It’s half time, America

The Superbowl is THE advertising event of the year in the U.S.A..
America is watching. And at half time in the match yesterday, America got a pep talk on behalf of Chrysler. The talk was delivered by Clint Eastwood.

Awesome work from Wieden + Kennedy Portland.

Here are some of the inital responses:

"Chrysler is king of the Superbowl spots", said CNN.

“2011’s best Super Bowl commercial was Eminem for Chrysler. It's only halftime, of course, but the greatest of 2012 so far has been Clint Eastwood for Dodge, Jeep and Chrysler in another all-American “Imported from Detroit” spot.” – PopWatch, Entertainment Weekly
 
“For the second year in a row, the car maker has won over audiences during Super Bowl XLVI with an emotional commercial. This time it featured a gritty Mr. Eastwood trying to rally Americans.” – Wall Street Journal
 
"Powerful and one of the best Super Bowl ads ever.” – Allen Adamson, managing director of Landor New York, as quoted by Wall Street Journal
 
“The message of unity apparently moved Chevrolet, which sent out a tweet thanking its competitor minutes after the ad aired: "Thank you for your trust in America. From the heart of Detroit to your homes, we feel the same way." – As reported by MLive.com
 
“Once again, Chrysler's Super Bowl ad won the hearts and minds of football fans, this time with a little help from Clint Eastwood and, of course, Detroit.” – CNNMoney.com
 
“Clint Eastwood brings the first goosebumps of the night. Can't beat that voice. Can't beat the message about bringing America back in the "second half."”– MSNBC.com
 
“Chrysler's post-halftime "Motor City is fighting back." Political ad? Clint Eastwood ad? Polar bear ad? Who cares! A great director and actor pulls off the most interesting — and compelling — ad of the entire Super Bowl.” – Newsday
 
“For the second consecutive year, Chrysler made viewers fall silent with a gritty, gut-level ad celebrating Detroit — and built around an icon not known for shilling for products.” – The Wrap
 
“Jokes about Eastwood running for president quickly became ubiquitous on Twitter.” – The Wrap
 
“The commercial talks about recovery, hope for the future and recognition of thehardships we currently face — in a way that no political candidate or sitting President has yet done. The combination of America, nostalgia and hope willalmost bring tears to your eyes…In a word, it was perfect.” – Jalopnik

 

Wieden + Kennedy at Cannes Lions 2011 – indie agency of the year + results

So, the leathery old lags and hopeful young turks of the world's advertising industry have finished drowning themselves in a vat of overpriced rose wine and, as they nurse their hangovers, the results of the Cannes Advertising Festival are in. We did OK, maybe slightly better than we did last year.

Cannes independent agency of the year, for most awards accumulated across all categories – Wieden + Kennedy Portland.

And for the trainspotters, stat freaks and mothers of those who work at W+K, here are the individual awards for Wieden + Kennedy work. (I think I've got the full list here, but I may have missed one or two.)

FILM

Grand Prix – Nike ‘Write the Future’

Gold – Heineken ‘The Entrance’, Chrysler ‘Born of Fire’

Silver – Old Spice ‘Questions’, Nike ‘Rise’

Bronze – Cravendale ‘Cats with Thumbs’, Heineken ‘Date’, Heineken ‘The Entrance’, Nike ‘Throwdown’

CYBER (DIGITAL)

Grand Prix – Old Spice ‘Response’

Gold – Nike ‘Write the Future’, Old Spice x2 (for writing and for viral)

Bronze – Nike ‘Black Mamba’, Nokia ‘Dot’, Nokia ‘Own Voice’

EFFECTIVENESS

Gold – Old Spice ‘The man your man could smell like’

INTEGRATED

Gold – Old Spice ‘The man your man could smell like’

Silver – Nike ‘Write the Future’,  Levi’s ‘Ready to Work’ 

FILM CRAFT

Gold – Chrysler ‘Born of Fire’ (x3, for direction, script and music), Nike ‘Write the Future’ (x2, for editing and script), Heineken ‘The Entrance’ (direction)

Silver – Nike ‘Write the Future’ (x2, for production design and sound design), Lurpak – ‘Kitchen Odyssey’ (cinematography), Levi’s ‘Ready to Work’ (x2 for script and cinematography), Heineken ‘The Entrance’ (Music)

Bronze – Levi’s ‘Ready to Work’ (direction), Nokia ‘Dot’ (production design), Chrysler – ‘Born of Fire’ (editing), Nike ‘Black Mamba’ (editing), Nike ‘Write the Future’ (special effects).

TOTAL

Grand Prix – 2

Gold – 13

Silver -10

Bronze – 12

Big congrats to all the winners and their mums.

triple whammy for Wieden + Kennedy at TED ‘ads worth spreading’

The ten winners of the first TED Ads Worth Spreading competition have just been announced. Three of the ten were created by Wieden + Kennedy.

The ten winners of the first TED Ads Worth Spreading competition have just been announced. Three of the ten were created by Wieden + Kennedy.

Screen shot 2011-03-04 at 08.50.58
The ten winners of the first TED Ads Worth Spreading competition have just been announced. Three of the ten were created by Wieden + Kennedy. With this competition, TED were seeking to reverse the trend of online ads being aggressively forced on users. They say:

"We want to nurture ads so good you choose to watch. On TED.com, ads run after our talks, not before. This means they can run longer than the TV-standard 30 seconds. And that's the key! In 2-3 minutes, there's enough time to really tell a story, share an idea, make an authentic human connection, become unforgettable. Instead of ambush, they offer pleasurable, intelligent engagement. We invite you to view, comment, rate — and share!"

Here are the three winning Wieden + Kennedy ads, with comments by TED: 

Screen shot 2011-03-04 at 08.48.15

In this spot, a classic American car-maker repositions the luxury automobile — and, at the same time, re-brands a troubled city. Our judging panel loved the powerful, authentic tone of this love letter to the city of Detroit.

(Now over 9 million views on YouTube.)

Screen shot 2011-03-04 at 08.48.05

This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. It sheds light — and hope — on one of the most overlooked, yet promising, assets on this planet: 12-year-old girls.


Screen shot 2011-03-04 at 08.47.40
We love how this ad brings showcase and entertainment together, demonstrating a new smartphone's imaging capabilities through a magical, microscopic animation. (Fun fact: this ad holds a Guinness World Record as the smallest stop-motion animated film.)

(Over 2 million views on YouTube.)

new work from W+K: Chrysler, Coke, Old Spice, Nike

Some awesome new work out of the Wieden + Kennedy mothership in Portland over the last few days. First up: a new Chrysler spot featuring Eminem that premiered in the Superbowl yesterday.

Some awesome new work out of the Wieden + Kennedy mothership in Portland over the last few days. First up: a new Chrysler spot featuring Eminem that premiered in the Superbowl yesterday.

Some awesome new work out of the Wieden + Kennedy mothership in Portland over the last few days. First up: a new Chrysler spot featuring Eminem that premiered in the Superbowl yesterday.

In many ways, this spot is a kind of love letter to the city of Detroit—an acknowledgment that the city has experienced tough times, and that it is primed for a comeback. The script, while recognizing the difficulties the city has been through, reflects pride in what Detroit is capable of and emphasizes the greatness this city has in its DNA. Visually, the spot is set up like a driving tour of the city, highlighting its landmarks and its people. W+K felt Eminem was the perfect person to lead us on this tour because he (like Chrysler) is a Detroit native who has experienced huge success, suffered setbacks and returned stronger than ever. The lyrics to “Lose Yourself” are about that very story. So the pairing of Chrysler and Eminem seemed natural.

Advertising Age said: 'Sure, U.S. automakers have previously tried to convince us that "We are all Detroit" before, but not with creative this captivating. And after a few years of a battered economy, most Americans are more inclined to identify with Detroit than with, say, New York or Sin City, both of which are name-checked here. As the spot says, "We're certainly no one's Emerald City." What starts out as a down-on-our-luck tribute to a broken city morphs into a defiant, we're-back rallying cry faced by none other than Eminem, another broken thing out of Detroit who happens to be staging a massive comeback. Tea partiers and labor unions alike will cheer this one, including the tagline: "Imported from Detroit."'

Two new Coke spots also broke in the Superbowl: 

Also this week, Old Spice and Wieden+Kennedy announced 16-year-old Chris Gatewood is the official Old Spice Super Fan, controlling the release of the next Old Spice ad.

And Old Spice's Super Fan released the new :30 spot titled "Scent Vacation" via his social media channels

And finally, here's a new Nike Free commercial that launched on SportsCenter after the Superbowl.