We’re finally able to talk about this. It’s been shrouded in secrecy within the agency for over a year now.

Wieden + Kennedy London have teamed up with The Kaiser Chiefs, B-Unique and and Fiction Records (a division of Universal Music UK) to create a whole new way of releasing an album.

Everybody gets their own bespoke album that they are then allowed to sell on.
Screen shot 2011-06-05 at 16.14.49

Fans can pick 10 songs out of 20, design their artwork and download their album.

We give them their own web page, banner ads for their blog, posters and social media tools to advertise their album. For every album they sell they get a pound.

If you don’t want to make your own album then you can browse and listen to other people’s and just pick one of them.

Screen shot 2011-06-05 at 16.15.10

The plan was hatched by our creative Oli Beale and lead singer Ricky Wilson in a fish & chip shop, while on holiday in Cornwall together. The conversation snowballed into a bigger and bigger idea and we’ve had a full-scale team working on this here for months now.

Nothing like this has ever been done before. The financial model has required fundamental changes to the way royalty payments work that couldn’t have been done without the might of Universal Music UK behind it.

It’s been an incredibly exciting meeting of minds. We’ve learnt a lot of things:

1.    Never show a band a Powerpoint deck. “I DON’T EVEN KNOW WHAT I’M LOOKING AT HERE!”
2.    Look after the hardcore fans of bands.
3.    Use the band as creative directors. They are brilliant.
4.    Being a band manager is an insane job that doesn’t allow for sleep. Respect.
5.    Record labels and Ad Agencies are very different places but full of very similar people. I think we all learnt loads from each other.

Who knows what stories this will throw up in the next few weeks?

Will somebody make a fortune selling an album?
Will other bands make their own versions of the album?
Which tracks will emerge as the favourites?

Pop back soon to find out.

Make one yourself here: Take a look here: http://www.kaiserchiefs.com/ 



another rubbish idea from wieden + kennedy

Wieden + Kennedy’s Christmas bin bags are back in stock at Suck’s online shop.

Wieden + Kennedy’s Christmas bin bags are back in stock at Suck’s online shop.

Christmas pudding bin bags

Wieden + Kennedy's Christmas bin bags are back in stock at Suck's online shop. The perfect practical gift.
So if you’re interested in buying some for your loved ones this year, get your credit card ready.

Happy Christmas shopping!

pocket lint ‘gifts for geeks’ recommends wieden’s musical ruler


From Pocket Lint's 'Ten perfect christmas presents for music geeks'.

Musical Ruler

Yes, you read right. The Musical Ruler. Naturally, there's a certain amount of novelty factor to this one but at £6.95 it would make an excellent stocking filler.
The idea is that you put this 30cm device flat down over the edge of a
table and ping the overhanging end to make a note. The ruler has
markings on it for the eight whole tones in a complete octave meaning
that you can basically play any tune.

It comes with a step by
step guide from ruler playing master Dan Wieden and includes tips on
solos, Rock 'n Roll, Folk, Jazz and special effects. Possibly the
silliest present you'll see all year but, when you grow tired of the
fun, it'll still work as a gadget for measuring short distances and
making pens and pencils run straight.

Take Pocket Lint's advice and fill the stocking of the music buff in your life with Dan Wieden's Musical Ruler, available to purchase here.

Big Little Ideas

It’s been a few months since we launched our ‘Big Little Ideas’ product range so we wanted to see how they were doing in the big wide world of retail. 

The good news is that it’s good news – highlights for us are that we’ve sold over 10,000 ‘Pass The Salts’, as far as Japan, South Africa and the USA. Happy Sacks are on sale in the Museum of Modern Art (New York) and Saatchi Gallery (London) and there are over 3,270 Dan Wieden Rulers out there! 

We’re super chuffed and are even thinking about having our own on-line shop in time for Christmas. Wouldn’t that be nice? 

Pass the salt…..


wieden + kennedy products now on sale: buy some!

Get your cash ready! Wieden + Kennedy London is launching a range of three new products this month, in collaboration with Worldwide Co. and Suck UK.   The products will be sold in boutique gift shops and chain stores (including Paperchase and Urban Outfitters) and include:


(*The CHRISTMAS PUDDING BAGS will launch nearer Christmas time. For obvious reasons.)

We worked with Worldwide Co. and Suck UK to turn the original concepts into viable commercial products.  We then licensed the ideas to manufacturers and distributors in return for a percentage royalty. So, we're trying to put a new business model into practice. Don't know whether it'll turn out to be a big earner, but it's a new venture into creating products and brands for ourselves rather than for clients.

The brainchild of Wieden + Kennedy’s co-founder Dan Wieden, the musical rulers are sold with a ‘play in a day’ guide book: a complete beginner’s guide to ruler-playing by Dan himself. We made a limited number of these before but now they're going to be made available to the general public.

This very traditional-looking salt pot has a secret.  Cunningly concealed in the base is a powerful pull-back-and-go motor.  Created in collaboration with Worldwide Co. the pots are perfectly geared to deliver salt across any dining table, and can be aimed precisely to trundle over to fellow diners.  Copy on the packs is as follows:

Fully functioning seasoning dispenser
Twist top to open
No batteries required
B.Y.O.S. (Bring your own salt)
Pull back in direction of dimple on base
Goes quite fast

The Christmas Pudding and Pet Goldfish bin bags have been created to make the boring chore of taking out the rubbish more artistic and fun – to bring a little happiness to the streets on collection day.  The copy printed on the bin bags is as follows:

Pet Goldfish Bags
Caution: Ginger, the fat tabby from number 23 may become mesmerised by the giant goldfish and spend days trying to fish them from the bag.  In the event of this happening shout, ‘SHOO!’

Christmas Pudding Bags:

Suggested uses (in order of ridiculousness):
1    Festive bin bags
2    Father Christmas sack for presents
3    Festive hot air balloon
4    Fake entry into giant Christmas Pudding competition

You can buy the bin bags online here.

Picture 1