Wieden + Kennedy at Cannes Lions 2011 – indie agency of the year + results

So, the leathery old lags and hopeful young turks of the world's advertising industry have finished drowning themselves in a vat of overpriced rose wine and, as they nurse their hangovers, the results of the Cannes Advertising Festival are in. We did OK, maybe slightly better than we did last year.

Cannes independent agency of the year, for most awards accumulated across all categories – Wieden + Kennedy Portland.

And for the trainspotters, stat freaks and mothers of those who work at W+K, here are the individual awards for Wieden + Kennedy work. (I think I've got the full list here, but I may have missed one or two.)

FILM

Grand Prix – Nike ‘Write the Future’

Gold – Heineken ‘The Entrance’, Chrysler ‘Born of Fire’

Silver – Old Spice ‘Questions’, Nike ‘Rise’

Bronze – Cravendale ‘Cats with Thumbs’, Heineken ‘Date’, Heineken ‘The Entrance’, Nike ‘Throwdown’

CYBER (DIGITAL)

Grand Prix – Old Spice ‘Response’

Gold – Nike ‘Write the Future’, Old Spice x2 (for writing and for viral)

Bronze – Nike ‘Black Mamba’, Nokia ‘Dot’, Nokia ‘Own Voice’

EFFECTIVENESS

Gold – Old Spice ‘The man your man could smell like’

INTEGRATED

Gold – Old Spice ‘The man your man could smell like’

Silver – Nike ‘Write the Future’,  Levi’s ‘Ready to Work’ 

FILM CRAFT

Gold – Chrysler ‘Born of Fire’ (x3, for direction, script and music), Nike ‘Write the Future’ (x2, for editing and script), Heineken ‘The Entrance’ (direction)

Silver – Nike ‘Write the Future’ (x2, for production design and sound design), Lurpak – ‘Kitchen Odyssey’ (cinematography), Levi’s ‘Ready to Work’ (x2 for script and cinematography), Heineken ‘The Entrance’ (Music)

Bronze – Levi’s ‘Ready to Work’ (direction), Nokia ‘Dot’ (production design), Chrysler – ‘Born of Fire’ (editing), Nike ‘Black Mamba’ (editing), Nike ‘Write the Future’ (special effects).

TOTAL

Grand Prix – 2

Gold – 13

Silver -10

Bronze – 12

Big congrats to all the winners and their mums.

more lions than longleat

Wieden + Kennedy did pretty well at the Cannes Lions Festival this
year. (Wieden – "
Makes my
ancient chest swell."
) Particular congrats due to W+K Portland for their work on Nike, P&G, Levi's and more. For the trainspotters and stat freaks, here's the full run-down.

Overall:

2nd place – Independent Agency of the Year
3rd place – Agency of the Year
3rd place – Interactive Agency of the Year

CATEGORY – TITANIUM/INTEGRATED LIONS:

Grand Prix Integrated Lion – Nike Livestrong, „Livestrong Integrated
Campaign‰

CATEGORY – FILM/FILM CRAFT LIONS:

Grand Prix Film Lion – Old Spice, 'The Man Your Could Smell Like'
Silver Film Lion – Old Spice, 'Different Scents for Different Gents'
Silver Film Lion – Old Spice, 'Kiss'
Silver Film Craft Lion (Direction) – Old Spice, 'The Man Your Man Could
Smell Like'.
Bronze Film Lion – Nike, 'Nike Music Shoe'
Bronze Film Lion – Levi's, 'O‚Pioneers'
Bronze Film Lion – P&G, 'Kids'
Bronze Film Lion – P&G, 'You'll Never Walk Alone'
Silver Film Craft Lion (Best Use of Music) – Nike, 'Nike Music Shoe'.
Bronze Film Craft Lion (Cinematography) – Levi's, 'Go Forth'.
Bronze Film Craft Lion (Special Effects and Computer Graphics) – Nike,
'Human Chain'.
Bronze Film Craft Lion (Editing) – Brand Jordan, 'Slap'

CATEGORY – CYBER LIONS:

Grand Prix Cyber Lion (Other Interactive Digital Solutions) – Nike
Livestrong, 'Chalkbot'
Bronze Cyber Lion (Digitally Led Integrated Campaign) – EA/Dante's
Inferno, 'Highway to Hell'

CATEGORY – MEDIA LIONS:

Silver Media Lion (Best Use of Ambient Media – Large Scale) – Nike
Livestrong, 'Chalkbot'

CATEGORY – OUTDOOR LIONS:

Silver Outdoor Lion – ESPN/Monday Night Football – 'Interactive
Storefronts'

CATEGORY – DESIGN LIONS:

Bronze Design Lion – Selfridges, 'Future A-Z 2109 Window Installation'