calling all creative community managers

Are you a creative social mastermind? A multi-platform renaissance man or woman? A wizz with words? Well, if this sounds like you, we may soon be carving you a space here in our cosy office. 

Have a look at the job spec below and if you fit the bill, get in touch. To apply please send your CV to


Wieden+Kennedy London would like to meet a new CREATIVE COMMUNITY MANAGER.

As well as handling day-to-day community management duties, our new CCM will take part in planning, writing/making, and evaluating social activity across great projects for brilliant brands.

What kind of person are we looking for?
You’ll have real passion for social creativity, and an in-depth knowledge of best-in-class work.
You’ll know the platforms inside out.
You’ll always know what’s trending.
You’ll be fascinated by user behaviour.
You’ll have strong creative judgement.
You’ll be a confident writer, able to adapt to different tones.
You’ll have an ambition to make exciting, innovative, groundbreaking things happen.

What will you be doing?
• Everyday community management duties across various brand projects (inc. moderating, user comment/query management).
• Generating creative content plans.
• Copywriting & sourcing/briefing/creating visual content.
• Managing social content creation both within the agency and through partners.
• Data analysis to establish insights to optimise future work.
• Spotting and suggesting social engagement opportunities for the brands we work with.

What support will you have?
• Account teams and planners will help you understand the brand strategy and objectives.
• Interactive strategists will work with you on platform strategy, content plans, and evaluation.
• Creative teams/CDs will provide creative guidance and direction re craft, tone of voice, etc.
• Interactive producers and designers will help you bring your work to life.

We’d love it if you:
• Have some experience managing brand communities/social media accounts, ideally across several categories/sectors.
• Have an active personal online presence.
• Have the confidence to voice your point of view amongst some experienced and opinioned (but lovely) people!
• Can efficiently manage your own time and workload.
• Bring your personality to work with you, making the agency a better place because you’re here.


top ten application tips from the Planning Placement process


So those of you who follow the blog will know we ran an application and interview process in late 2012 to find potential Planners to join our team for a three month placement in 2013.

We were graced with over 500 applications, from all around the world and from all different backgrounds. Thank you to everyone who made the effort.

Eleven candidates came to see us for an interview day. The kitchen flooded, we lost power, we couldn’t offer anyone a cup of tea, but we made it through together. Everyone put in a strong effort and really impressed our judging panel.

Since then, we have been lucky enough to confirm this week three young Planners who will be joining us each for three months this year. More on them once they arrive.

In the meantime, we have collated all our feedback from the applications to help you next time. Here’s our top W+K ten application tips.

1.    Understand who you’re talking to

This is a Planner's bread and butter – understanding your audience’s needs, desires and motivations. You need to show this same understanding when applying to be a Planner. The person reading your application probably has a pile of over 50 applications sitting in front of them. How do you make sure yours is noticed? Make it simple for them to read it and quick for them to find your best bits. 

2.    Speak to your audience personally

Show you understand them, show you know who they are. Like with W+K, show you understand our values and culture, that you’ve gone further than copying and pasting our website homepage.

3.    Be careful with ‘zany’ applications

In a bid to stand out, don’t damage your application chances. Gimmicky language and CVs that the reader has to ‘decode’ can make it hard for us to get to your best bits. Be confident in allowing your application to speak for itself.

4.    Keep it simple

When writing briefs, Planners need to be able to distill complex information into a straightforward solution. Treat your application in the same way. Don’t overwhelm us with information; give us a topline so we want to read on. You may have life-changing genius on page 23, but that’s no good if we stopped reading at the third paragraph.

5.    Research, research, research

Show you’ve done all you can to get to the bottom of a problem. Read a book, do a Google search, download a market report. But even better get out there and speak to people, go to watch people shop in Tesco, see what people are saying online, ask your friends, your mum, your six year old nephew. Get as many opinions and facts about the problem as you can.

6.    Then, FILTER

Now you’ve got all your data, separate the ‘useful’ from just the ‘interesting’. Interesting is great, but useful helps you solve your problem.

7.    Structure your argument

So important! Think about the argument you want to make with your answer. Say it, say it, and say it again. Use the introduction to set up the problem, the bulk to go into depth and the conclusion to draw it all together in an inspiring way. Use formatting to help signpost the reader though your argument – bold, italics, bullet points.

8.    Present it well

Planners spend their days having to present information to people and how you do this can make all the difference. We’re not saying style over substance, but don’t underestimate the power of a well-styled document. What’s more, considering the presentation of your answer forces you to prioritise the most important points.

9.    Sweat the small stuff

We're all human, we get that. (And thanks to those avid readers who spotted the cunningly encoded mistake in this very post!) However, taking the time to proof read can make all the difference. We spotted spelling mistakes, typos, untitled CVs, questions missed out, clients' names spelt wrongly and even our own name spelt wrongly!

10.   MOST IMPORTANTLY show us who you are

We’re an agency made up of people. People we like. Curious people. Funny people. Smart people. People who cook. People who run. People who have hidden talents. Show us you are one of those people. We want to see more than just the stuff that makes you fit the job description. We want to know about you, because you're great.

Thanks again to all who got involved, we only wish we could squeeze you all in!

Want to be in our (planning) gang?

times at W+K towers.

We’re on
the hunt for a young planner (or planners) to come join us early next year for a three month
planning placement.

details will be up on the blog in the next few weeks. But here’s a heads up to
keep your beady eyes out.

To whet your appetite here’s Heads of Planning Kev and Paul’s weird scribbly diagram about the future of the role (no, we’re not sure what it means either).


planning the swoosh

Wanted: Mid-weight Planner to join the team at W+K London.

Accounts to include Nike UK, Nike Football Global, plus one other of our splendid clients, yet TBC.

The Best Job in The World?

It’s not on an Australian island, granted.

But if you’re into creative communication, strategy and sport, there probably aren’t many better jobs than Planner on Nike at W+K London (we’re massively biased of course).

We’re looking for an amazing strategic thinker to, amongst lots of other things, come help conceive and bring to life the next generation of ideas in the footsteps of Write the Future and GRID.

We’re not absolutely sure what type of person we’ll hire for this job. But we do know a few things:

They’ll probably be around three to four years in. They’ll have worked in strategy before, but might not have spent all of their career thus far as a ‘planner’. They’ll be able to hold their own in a meeting and be ready to run with a piece of business. They’ll have an interesting point-of-view on life, not just advertising. They’ll get sport. They’ll be massively passionate about what they do. They won’t obsess about talking about stuff, because they’d rather be doing stuff. They’ll be a nice person to have around. They’ll be awesome.

Most importantly, they’ll be ready to do the best work of their life.

Sound like you?

If so, we invite you to answer the following questions. Feel free to do so in any way you see fit. Once you’ve answered them, please email to by 5pm on Monday 1st November 2010 (although any earlier would be wonderful). We’ll take it from there.

  • What's the biggest myth in our industry?
  • Define an insight.
  • Define an idea.
  • What is Planning?
  • How will W+K be making money in ten years?
  • Tell us something interesting.
  • Which piece of work do you wish you'd made, and why?
  • What's your favourite piece of Nike work from anywhere in the world, and why?
  • What's the biggest issue facing football?
  • What does Just Do It mean to a kid today?

We know that’s a bit of work. But we hope that it’s worth it. Of course, if you do have a bash at this, we promise that we’ll give you feedback, whatever happens.

Finally, no head-hunters, please. It’s nothing personal.