Because Valentine’s Day

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Valentine’s Day is looming, and yet again the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped. Rather predictably, the
most searched for Valentine's gift ideas include lingerie, flowers and diamond rings.*

Chambord says Bof to that.

Chambord is a French raspberry liqueur in a brilliantly over-the-top gold bottle. And in true French style, Chambord's essence is about doing what you like, not what’s expected.

This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. From a diamond-munching ring box to a dozen red bowling balls, you'll find the animations disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason**

Says our very own Anna-Claire Clendon, Digital and Interactive Strategist: "As women we are exposed to an enormous amount of pressure to prepare for the perfect Valentine's Day. It's all rather prescriptive: what to wear, what to bake, how to apply the perfectly winged eyeliner. Chambord is one of the only brands calling on women to care a little less and, if they want to, embrace the frivolity of Valentine's Day."

Now that's an attitude we can certainly get behind. Watch the animations below for the full Chambord Valentine's experience.

*Bing Search Insights

**These animations follow last year's bizarrely wonderful #BecauseNoReason campaign launch.

Why do gifts from the heart have to be heart shaped? The parallelogram is just as loving. #ValentinesGifts #GiftCliches #ChambordRoyaleInstead

Not all lovebirds love the rose. Some lovebirds prefer the bowling ball. What makes your heart go boom, boom, boom? #ValentinesGift

 
The gift that makes the heart flip flop is not always the shiniest. Sometimes it’s the tastiest. #Valentines #ValentinesGift #BecauseNoReason

Artistic Inspiration or Appropriation?

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When does advertising “go too far” in referencing art, culture, or sourcing inspiration? Who “owns” a creative concept, and is the very idea of such ownership productive and practical?

In the midst of Super Bowl season — when many of the world’s top agencies release a slew of virtually sure-to-be-seen TVCs — the BBC interrogated the topic of when advertisers “over[step] the mark — particularly when they reference the work of artists.”

It’s a contentious issue, to be sure, and our very own MD, Neil Christie, was duly asked to comment on the BBC story. “It becomes tricky where there are a few sources of inspiration, one of which might be something which was a similar concept to something that appeared in a piece of work by an artist,” said Christie.

This is but a sliver of the story, which you can read in full on the BBC website. Delve into the debate and comment below to share your thoughts.

work life

Iona Patterson joined us for a fortnight on work experience helping out on a whole range of briefs across the agency. In a piece on her time here, she talks about her thoughts and experiences. Take a read! 

 

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First things first, I need to get this off my chest. I broke a cup this morning.  I’m sorry. Luckily nobody saw and I swept it up before the production teams got back from their meeting, so don’t tell anyone.I’m 24 years old and had no clue what area of media/advertising I wanted to get into. It was scary, yet exciting. But, 2 weeks later and TAH-DAH, I know I want to be a producer. (I think).
 
Honestly, I think working here has just spoilt me. The dynamic of this company is so incredible; it is so creative, innovative, friendly, and cool. I feel as if I’ve been invited into a little family- everyone greeting me in the morning and when I leave, inviting me for coffees, keeping me in the loop for small projects I’ve helped on and all giving me helpful advice about how to further my career. 
 
I’ve grown attached to my desk and my laptop and I don’t want to leave. There’s  even a table tennis table over here in Wilkes (although I didn’t get to play … I’m blaming Josh with the hat from Creative who told me I could play the winner and  then never came back). It’s okay, don’t feel too sorry for me. I only cried for about half an hour and then drowned my sorrow in a Bleecker St. burger and sweet potato fries.
 
Big up to Mike Waywell and Ollie Pym on the Nike Account who put up with my constant questions and annoying presence – I was just lurking around their table making bad jokes whilst they tried to teach me about their jobs and find projects for me to do. You guys were so helpful and generous with your time and I thoroughly enjoyed spending the week with you.
 
In production, shout out to Lou who showed me scripts, treatments and taught me about what to look for whilst choosing a director. To Emma and Tom who brought me to the post house and let me watch them work their production magic on their latest task and again, answered all my questions. To Rich Adkins, my desk buddy, for just being an all round amazing human and giving me such an insight into this life. 
 
To Ellie, Alex and Helena who taught me the ins and out of business affairs. And to James Guy; I owe this whole incredible experience to you. You got my foot in the door and I won't forget it.
 
Big thanks to everyone who works here – you have all been amazing and I can’t wait to come back in a few years- when I’ve gotten more experience under my belt – and work here. I will work here. 
 
 
 

L Gallery: Ropes Laces

New Year, new residents in the L Gallery! 

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We welcome Ropes to the W+K reception this week, a young accessories brand founded in 2013 by Alex Williams and Charlotte Kendon. Ropes' sole intent is to elevate your kicks, and in a world where ‘Candy Floss’, ‘Carbon’, ‘Desert Sky’ and ‘Diamond’ collide, you can be sure to find the perfect shade for your sneaker.

 

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The brand celebrate many cultural moments with special edition packs: Crepe City’s 5th Anniversary, Back to the Future Day and Sneakerness Zurich. Last year they also worked closely with Nike to release the momentous 'OG Neon Pack'. 

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Stocked worldwide, find your fit in Nike Town London, Footpatrol, Offspring, Titolo Zurich, and selected stores from South America to South East Asia and beyond.

 

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Follow Ropes on the ol' socials…
 
Instagram / Twitter / Facebook: @ropeslaces 
 
Press: 
 
 
(Site under construction!)

last bunch of newbies for 2015

As the year comes to an end, let's look at the last lot of new faces that have walked through the doors…

Rob.meldrum

Rob Meldrum joined us a while back as a Freelancer, we've now convinced him to stay permanently in the role of Director of Experience Architecture. Rob's had quite a few travelling experiences such as hanging out with Orang-utans in Borneo, riding a motorbike through the mountains in Vietnam (he'd never ridden a motorbike before) and teaching English to Lao Monks. In Lao. (Obviously). We're happy to have Rob here as a perm member of the W+K family.

Xueling.wang

Xueling Wang joins our Design team after a 6 week work placement. She loved it so much, and we loved her so much, that she's staying for good! She has recently graduated from the Royal College of Art and has totally impressed us with some beautifully crafted and animated typefaces, as well as being super talented in print, animation and a bit of interactive design too. 

Scott.kelly Ben.polkinghorne

Ben and Scott are one of the latest additions to our Creative department. They joined us from New Zealand agency Colenso BBDO where they've worked for the last few years. 

A fun fact about BenOutside of work, burritos are his biggest hobby. In New Zealand Ben reviewed them as a hobby and really carved out a niche for himself. This led to him then starting a company which makes sausages, that taste like burritos. They are stocked in NZ supermarkets and down the line he would like to bring them here. 

A fun fact about ScottBecause Scott is an odd ball, he created a flag design for 100 planets of the Star Wars universe. Since he began Scott has had several of the flags produced in China and had senior management at his former agency pitch it to Disney. According to Wookipedia (wikipedia for Star Wars – yes it exists), there are another 180 planets needing his attention. You can have a look at the work at: www.flagsofthegalaxy.com

Tess.gaertner Tom.hall

The final new victims in our Creative Department are Tom and Tess. They join our brill Nike team. Tom is really into football, Tess is really into running. Tess once got groped by Ben Affleck on a shoot and Tom's mum used to embarrass him by making him dance in a load of recitals and plays (she owned a dance school). They've settled into agency life well and we're happy to have them here! 

One week in Lebanon

Adrian just returned from a week in Lebanon.

After a few days exploring the neighbourhoods and refugee camps of south Beirut, he ventured east to Baalbek, which is around 60km from the Syrian border. Despite the regional tension and militarised surrounds, the locals (both Lebanese and the refugee community) were unbelievably warm and hospitable. He tried to capture some of this warmth in the shots. 

The pictures he shot will be on display in our stairwell gallery next month. He’s also just set up an Instagram page with a selection of this series: https://instagram.com/adrianguerin/

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Refugee camps in south Beirut

 

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The highway to Baalbek is filled with makeshift Syrian refugee camps. I wondered in to a few of them and soon found myself inside the tents being offered food and drink.

 

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A family gathering in Baalbek. I was walking along the main road when I was whisked in from the street by a couple of kids, and taken to their family. The kids' faces beamed with an expression that said, ‘Look what I found!'. The family looked up, with an expression that said 'wtf?'. In this part of the world it is Eid time. The whole family was feasting after a fast, and I was invited.

 

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Baalbek locals.

 

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Invited in for some chai. These Syrians were from Kobani, Aleppo and Damascus. I don't speak Arabic. They don't speak English. Didn't matter. Sometimes communication is less about content, and more about expression. Tone, body language, eye contact. Our conversation worked just fine.

 

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For the entire time these guys hosted me, they were all beaming, laughing and joking. This was a more sombre moment.

 

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'This is my Zoolander pose'. In the Syrian camps I would extend my arm to greet the kids and shake their hand. Most would happily comply with 'Allo. Welcum', before bursting into hysterical laughter and jumping around like maniacs. Some though, would duck for cover. An extended hand from an adult is seen as a threat, rather than a greeting.

 

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I was actually approached and asked to take this shot. The guy pulled over, wound down the window and said, 'We were just married. Take photo please'. Ok.

Could you be our next Creative Community Manager?

W+K would like to meet a Creative Community Manager.

As a Creative Community Manager you sit on the interface between our brands and the general public. Beyond managing social channels and coordinating campaign activity you will have the opportunity to get involved with both creative and strategic work in all kinds of ways.

This role represents an exciting opportunity for a recent graduate looking to learn from our established Social Media Team or a more for experienced candidate to make their mark on one of the world’s leading creative agencies.

 What kind of person are we looking for?

  • You’ll have real passion for social creativity, and an in-depth knowledge of best-in-class work
  • Strong creative writing skills are absolutely essential. An ability to craft video, GIF and infographics are preferred along with an understanding of photography
  • You’ll know the platforms inside out and have sound technical knowledge
  • You’ll be fascinated by user behaviour and genuinely love interacting with people
  • You’ll have strong creative judgment and meticulous attention to detail
  • You’ll have an ambition to make exciting, innovative, groundbreaking things happen.

What will you be doing?

  • Everyday community management duties across various brand projects (inc. moderating & scheduling)
  • Generating plans for always-on and campaign based content
  • Copywriting & sourcing/briefing/concepting/creating visual content
  • Working with media agencies to determine how the content lives online
  • Managing social content creation both within the agency and through partners
  • Data analysis to establish insights to optimise future work
  • Participating in the creative development to insure that smart social thinking is baked into everything that we do

We’d love it if you:

  • Have some experience managing brand communities/social media accounts, ideally across several categories/sectors
  • Have an active personal online presence
  • Have the confidence to voice your point of view amongst some experienced and opinionated (but lovely) people!
  • Can efficiently manage your own time and workload
  • Bring your personality to work with you, making the agency a better place because you’re here

What support will you have?

This role has its roots in the Planning Team and you will report into our experienced Lead Community Manager.

Beyond that you will sit in the heart of cross-functional teams where Brand Planners, Creatives, Account Handlers and Creative Producers work with you to bring our ideas to life. 

Please send a CV and cover letter to communitymanager.london@wk.com with the subject line Creative Community Manager Application. Applications close on the 21st of September 2015. Thanks for taking the time to apply.

 

 

fresh talent, fresh perspective

Ben Polkinghorne and Scott Kelly are our newest creative team, joining us all the way from New Zealand. Having now spent four weeks in London and two weeks with us, we asked them to share their thoughts so far. Here goes:

Perspective is pretty interesting.

Most people – including us – think New Zealand is at the bottom of the world.

Which is only the case because maps show north as ‘up’.

Which only happened because a long time ago Europeans designed the maps and decided to put themselves up there.

Which means this map is as correct as the one we’re all used to:

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Ask Jeeves if you don’t believe us.

Turning the world upside down for a fresh perspective is one thing, but closer to or indeed, inside of home the humble power plug is also blowing our minds. They’re literally upside down.

Or are they?

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Truth be told, there are many differences between our two great countries.

We’ve listed a few of our favourites below, keep in mind while this stuff may seem normal to you; it ranges from interesting to truly bizarre for us.

-       You can drink on the street.

-       There’s no point running to catch a bus.

-       The money is made out of paper. Paper!

-       Traffic lights flash before turning green.

-       Squirrels run freely.

-       Amazing things happen with food, everywhere.

-       It’s your responsibility to make sure the bus is going the right way.

-       Chips are called ‘crisps’.

-       …and Queen size beds don’t exist, which is fairly ironic.

Moving to the other side of the world definitely changes your perspective; we’d highly recommend it. But moving to the other side of the world and getting to work at a place like W+K is a no brainer.

There’s only one downside – it’s hard to know where to find the best burrito.

That aside, we’ve been lucky to land here and are looking forward to doing the very best work of our lives, with some of the nicest and smartest people we’ve ever met.

People who just might feel compelled to swing past our desk, with a fresh perspective on finding the best burrito. 

New Friends in the L Gallery

The L Gallery has been inhabited by some freakish but friendly felt figures made by the inimitable Felt Mistress, Louise Evans. The UK based stitcher and prolific tea drinker creates a range of one-off bespoke creatures with her partner-in-crime, illustrator Jonathan Edwards.
 
Originally trained in fashion design and millinery and with a background in bespoke dress design, Louise brings her whole sewing kit and tricks of the trade to the world of Character Design.
 
With the likes of Coca-Cola, Nickelodeon, Selfridges and Stylist Magazine amongst FM's collaborations, and counting Gruff Rhys of Super Furry Animals and Pete Fowler of Monsterism as special furry friends, Felt Mistress is the ultimate in creature couture. 

So let's give the newest members of the W+K fam a warm and heart-felt welcome! 

The Twins 

Frib and Drib (the Prib twins) are never apart. They appear like clockwork every winter and work their magic on the landscape. They enjoy placing frosted mittens on gateposts and shaking a snowy branch just as you're walking below it.

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Trunk & Loggins

Trunk and Loggins are the two main members of the woodland quiz team, The Tree of Knowledge. Winters are spent revising obscure trivia and testing each other's knowledge for future quiz tournaments. They are based in the countryside surrounding Cardiff as they like to be close to the Only Connect studio. In their spare time they perform in the UK's only Dr Seuss-themed Add N to X tribute band "Add Ham to Eggs".

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Anton Trench

Owner of Lemon Goon Records. Signed (amongst others) : Hot Mortar, Pale Nancy, Bag For Life and Ian's Dream. If you've heard of them then chances are he doesn't like them.

He's eager  to sign leading lights of Hoxton's "Bin-core" scene – Fronto Bonto and Ponto and is in the process of re-issuing The Grimble Twins long deleted experimental album "Vienetta Sunrise”.

 

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Follow on Twitter: @mcfelty

Instagram: @feltmistress 

Blog: Felt Mistress

Photo Book 'Creature Couture' is available to purchase via Blank Slate Books.