We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD – the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on and decided to collaborate on promoting their services.
This appointment sees us responsible for repackaging what D&AD stands for, boosting their membership, increasing interest and entries into their next awards scheme and building the D&AD brand around the world.
We're excited to get under the skin of what the brand is all about and to help as many people as possible fall in love with the organization for all it gives to the creative community, beyond just the awards.
Tim Lindsey, Chief Exec of D&AD, is excited to work with us: "Their smart strategic advice and brilliant creative will help D&AD continue to provide better and better services to our community."
And we're looking forward to discovering more about the formula to winning those black pencils of theirs…
A D&AD black pencil, last night. This is a rare sighting of the semi-mythical, totemic object sought by creatives worldwide but only rarely glimpsed, much less grasped.
Wieden + Kennedy's Old Spice campaign was the big winner at this year's D&AD Awards, picking up two Black Pencils out of the six awarded. W+K's The Man Your Man Could Smell Like campaign picked up five pencils and a total of nine awards in all, its Black Pencils coming in the TV Commercial Campaign Category and the TV Commercials 21-40 Seconds category. D&AD President Simon Sankarayya said in this week's Campaign, "After creating one of most well-received spots for some time, the 'Response' campaign was a 'digital' extension that was, in my eyes, pretty much perfect." (But not perfect enough to get a black pencil in digital!)
These wins continue an award-winning run for the campaign which has also won the top awards at Cannes, One Show, the NY Art Directors Club and many more over the past year.
This posting (above) alone now registering over 33 million views on YouTube.
Wait, there's more.
Our Write the Future campaign for Nike also picked up four pencils: for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising.
W+K's Freddie, Stu and Eric lark about with their WTF pencils.
Stu and Freddie looking a bit shellshocked and wondering where they're going to find a big enough pencil case. Congrats, lads.