Nice results for our clients in 2015 YouTube Leaderboard

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The YouTube UK leaderboard for 2015 was just published. They said
“Check out the top 10 most viewed ads that have been enjoyed by millions and millions of people around the world thanks to the truly brilliant marketing minds of our age. From the heartwarming to the daring, these are the ads that moved viewers in 2015.” 
We are the only UK agency with two ads in YouTube’s 2015 top five: Three Make It Right at #3 and Honda Ignition at #4. Nice.

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(This is a repeat performance for Three as ‘Sing it Kitty’ also made the YouTube top ten last year, at #6.)

Here are those ads again, in all their glory.

Making #MakeItRight

You may have seen our new Three ad (or heard it) over the past few days, and you may have thought to yourself, "is that Jackson's real voice?", "how does his fur stay so smooth with all that fist-pumping?" or even, "what on earth were they thinking?"

Well, our behind-the-scenes film should help answer all three.

Check it out here for an exclusive peek at how the ad was made, another excuse to jam out to East 17 and a chance to hear what Jackson & co have to say about the whole thing. 

 

get your budgie smugglers out

Following yesterday's appearance in page three (get it?) of The Sun, Three is back in the papers today with a cheeky Metro cover wrap we created to help bring a bit of #holidayspam into everyone's commute.

Here's Three's Director of Marketing, Tom, reading his…

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… our Three client Pippa casually sporting hers on the train…

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… and here's W+K creative community manager Andrew flashing his budgie smugglers in front of our huge billboard in Maidenhead.  

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We've shown you ours. Now show us yours!

 

A Shiny, Pointy Evening

Some of us are a little tired today, following last night's British Arrows ceremony, at which Honda The Other Side, Lurpak Cook's Range and Three Sing It Kitty were honoured with some lovely arrow-shaped metal.

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Our host was the one and only David Mitchell.

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The Other Side picked up Commercial of the Year, as well as two golds for Interactive Web-Based Commercial and Best over 90" Web-Based Film, Cook's Range picked up triple gold for Best 30"-60" TV, Best 60"-90" Cinema and Dairy, and Three Sing It Kitty went home with a bronze for Telecommunications.

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Our very own Andrew Bevan won (one half of) Best Creative Team and a silver for Charity for his Violence is Violence campaign for Mankind.

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And W+K Portland nabbed gold for Sportswear and silver for Best Over 90" Commercial using paid-for media for Nike The Last Game.

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And we managed to bring back the pointy bits of metal back to the agency in one piece this morning.

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Peruse the full list of winners here. Congratulations to all involved!

prepare yourselves

If you were curled up at home this weekend watching the freshly revamped Stars in Their Eyes and hiding from the cold, you probably will have spotted our new Three campaign popping up in the ad breaks. 

Three is back on the nation's screens and outdoor sites promoting its generous Feel At Home service, which lets customers use their phones abroad at no extra cost in 16 destinations (with Spain and New Zealand joining the fun in April). 

The new campaign follows our 'Sorry for the holiday spam' campaign last year. Since then over one million Three customers have been getting in on the action and sharing holiday spam from abroad. There's no stopping it now, so this time, Three wants to help people prepare themselves for even more holiday spam. This year, even more of its customers will be using their phones in even more destinations.

We kicked things off with a 60" TV spot, featuring buddies Chris, Max and Ronnie, who were able to spam everyone back home with the details of their life changing Bondi surf trip. Constantly. 
 
 
Brace yourselves, there's more to come. Keep your eyes peeled for another TV spot launching in the next few weeks. And for now, you'd be hard-pressed to miss the accompanying OOH and print campaign.
 
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Campaign’s Top 10 of 2014

Who doesn't love a list? A little light reading in the form of Campaign's Top 10 of 2014 isn't a bad way to end a big week. Here's what we found along the way:

Honda's The Other Side was named 2nd in Campaign's top 10 digital innovations.

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Three's Sing It Kitty was ranked #8 in the top 10 TV and cinema ads.

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Our wonderful people were recognised within their respective departments. MD Neil came 6th in 'Top 10 Suits', ECD Tony 5th in 'Creatives', and our Head of Planning, Beth was 10th in 'Planning'.

And then there's this: the obligatory lookalike list, where Neil is compared to Marcus Waering. We're yet to witness Neil's culinary skills, but we'll admit we can see a certain similarity between beards.

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CalendarMe ‘Best App to Sort Christmas’

It's fair to say that the lead-up to the festive season is pretty hectic. Travel, logictics, presents, the turkey…the list goes on. So many things to organise, so little time. So when The Telegraph ran a piece on the apps that will 'save your Christmas', we were chuffed to see that our CalendarMe app for Three was one of them.

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Still stuck for a gift for that friend who has it all? Now you know where to go.

 

365 days of you, from Three

Christmas is the most wonderful time of year, but it can be tough. You want to make your loved ones happy, but you also want that amazing shiny new thing for yourself.

Three hit on the insight that self-indulgence is big at Christmas, but that it doesn't stop people wanting to treat their loved ones. And that’s where Three's generous Christmas promotion comes in: splash out on a gift for yourself and they’ll give you a discount on a gift for someone special. 

It's the best of both worlds: treat your loved ones at Christmas, by treating yourself at the same time.

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To help Three sing the news from the (metaphorically, unfortunately) snow-dusted rooftops, we conceived a campaign that really makes Christmas all about you, via a specially designed app called CalendarMe. If you ever dreamed of having your own celebrity calendar, thanks to Three, now you can. Because what could be a better gift for your fans, er, we mean loved ones, than giving them 365 days of you?

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The app, created with the technical wizardry of Unit9, uses clever colour-matched image replacement technology to insert users’ faces into their very own calendar. All you need to do is visit www.three.co.uk/CalendarMe, take a snap with your webcam or upload a photo, and Bob’s your Christmas-jumper-wearing uncle, you’ve got your mug on a digital, downlaodable and infinitely shareable calendar. The lucky recipients will be treated to a whole year of you: you as a mechanic, you as an astronaut, you as a long-haired member of a metal band, and more. Aren't you thoughtful?

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While you’re assembling your one-of-a-kind calendar, our charismatic and flamboyant host Marcel will be there to guide you every step of the way and give you little bursts of ego-boosting encouragement.

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Look out for something fun while you're out tackling your Christmas shopping too, with interactive posters appearing in select shopping centres, which allow you to play with the app right there. In the press, additional executions let you take a rather more analogue approach with a simple cut-out mechanic. 

This Christmas give them what they really want. 365 days of you. Have a go at making your own calendar, and who knows, you could be one of the lucky 10,000 people finding a little calendar-shaped present from Three in their letterbox. 

Merry Christmas me…and you.

A Nice Week for Three’s ‘Feel At Home’ #holidayspam

Holiday season may be over, but our #holidayspam campaign for Three's Feel At Home offer has continued to go from strength to strength since its launch this summer.

This week, highlights included a bronze award in IAB's Creative Showcase, and a feature in Creative Brief's monthly 'marketing trend and agency intelligence' publication, BITE. Nice.

Read the full feature here

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