Our lovely Lurpak clients bought us a cake!

 Lurpakcake

Yesterday the Lurpak team were at a Wash Up Session with all our Global Lurpak clients and partner agencies to discuss the key learnings from our Weave Your Magic campaign, so far launched in Denmark, Sweden and Australia (watch this space for more markets). It was a good meeting. Relationships with the markets, clients and partner agencies are strong and the campaign is improving brand scores and sales are up. 

So what better way to celebrate than a giant cake with our campaign on it?

Thank you to the clients for this lovely surprise! We look forward to more brilliant work and more cake.

“Look At My Doughy Fingers” – a bread making day with Lurpak

Hollie N writes…

Why have an all agency briefing, when you can have an all agency briefing IN A BREAD MAKING KITCHEN? That's the question we shall ask ourselves from this moment on.

For this week we decamped to The Underground Cookery School to receive an exciting and highly-top-secret brief from Lurpak, while learning to make bread.

There were highs. There were lows. There was flour all over my iPhone.

And some seriously doughy fingers.

Bread day2

Here are Theo, Ang, and Emma, learning the art of the Master Baker (LOL). Note Emma's particularly spoddy tray of perfect baps. What a teacher's pet.

I attempted to make a Vine of the whole process, but a pesky glitch deleted the first 5 steps. Darn it, Emerging Technology! Still, you get the picture…



 

And lo… after much kneading, rising, shaping, rising, shaping again, and baking WE HAD CREATED BREAD.

Bread day

No soggy bottom for Ang. Me and my wonky baps. (MEGA LOLZ) Emma and her Gails-worthy baked marvels. And… well… there's Theo. (THE GREATEST LOLZ OF ALL TIME).

Best. Day. Ever. 

Crystal’s version of Lurpak ‘kitchen odyssey’

As part of their grad recruitment campaign Saatchi and Saatchi asked applicants to choose an ad, explain what they like about it, and recreate it in any way they want. One young lady did a very convincing recreation of our Lurpak Kitchen Odyssey spot on a slightly smaller budget than we had for the original.

Nice job, Crystal! Good luck with the application. (Thanks to Paul Silburn at Saatchi's for drawing our attention to this.)

our latest Lurpak work: bon appetit, fridge foragers

Our new work in the 'Good food deserves Lurpak' campaign continues the theme of celebrating good, simple ingredients and what they can bring to the enjoyment of food and quality of life.

Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?

Bon appetit, fridge foragers.

The Hungry One. A force for good, reaching out to the peckish masses at their moment of dinner-in-a-box or crisp / sandwich weakness.

You can follow him on Facebook.

Screen shot 2011-01-06 at 22.16.15

And Twitter.

Screen shot 2011-01-06 at 22.17.09

There are posters:

Salvation 48 Sheet
Empires 48 Sheet

And things that go on the foils on top of the butter inside the tubs:
Inner foil 1 Innerfoil 3

The Hungry One cometh

The Hungry One. A force for good, reaching out to the peckish masses at their moment of dinner-in-a-box or crisp / sandwich weakness.

The Hungry One. A force for good, reaching out to the peckish masses at their moment of dinner-in-a-box or crisp / sandwich weakness.

The Hungry One. A force for good, reaching out to the peckish masses at their moment of dinner-in-a-box or crisp / sandwich weakness.

You can follow him on Facebook.

And Twitter.
Screen shot 2011-01-05 at 17.34.45

your chance to become a TV chef with Lurpak and Jamie

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Today at 5:30pm wieden + kennedy's Lurpak sponsorship idents for Jamie Oliver's new show '30 Minute Meals' will be going live on Channel 4. The name might suggest that Jamie will be cooking up 30 extremely tiny meals but in fact he'll be preparing one normal-sized meal in 30 minutes each weekday for four weeks. The idea is to show people that cooking from scratch is simple and doesn't have to involve a five-hour roast. We've seen some of the episodes and he's got some amazing shortcuts in there like roast potatoes that aren't actually roasted and take ten minutes…nice.

So far we've shot six people cooking their signature dishes in their kitchen. For the first week of the show we're asking people to enter to become the next cook to feature in our idents. It's really easy and we need your help. Just go to the Lurpak Be the Cook Facebook page. Or www.lurpak.co.uk

Upload a picture or video of yourself in your kitchen with your favourite meal (no puddings please) and tell us a bit about yourself. You and your cooking could end up on TV.

Screen shot 2010-10-11 at 17.14.12

wieden + kennedy not about to go bust shock

If, like me, you have nothing to do but quaff champagne and sit in your wing-backed leather chair in your walnut-panelled corner office reading Campaign you'll see on the front page this morning that the main
story is 'Adland hit as billings collapse'.

'BBH, Ogilvy and Wieden + Kennedy among the worst affected according to 2009 Nielsen figures'

The article says:

Following a year in which figures
from The Nielsen Company show scarce instances of billings growth, even
Abbott Mead Vickers BBDO and McCann Erickson – which held their
positions as number one and number two respectively
saw billings drop by £39.2m and £48.6m, compared with final 2008 figures.

BBH took the biggest knock of the top
20 agencies. Its slide of almost 25% wiped £59.1m off its 2008 billings
and pulled it down the rankings from fourth to 11th. Ogilvy slipped
four places to 13 with a £31.3m billings decrease, while Wieden &
Kennedy dropped six to 31 with a 41% billings fall.

As they say – pause, review, reflect…

These figures measure billings (what
clients spend on media). Not revenue (what clients actually pay us).
They only measure UK billings, whereas most of what we do now at W+K London is
international.

The truth is that in 2009 we grew. We
lost no clients and we won pitches including Nestea, Fairtrade,
Lactofree and COI underage drinking. Yes, most of our clients reduced
their media spend. This is mainly because of the recession, also partly
because dramatic changes in
media and technology are diverting spend away from the 'above the line'
media media measured by Nielsen and into owned and earned media.

Yes, many of our clients did cut
fees in 2009. But the truth is that overall, our revenue (fee income)
increased in 2009 over 2008, and our 2009 profit also actually
increased vs. 2008. We did not, unlike many of our competitors, make
sweeping redundancies. On the contrary, we are hiring. Our business,
despite challenging times, is healthy and growing. We are independent,
profitable and we have no debt. We are not worried about the
future. We are (cautiously) optimistic.As the name of this blog suggests.

And while I'm on the subject of today's
Campaign, you can read on page 2 that 'Lurpak appoints Saatchis globally
after a shoot-out against W+K London'.

Some clarification on this.

We lose nothing. We retain the UK
business, which is 70% of Lurpak's global business. Our work may also run in some markets outside the UK.

Here's what Danny Micklethwaite, Arla UK VP of marketing said to me yesterday:

"The appointment of Saatchi
has absolutely no impact on the UK. We love working with W+K and they
continue to produce brilliant work for us.

The UK represents over 70% of the global Lurpak sales and since W+K started working with us the brand has overtaken Flora to become the
number 1 brand in the category for the first time in history."

Pride
Keep the faith, true believers.

lurpak recipe cards

New recipe cards from Lurpak as part of the latest ‘good food deserves Lurpak’ campaign. This aims to enthuse people about the joy and satisfaction of cooking from scratch, using good quality ingredients like Lurpak.

New recipe cards from Lurpak as part of the latest ‘good food deserves Lurpak’ campaign. This aims to enthuse people about the joy and satisfaction of cooking from scratch, using good quality ingredients like Lurpak.
Lurpak Chicken front
Lurpak CHICKEN Back

New recipe cards from Lurpak as part of the latest 'good food deserves Lurpak' campaign. This aims to enthuse people about the joy and satisfaction of cooking from scratch, using good quality ingredients like Lurpak. I've posted them all up on here so that readers of W2O can give the recipes a go. Why not make your valentine a home-made pie this weekend?

Lurpak Meringue front
Lurpak MERINGUE Back
Lurpak Muffin front
Lurpak MUFFIN Back
Lurpak Pie front
Lurpak PIE Back

Wieden + Kennedy ‘winner of winners’ at ANNAs press awards

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

The Awards for National Newspaper Advertising (ANNAs) celebrate and reward the best in newspaper advertising, both in print and online.

At the ceremony this evening Wieden + Kennedy picked up the top prize 'winner of winners' for the Honda 'back to work' campaign.

Honda_bacon_hires 

Honda-ad---tea-006

The campaign marked the reopening of Honda's Swindon factory after a temporary closure last year. It praised workers at the plant and discussed the importance that reopening the factory would have to other businesses in the region and the economy in general in these challenging times.

We also won the creative media partnership award (in partnership with carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.

Lurpak breakfast day ad

More news and hopefully some pics from the event tomorrow.