On set with Honda in Kiev

We've already blogged about out latest work for Honda but please indulge us as we share some imagery from the making of 'Ignition'. 

Our team had an unforgettable experience working with our friends at Honda. 

We set up home in the Ukraine for a fortnight, shooting on the Podolsko-Voskresenskiy bridge in Kiev. 

These shots, captured by our very own Honda GAD, Nick Owen, depict the action from 'behind the scenes'.



The bridge of dreams:


Jenson looks focused as he prepares for lift off:


Soichiro Honda’s famous quote emblazoned on a helmet – ‘Without racing there is no Honda’:


Anti-gravity effect to the max: 


We built a custom studio on the bridge to shoot each night:


Scott, James, Nick and ASIMO relax between shots:

4 guys

We teamed up with Somesuch and Radioaktive to produce the spot, directed by the lovely Aoife McArdle:


And here are some portraits from the shoot… 





Other face



Honda celebrates its engineering ‘hands’

Nearly a decade ago the W+K London office opened its arms wide and welcomed Honda in for a big hug. Our goal was to humanise the brand and to make people connect emotionally with their global 'Power of Dreams' strapline.

It seems fitting that 10 years on we have launched a brand film that captures the company's 65 years of warm engineering in 2 tiny minutes.

We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.

Last week the content launched as idents sponsoring the latest series of Channel 4 documentaries. The longer form film featured below is now flying round the internet.