Meet BOB

Bringing a sunny splash to the dairy aisle

The fridges at W+K London have been stocked with a sunny crop of yellow-topped milk containers lately —  a departure from the expected blue, green, and red versions we’re used to choosing from for our midday cuppa. This splashy new addition promises BOB (“Best of Both”): a fat-free milk with all the taste of semi-skimmed. Who says you can’t have it all?

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W+K’s newest 30” TVC for Arla celebrates BOB and a radiant new outlook on dairy shopping. Taking place in a town called “Compromise,” the ad follows the transformation of its inhabitants after they’re introduced to BOB.

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Once drab, grey, and restrained, Compromise starts to look luminous and energised with the dazzling new dairy option to brighten up every bowl of cereal across town.

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In addition to bringing a sweet smile to viewers’ faces, the launch of BOB is part of Arla’s drive to support farmer owners and innovate through its products. Give it a watch and keep an eye out for the yellow tops in your nearest supermarket. Compromise in the milk aisle is a thing of the past, and the world is sunnier for it!

 

Tough love or soft love?

Winter has truly kicked in. Seems everyone is coughing and spluttering all over the place. Well don’t fret as we’ve launched a new campaign for Halls which aims to be the first ever to take care of people when they’re not feeling great.

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The work dials up the strong and gentle variants of Halls cough drops, and plays on the truth that some of us react to tough love (think motivational, no-nonsense approach to illness) whilst others just prefer to be hugged and pampered. You know, soft love.

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We featured John C McGinley as the face of both ‘Tough Love’ and ‘Soft Love’. Best known for his roles in ‘Platoon’ and ‘Scrubs’, he portrays both Halls characters in the eleven pieces of film content which’ll leave you feeling better.

 

 

Nice results for our clients in 2015 YouTube Leaderboard

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The YouTube UK leaderboard for 2015 was just published. They said
“Check out the top 10 most viewed ads that have been enjoyed by millions and millions of people around the world thanks to the truly brilliant marketing minds of our age. From the heartwarming to the daring, these are the ads that moved viewers in 2015.” 
We are the only UK agency with two ads in YouTube’s 2015 top five: Three Make It Right at #3 and Honda Ignition at #4. Nice.

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(This is a repeat performance for Three as ‘Sing it Kitty’ also made the YouTube top ten last year, at #6.)

Here are those ads again, in all their glory.

top 20

The Gunn Report has announced the top 20 ads from the 21st Century and we're made up to read that 25% of them were made by W+K! That's right. Five of the best 20 ads of this century (so far) were originated in our network. 
 
We're also incredibly proud here in London that two of those campaigns are home grown from our Hanbury Street office with Honda 'Cog' and 'Grrr' amongst the top 20. 
 
 
Also featured are Nike 'Write the Future' and 'Tag', and Old Spice 'The Man Your Man Could Smell Like' from W+K Amsterdam and Portland respectively. 
 
 
No time to rest on our laurels though. A quick pat on the back all round and back to making the best work of the rest of the century for us. 

what a shindig

We've been working with crisps brand Tyrrells since we won the account towards the end of 2014. We've loved getting under the (potato) skin of the products (sorry), diving into the brand, getting to know the brilliant clients and putting on a collective 1kg per week in weight just tasting the bad boys.

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And today we launched the brand's first ever advertising campaign. No longer reliant solely on PR, word of mouth and just retail drives, Tyrrells has found its voice. And it's an incredibly English and eccentric voice which quite rightly places the crisps at the heart of spontaneous gatherings.

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After all, these are the finest crisps in the world and the ones you want to be whipping out when that casual Christmas catch-up at home turns into an all-nighter, by way of three glasses of mulled wine.

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The outdoor campaign bursts onto billboards of London and the South East over the next couple of weeks. And when you do spy one of the posters, perhaps ponder that each crisp was shot by photographer Qiu Yang over 30 times to capture all the levels of focus and details to showcase it in its glory. Hence why it took 21 hours of photography all-told! Plus the hours searching through 360 bags of crisps to find the 'hero' crisps to feature.

How to drink Chambord

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Our #BecauseNoReason campaign for Chambord has been a huge success in positioning the brand as the champion of doing what you like.
 
But we wondered if people might still be a little unsure about exactly how to drink the lovely liquor… 
 
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So we have just launched a series of 'how to' drink films.
Each focuses on a different cocktail.
Each is engaging.
Each is mouth watering.
Each is easy to follow.
Forget tutorials.
Forget bartender dos and don'ts.
 
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The internet is awash with such 'how to's. YouTube is alive with instructional AV. It's so on-trend that over 100million hours of such content have already been watched in the US so far this year alone. To stand out from the crowd, we used targeted pre-roll to speak directly to our audience – the women feeling under pressure not to be themselves. We reminded them not to worry about being the perfect host. We assured them having the perfect style wasn't essential. Instead? Sit back and shake up a Chambord cocktail. 
 
You can view the fabulous four films here. And below. And then get making those Chambord cocktails at home. You know, #BecauseNoReason. 

Animal buzz

Our WWF #EndangeredEmoji campaign picked up two awards last night at The Drum Social Buzz awards. 

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Introduction

EndangeredEmoji is a first of a kind Twitter-based fundraising campaign launched by WWF. Its objective is to help raise awareness of and protect endangered species around the world. There were some strong contenders for the Best Use Of Twitter and the Best Charity/Not-for-profit Strategy categories but we were honoured to win both for WWF.

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Here is one of the awards being safely transported home.

View the full list of winners here.

The Craft Comes First

Another fabulous haul for W+K London at the British Arrows Craft awards last night. 
 
Congratulations to everyone involved with our work for Honda, Finish, Lurpak, Three and Arla. 
 
3 GOLDS for Honda 'The Other Side' for best achievement in production, best colourist and best sound design 
 
1 GOLD for Finish 'Dishes' for best production design 
 
1 GOLD for Lurpak 'Freestyle' for best original music 
 
1 GOLD for Three 'Make It Right' for best live action VFX
 
1 SILVER for Arla SKyr 'The Messenger' for best production design 
 
Full list of all the award winners can be celebrated here
 
And full coverage of some of our winners can be laughed at here
 
 

Last night at Shots

The Shots awards took place last night at The Brewery at the Barbican. There are some rather sore heads today as we celebrated winning Agency of the Year.

Judging by the shortlist, the competition was tough but we managed to pick up eight awards in total. #proud 

Lurpak Freestyle won Silver for Best Use of Music. Honda The Other Side picked up three Silvers for Sound Design, Branded Content and Online Film of the Year and a Gold for Digitial Campaign of the Year. 

Our Honda Ignition spot won Gold for Best Use of Sound Design and Finish Dishes picked up Silver for Television Commercial of the Year. 

Congratulations to all our teams and clients who produced this great work. 

Here are a few photos from the evening.

Digital Campaign of the Year - Honda. The Other Side

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