impressive 118, held by Interactive Producer, Dom Felton, although he looks to have a few challengers.

To try it out for yourself, head over to www.tapitkitty.co.uk. Game on.

What will you curate?

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It isn't often you have the opportunity to collaborate with a high fashion brand and a beacon in the art world – let alone when they create something together for the first time. We did. And it was suitably fabulous. 

Fondazione Prada and the Qatar Museums Authority asked us to work with them to launch an award – the first of its kind – to recognize up and coming talent in curation.

The ambition is to appeal beyond established curators, instead opening the field to anyone wanting to creatively and socially define what the perfect exhibition could look like.

Could that be you? If so, click here to find out more and enter.

Here at W+K we designed and built the award website, created the hero 'call for entries' launch film, devised the look and feel for the award and created all promotional materials.

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Entries are open until the end of the year but to punctuate the submissions period, we're releasing a series of Pinterest Boards. These are being curated by hand picked influencers from the world of art and culture. Their brief? To curate a board based on their idea of the most inspirational exhibition. Ever. 

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The first sees the release of a Board from Vimeo's Lead Curator, Jordan McGarry. You can check back for more boards very soon.

Honda celebrates its engineering ‘hands’

Nearly a decade ago the W+K London office opened its arms wide and welcomed Honda in for a big hug. Our goal was to humanise the brand and to make people connect emotionally with their global 'Power of Dreams' strapline.

It seems fitting that 10 years on we have launched a brand film that captures the company's 65 years of warm engineering in 2 tiny minutes.

We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.

Last week the content launched as idents sponsoring the latest series of Channel 4 documentaries. The longer form film featured below is now flying round the internet.