hot wax

This is the strictly limited edition press pack for our Nike ‘write the future’ campaign. It contains a set of wax crayons, hand-carved by artist Diem Chau into the likeness of Nike’s football stars.

This is the strictly limited edition press pack for our Nike ‘write the future’ campaign. It contains a set of wax crayons, hand-carved by artist Diem Chau into the likeness of Nike’s football stars.

Whole-kit_crayola_nike

This is the strictly limited edition press pack for our Nike 'write the future' campaign. It contains a set of wax crayons, hand-carved by artist Diem Chau into the likeness of Nike's football stars.

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Standing_group_crayola_nike
Rooney as you've never seen him before:

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Nike Write The Future – Phase One

A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm. Nike’s launch of its World Cup commercial via a webcast on Facebook. This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV.

A date for your diaries: Thursday 20 May at 6pm.  Nike's launch of its World Cup commercial via a webcast on Facebook.  This will be the official, global premiere of the full-length 3-minute content before it airs on UK TV, lead agency W+K Amsterdam, in collaboration with both London and Portland offices.

But to whet your appetite, short clips are being released this week, the first of which went live on Saturday and features our national footballing hero Wayne Rooney as you've never seen him before – and hopefully as you'll never see him again. 

After one wrong pass in a crucial match, we see how his glittering, international career could diminish into life in a trailer park.  You can check out the clip below and then we recommend you put the webcast in your diaries – the World Cup comes around only once every four years and with this ad to kick off the tournament, it's not one to be missed.