flux capacitor…fluxing!

Some more info, via cool-hunting site If It’s Hip, It’s Here, on Wieden + Kennedy Portland’s ‘Back for the Future’ campaign with Nike for the Michael J. Fox Foundation for Parkinson’s Research.

Some more info, via cool-hunting site If It’s Hip, It’s Here, on Wieden + Kennedy Portland’s ‘Back for the Future’ campaign with Nike for the Michael J. Fox Foundation for Parkinson’s Research.

Nike Back to the Future Shoe

Some more info, via cool-hunting site If It's Hip, It's Here, on Wieden + Kennedy Portland's 'Back for the Future' campaign with Nike for the Michael J. Fox Parkinson's Disease Foundation, as previously blogged about here.

To raise funds for Michael J. Fox's Foundation for Parkinson's Research, Nike designed 1500 pairs of shoes based on the kicks worn by Fox's character Marty McFly in the original movie, "Back To The Future" to be auctioned off on eBay and at select Niketown stores.

All of the shoes have now been auctioned off, but the two minute film featuring Bill Hader with Christopher Lloyd reprising his role as Dr. Emmett Brown is currently top of the viral charts, with nearly five million views so far.

I love these poster designs for the auction event, by Kate Gibb, Brent Rollins, La Boca and Will Sweeney.

KATE GIBB poster
Brent Rollins poster
BTTF LA BOCA
Will sweeney poster

Here's that short film again.

And here's a message from Michael J. Fox.

‘Cotton on’ to FairTrade fashion in today’s Metro

W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com

W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com

Fairtrade scarves in metro
Further to our earlier post, the above article has appeared in today's Metro. The story is that W+K London, in partnership with our client the Fairtrade Foundation, has launched a Fairtrade fashion initiative called FAIRTRADE COLLECTIVE, and we’ve got a range of beautiful scarves going on sale on Monday on asos.com

Metro says: "The Collective invites some of fashion's most exciting designers to create jaw-droppingly desirable, digitally printed scarves out of Fairtrade cotton."
It’s a wonderful and exciting project for us as it’s the first time Fairtrade has properly embraced, and been embraced by, the fashion industry.
 
Holly Fulton, Marios Schwabb, Hussein Chalayan and other leading designers are involved and are championing the use of Fairtrade cotton in ‘proper’ fashion. Find out more at FairtradeCollective.org.uk.

Scarves go on sale on Monday on asos.com.
 
Faitrade Fortnight is February 28 to March 13.