welcome to optimism now available on kindle

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People of the internet, rejoice! Your very own favourite blog about Wieden + Kennedy London (that's this one) is now available on your Kindle eBook device-type thing  via the Amazon store.

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To be honest, it looks a bit crap on the Kindle and it costs £1.99 a month, whereas you can get it for free online. But I thought I would set it up just to see how the system works, rather than to establish a massive new revenue stream for W+K. And subscription does start with a 14-day FREE trial. After which, if your life and personal attractiveness have not been immeasurably enhanced, you can just cancel and return to your humdrum  existence. The choice, reader, is yours.

welcome to optimism app now available for free download in Ovi Store

The new Welcome to Optimism app is now available to download free from Ovi Store.

The new Welcome to Optimism app is now available to download free from Ovi Store.

The new Welcome to Optimism app is now available to download free from Ovi Store. Get news and other rubbish from Wieden + Kennedy London direct to your multimedia mobile device.

Because a day without Welcome to Optimism is like a day without sunshine. So don't leave home without it.

simone de beauvoir on american optimism

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Optimism is necessary for the country’s social peace and economic prosperity.

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Optimism is necessary for the country’s social peace and economic prosperity.

Lucky strike

On this day (Jan 31st) in 1947, Simone de Beauvoir wrote:

What makes daily life so agreeable in America is the good humour and friendliness of Americans. Of course, this quality has its reverse side. I'm irritated by those imperious invitations to 'take life easy', repeated in words and images throughout the day. On advertisements for Quaker Oats, Coca-Cola and Lucky Strike, what displays of white teeth – the smile seems like lockjaw. The constipated girl smiles a loving smile at the lemon juice that relieves her intestines. In the subway, in the streets, on magazine pages, these smiles pursue me like obsessions. I read on a sign in a drugstore, 'Not to grin is a sin.' Everyone obeys the order, the system. 'Cheer up! Take it easy!' Optimism is necessary for the country's social peace and economic prosperity.

From America Day By Day, a diary of a four month tour of the USA taken by the French existentialist and feminist in 1947.

ashes won, recession over: welcome to optimism!

BeOptimistic

A surge in confidence among business professionals indicates Britain's recession is at an end, according to research reported in The Guardian today.

Optimism
among professionals in the third quarter hit its highest level since
the start of the financial crisis two years ago, the Institute of
Chartered Accountants in England and Wales (ICAEW) said.

The
confidence measure jumped to 4.8 at the end of June from -28.2 in March
– the biggest improvement since the survey began in 2003. The institute
predicts that the economy will grow by 0.5% this quarter, breaking five
quarters of falling output.

ICAEW chief executive Michael Izza said the findings suggest that "the UK recession is at an end".

Coupled with euphoria after England won the Ashes last night, the news fuelled gains on the London stockmarket this morning.

Hurrah!