Our #BecauseNoReason campaign for Chambord has been a huge success in positioning the brand as the champion of doing what you like.
But we wondered if people might still be a little unsure about exactly how to drink the lovely liquor…
So we have just launched a series of 'how to' drink films.
Each focuses on a different cocktail.
Each is engaging.
Each is mouth watering.
Each is easy to follow.
Forget bartender dos and don'ts.
The internet is awash with such 'how to's. YouTube is alive with instructional AV. It's so on-trend that over 100million hours of such content have already been watched in the US so far this year alone. To stand out from the crowd, we used targeted pre-roll to speak directly to our audience – the women feeling under pressure not to be themselves. We reminded them not to worry about being the perfect host. We assured them having the perfect style wasn't essential. Instead? Sit back and shake up a Chambord cocktail.
You can view the fabulous four films here. And below. And then get making those Chambord cocktails at home. You know, #BecauseNoReason.