Go Drink Yourself

Have you seen the new, re-imagined SouthernComfort.com? Our brethren at W+K New York designed and built it. It’s a platform for drinkers to show how they like to drink their Southern Comfort. An open source website where any of you with a computer, tablet or smartphone can create your drink and share it with your friends, just the way you like it.

You just go to the site to make your own drinks, get recipes from other drinkers, and even learn about Southern Comfort’s history. Drinks are customised from start to finish. Pick a container, fill it up with your pick of ingredients, add a garnish, name your drink, and share away. Your custom drink recipe will live forever on the site for everyone to enjoy.

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In every nook and cranny of the site Southern Comfort’s ‘Whatever’s Comfortable’ spirit is present. Even the 404 page shares the tonality of the brand.

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And it doesn’t end there. There’s even incentive to get involved with the site:

We invite you to Go Drink Yourself. Make a delicious drink recipe of your own on SouthernComfort.com, enter it into the Go Drink Yourself contest, and then share it with everyone you know to get as many MMM’s as possible. (Yup, an MMM is indeed a Southern Comfort like!) Winners will be chosen from the best of the best drinks. And winners win a hand-crafted, one-of-a-kind mug featuring their face.

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Ten lucky UK Southern Comfort drinkers will win a mug. So you know what to do – GO DRINK YOURSELF, people.

Pick of the week for ‘Why Let Drink Decide’

Wieden + Kennedy’s new ‘why let drink decide’ work for the DSFC is pick of the week in Campaign magazine.

Wieden + Kennedy’s new ‘why let drink decide’ work for the DSFC is pick of the week in Campaign magazine.

Campaign 22 January POTW

Wieden + Kennedy's new 'why let drink decide' work for the DSFC is pick of the week in Campaign magazine. Nice. 

More info at http://whyletdrinkdecide.direct.gov.uk/

why let drink decide?

This new national campaign from Wieden + Kennedy for the DSFC aims to raise awareness of how alcohol can make young people vulnerable.

This new national campaign from Wieden + Kennedy for the DSFC aims to raise awareness of how alcohol can make young people vulnerable.

This new national campaign from Wieden + Kennedy is our first work with the Department of Schools, Families and Children. The campaign aims to raise awareness of how alcohol
can make young people vulnerable. It’s not only the drink itself that puts young people at risk, it’s the decisions they make when under the influence of drink. The advertisements ask young people
and their parents ‘Why Let Drink Decide?’ and aim to help parents work
with their children to establish a safe and sensible relationship with
alcohol.
The ad below is
aimed at parents;  there
is a cinema ad targeting young people that comes out shortly.

More info at http://whyletdrinkdecide.direct.gov.uk/