It’s a deeply personal question, and one we tackle with our brand new work for Trebor.
In a TV spot, directed by New Zealand funnyman Taika Waititi, we tell the story of a teenage Softmint fan standing up to his Extra Strong Mint-loving father. It’s a classic tale of rebellion given a surreal twist, as the father also happens to have…
…a giant Extra Strong Mint for a head.
The campaign is our first for the brand, and Trebor's first campaign in a decade, so we're very happy to see it come to life.
The TV spot is also supported through the magic of radio, with two additional minty tales.