Honda ‘campaign of the decade’ reel by wieden + kennedy

Here’s an edit we made to celebrate the recent naming of our work for Honda over the last few years as ‘campaign of the decade’ by Campaign magazine.

Here’s an edit we made to celebrate the recent naming of our work for Honda over the last few years as ‘campaign of the decade’ by Campaign magazine.

Here’s an edit we made to celebrate the recent naming of our work for Honda over the last few years as ‘campaign of the decade’ by Campaign magazine.They said ‘With a consistent combination of industry-defining, award-winning and brand-building ads, Wieden + Kennedy’s work for Honda took top spot.’

Wieden + Kennedy ‘winner of winners’ at ANNAs press awards

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

At the ANNAs national press awards this evening Wieden + Kennedy picked up the top prize ‘winner of winners’ for the Honda ‘back to work’ campaign.

The Awards for National Newspaper Advertising (ANNAs) celebrate and reward the best in newspaper advertising, both in print and online.

At the ceremony this evening Wieden + Kennedy picked up the top prize 'winner of winners' for the Honda 'back to work' campaign.

Honda_bacon_hires 

Honda-ad---tea-006

The campaign marked the reopening of Honda's Swindon factory after a temporary closure last year. It praised workers at the plant and discussed the importance that reopening the factory would have to other businesses in the region and the economy in general in these challenging times.

We also won the creative media partnership award (in partnership with carat) for Lurpak and the 'Saturday is Breakfast Day' campaign.

Lurpak breakfast day ad

More news and hopefully some pics from the event tomorrow.

wieden + kennedy leads press awards shortlist

Wieden & Kennedy has been named as the most nominated agency for the upcoming Awards for National Newspaper Advertising.

Wieden & Kennedy has been named as the most nominated agency for the upcoming Awards for National Newspaper Advertising.

Honda bacon

From Campaign:
Wieden & Kennedy has been
named as the most nominated agency for the upcoming Awards for National
Newspaper Advertising.

The Annas, which takes place on 27
January, celebrates the best press and online ads to have featured in
national newspapers during 2009.

A total of 68 ads from 30 agencies
were chosen across five different categories, covering Copywriting, Art
Direction, Topicality, Online and Creative Media Partnership.

Wieden & Kennedy has been
shortlisted five times, with four of its nominations coming for its
work on Honda. (Above.) It has also received a nomination in the "Creative
Media" category for its "Saturday is Breakfast Day" campaign created
for Lurpak.

Get in!

Wieden + Kennedy continues to hit ‘best of decade’ charts

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Welcome to Optimism is proud, delighted and a wee bit overwhelmed about the end of year/decade 'best of' lists as Wieden + Kennedy continues to pick up plaudits in the trade press roundup of the last ten years in advertising. AdWeek named WK Portland's Coca-Cola spot 'It's mine' best Superbowl ad of the last ten years.

Meanwhile, Advertising Age named WK New York's Beta 7 campaign for Sega as one of their ten best non-TV campaigns of the decade.

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And Wieden + Kennedy had three entries in Ad Age's best ten TV commercials of the last ten years:

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Nike 'Move' from WK Portland:

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Honda 'Grrr' from W+K London.

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…and Coca-Cola 'Happiness Factory' from WK Amsterdam.

Honda gets Adweek’s jingle of the decade

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Wieden + Kennedy's 'Grrr' commercial for Honda diesels has been named 'best of the decade' in their best of the 2000s roundup by Adweek magazine.

They say:

It's not often that you see cynical ad mavens shuffling out of the
Palais de Festivals in Cannes not only smiling about a commercial but
also whistling the jingle. But Honda's "Grrr"—created by Wieden +
Kennedy, London—is a special case. An unlikely mix of cute animals
frolicking in a CGI Eden, flying diesel engines and the
gravel-on-velvet voice of Garrison Keillor, the spot won a slew of
awards in 2005. It gets ours for the best of the decade, period.

Honda idents shoot

Laura McG. Rich Hooker, Sophie Lewis & Anna Smith have returned from a Honda idents shoot to support the Tour of Britain race programme on ITV4 next week. They write:

3 birds and a bloke in a hybrid.
Over 1000 miles.
456 sweets.
16 idents.
13 Costas.

8 Honda dealerships
1 KFC and that was 1 too many.

Our own Tour of Britain well, when I say Britain, it was more like Somerset to Blackpool, but that’s kind of Britain, isn’t it?
Director travelled in, and shot from, the A Team van. We’d reach a dealer, a van window was removed, a camera was mounted, and the team drove by filming. Like a drive by shooting without the guns or the bad feeling.
Speeds of over 10 mph were reached.
Many things were learnt:
Honda Dealers are more than shiny suits and showrooms.
Rich wants a motorbike.
Sound recorders should not be left on top of moving vehicles.
Laura’s Dad is better than any Sat Nav.
Blackpool is cold even in August.
Lenny Henry was right – Premier Inns beat Travellodges hands down.
&
Pop-corn Chicken is the work of the devil.

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