Nearly a decade ago the W+K London office opened its arms wide and welcomed Honda in for a big hug. Our goal was to humanise the brand and to make people connect emotionally with their global 'Power of Dreams' strapline.
It seems fitting that 10 years on we have launched a brand film that captures the company's 65 years of warm engineering in 2 tiny minutes.
We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.
Last week the content launched as idents sponsoring the latest series of Channel 4 documentaries. The longer form film featured below is now flying round the internet.