Our friends, and now partners, at D&AD

We live at 16 Hanbury Street. Just down the road, at number 68, you'll find the home of D&AD – the education-led organisation for the creative and design community. Last month they knocked on our door asking for a cup of sugar. We invited them in, put the kettle on and decided to collaborate on promoting their services.

This appointment sees us responsible for repackaging what D&AD stands for, boosting their membership, increasing interest and entries into their next awards scheme and building the D&AD brand around the world.

We're excited to get under the skin of what the brand is all about and to help as many people as possible fall in love with the organization for all it gives to the creative community, beyond just the awards.

Tim Lindsey, Chief Exec of D&AD, is excited to work with us: "Their smart strategic advice and brilliant creative will help D&AD continue to provide better and better services to our community."

And we're looking forward to discovering more about the formula to winning those black pencils of theirs…

CIMTIG get it as Visit Wales win GOLD

This big week in the world of awards continued for WK London last night. Fresh from the BTAAs, it was off to the Park Lane Intercontinental for the CIMTIG Travel Marketing Awards. We awaited the awarding of the gong with green-cubed flashing lights in our cocktails and listening to the 'dulcet' Irish tones of Patrick Kielty. There was a hefty number of prizes to get through. 25 to be precise. But after all of those, 3 courses and few bottles of beverage, it was time to announce the big one:
The Integrated Campaign of the Year up to £1m.
With 4 other submissions in our category the competition was stiff. But we came out on top. The GOLD award (one of only 3 on the night) was soon safely in the hands of Visit Wales.


Whilst our agency team was a few men down we had the pleasure of Piers Bramhall's company on the night. It felt right to have the man who had fronted it all to be there working the room. A huge diolch goes out to everyone in the agency who worked on it. As well as our friends at KitCattNohrDigitas and Arena Media. And of course our lovely Welsh clients who put their trust in us to make this multi-layered, brilliantly ambitious idea come to life.

Here we are, just before it all kicked off on the dance floor.


Kaiser Chiefs – a vote for progress

Kaiser Chiefs Bespoke Album Creation Experience by Wieden+Kennedy London

It's no secret that the music industry is having a tumultuous time as it tries to work out how to survive the digital evolution. So when one of our creatives hatched a plan with the Kaiser Chiefs to allow fans to create bespoke versions of new album The Future Is Medieval we were rather excited.

The Kaiser Chiefs Bespoke Album Creation Experience (catchy eh?) has already won August's IAB Creative Showcase award. Hopefully the first of many – and that's where you come in…

The winners of the ever-so-prestigious Adobe Max Awards are determined by public vote. Wonderfully democratic, just as the internet should be. And as our Kaiser Chiefs project is a finalist in the Disruptive Design category, we need YOUR votes to win.

It only takes a couple of seconds. So go on: vote for progress, vote to save the music industry!

The case study film can be seen here. And if you want to take a look at a simulated version of the experience, you can have a play here (thanks to our friends at Special Moves).

Wieden + Kennedy at Cannes Lions 2011 – indie agency of the year + results

So, the leathery old lags and hopeful young turks of the world's advertising industry have finished drowning themselves in a vat of overpriced rose wine and, as they nurse their hangovers, the results of the Cannes Advertising Festival are in. We did OK, maybe slightly better than we did last year.

Cannes independent agency of the year, for most awards accumulated across all categories – Wieden + Kennedy Portland.

And for the trainspotters, stat freaks and mothers of those who work at W+K, here are the individual awards for Wieden + Kennedy work. (I think I've got the full list here, but I may have missed one or two.)


Grand Prix – Nike ‘Write the Future’

Gold – Heineken ‘The Entrance’, Chrysler ‘Born of Fire’

Silver – Old Spice ‘Questions’, Nike ‘Rise’

Bronze – Cravendale ‘Cats with Thumbs’, Heineken ‘Date’, Heineken ‘The Entrance’, Nike ‘Throwdown’


Grand Prix – Old Spice ‘Response’

Gold – Nike ‘Write the Future’, Old Spice x2 (for writing and for viral)

Bronze – Nike ‘Black Mamba’, Nokia ‘Dot’, Nokia ‘Own Voice’


Gold – Old Spice ‘The man your man could smell like’


Gold – Old Spice ‘The man your man could smell like’

Silver – Nike ‘Write the Future’,  Levi’s ‘Ready to Work’ 


Gold – Chrysler ‘Born of Fire’ (x3, for direction, script and music), Nike ‘Write the Future’ (x2, for editing and script), Heineken ‘The Entrance’ (direction)

Silver – Nike ‘Write the Future’ (x2, for production design and sound design), Lurpak – ‘Kitchen Odyssey’ (cinematography), Levi’s ‘Ready to Work’ (x2 for script and cinematography), Heineken ‘The Entrance’ (Music)

Bronze – Levi’s ‘Ready to Work’ (direction), Nokia ‘Dot’ (production design), Chrysler – ‘Born of Fire’ (editing), Nike ‘Black Mamba’ (editing), Nike ‘Write the Future’ (special effects).


Grand Prix – 2

Gold – 13

Silver -10

Bronze – 12

Big congrats to all the winners and their mums.

big night for Wieden + Kennedy at D&AD awards

A D&AD black pencil, last night. This is a rare sighting of the semi-mythical, totemic object sought by creatives worldwide but only rarely glimpsed, much less grasped.

Wieden + Kennedy's Old Spice campaign was the big winner at this year's D&AD Awards, picking up two Black Pencils out of the six awarded. W+K's The Man Your Man Could Smell Like campaign picked up five pencils and a total of nine awards in all, its Black Pencils coming in the TV Commercial Campaign Category and the TV Commercials 21-40 Seconds category. D&AD President Simon Sankarayya said in this week's Campaign, "After creating one of most well-received spots for some time, the 'Response' campaign was a 'digital' extension that was, in my eyes, pretty much perfect." (But not perfect enough to get a black pencil in digital!)

These wins continue an award-winning run for the campaign which has also won the top awards at Cannes, One Show, the NY Art Directors Club and many more over the past year.

This posting (above) alone now registering over 33 million views on YouTube.

Wait, there's more.

Our Write the Future campaign for Nike also picked up four pencils: for TV Commercials over 120 seconds, Integrated, Direction for Film Advertising and Editing in Film Advertising.

Stu freddie eric

W+K's Freddie, Stu and Eric lark about with their WTF pencils.

Stu freddie

Stu and Freddie looking a bit shellshocked and wondering where they're going to find a big enough pencil case. Congrats, lads.

Here it is one more time…

the awards hunter captured by the game

 Trophy h 2

'You won't find any awards in our reception,' is what we say to visitors.

Er, except now you will, in the form of a spectacular sculpture by Ben Hughes, constructed from a bunch of gongs, trophies, geegaws and pencils awarded to the agency over the last few years. 'The Trophy Hunter' is reminiscent of depictions of the martyrdom of St Sebastian, with his torso pierced in various places by arrows. The idea is to suggest that to direct your work in the pursuit of creative awards may lead to a painful downfall.

Trophy hunter

Trophy h

  Trophy h foot
Trophy h cu

(S)he has prominent breasts…

Trophy h knob

… and a fine set of crown jewels. Apparently the pursuit of trophies is a transgender issue.

wieden + kennedy leads press awards shortlist

Wieden & Kennedy has been named as the most nominated agency for the upcoming Awards for National Newspaper Advertising.

Wieden & Kennedy has been named as the most nominated agency for the upcoming Awards for National Newspaper Advertising.

Honda bacon

From Campaign:
Wieden & Kennedy has been
named as the most nominated agency for the upcoming Awards for National
Newspaper Advertising.

The Annas, which takes place on 27
January, celebrates the best press and online ads to have featured in
national newspapers during 2009.

A total of 68 ads from 30 agencies
were chosen across five different categories, covering Copywriting, Art
Direction, Topicality, Online and Creative Media Partnership.

Wieden & Kennedy has been
shortlisted five times, with four of its nominations coming for its
work on Honda. (Above.) It has also received a nomination in the "Creative
Media" category for its "Saturday is Breakfast Day" campaign created
for Lurpak.

Get in!

Big Awards – modest ambitions?


Attended the 'Big Awards' at the Grosvenor House last night, at kind invitation of Campaign, the organisers of the event. Inevitably, any criticism of the winning work will be seen as carping, as W+K didn't win much, but I felt that there wasn't very much there in the way of genuinely fresh and exciting stuff. There were a few exceptions, like Fiat eco:Drive and the Queensland Tourism 'best job in the world' campaign, but some of the big winners, like The Natural Confectionery Company 'bring on the trumpets' and the Harvey Nichols Wallace and Gromit ads, while very nice, just seem a bit, well, small. 'Bring on the Trumpets' picked up a gold for 'innovative or ground-breaking thinking in commercial communication'. They're funny ads, but to my mind they're hardly ground-breaking. Feels like we should all be aiming a bit higher, especially in these tough times.

Gold for integrated campaign went to the Stella 'nouvelle smooth' campaign. Surprising choice. For me Compare the Market / Meerkat – which did win gold for TV and digital – was the obvious winner in this category. I'm not a fan of the Stella work and the campaign doesn't even seem particularly well 'integrated'. Aleksandr the meerkat was the only thing we saw last night that is mad enough and engaging enough to have really entered the culture in a truly 'Big' and popular way. But I guess Aleksandr will have his night of glory at the effectiveness awards.

Darren and ben 

W+K's Darren and Ben, last night, with an award. (For Nike in press.)