Our #BecauseNoReason campaign for Chambord has been a huge success in positioning the brand as the champion of doing what you like.
But we wondered if people might still be a little unsure about exactly how to drink the lovely liquor…
So we have just launched a series of 'how to' drink films.
Each focuses on a different cocktail.
Each is engaging.
Each is mouth watering.
Each is easy to follow.
Forget bartender dos and don'ts.
The internet is awash with such 'how to's. YouTube is alive with instructional AV. It's so on-trend that over 100million hours of such content have already been watched in the US so far this year alone. To stand out from the crowd, we used targeted pre-roll to speak directly to our audience – the women feeling under pressure not to be themselves. We reminded them not to worry about being the perfect host. We assured them having the perfect style wasn't essential. Instead? Sit back and shake up a Chambord cocktail.
You can view the fabulous four films here. And below. And then get making those Chambord cocktails at home. You know, #BecauseNoReason.
If you are an avid reader of this blog you may well be aware of past Finnish adventures undertaken by W+K London's Brown Forman team. All in the name of research, of course.
Last week saw the completion of the new global repositioning work which is currently in transit to far corners of the globe. In this, our first work for Finlandia Vodka, we have capitalized on the less ordinary process and ingredients to make the vodka, and used it to help inspire a visual world that evokes a similar less ordinary attitude.
Or in the words of our creative director Mr Tony Davidson, "Finnish, quirky and focused on nature."
The print and posters include summer and winter executions that use the unique photography of Pierre Winther. His cinematic and slightly twisted quality helps shape the eclectic and alternative premium brand look.
So kick back, pour yourselves a shot (of Finlandia), and raise a glass to some work less ordinary. Kippis!