wieden + kennedy plot jewellery in ES magazine

ES Magazine 27 November - whole page

Today's ES magazine (the mag for the London Evening Standard) features our Plot jewellery.

Lisa Prince, one of our strategists, sat in many meetings
staring at data. Sometimes her mind would wander. She started to notice
that by squinting a little the data began to transform into something
quite beautiful. Proof that interesting ideas can arise, even in boring meetings.

When strategist Lisa met art director, Nicholla, x met y and they
had the idea to transform data into beautiful pieces of wearable art.

PLOT pulls together a collaborative creative team of strategist,
writer, graphic designer, art director and jeweller. The Jewellery
Plot, the first collection of art pieces, is an elegant range of
hand-crafted necklaces. You can buy the jewellery range at Luna & Curious, Beyond the Valley or at our own on-line store Thisisplot.com.

The perfect Christmas gift for the planner, data analyst or commodities trader in your life.

worth your weight in gold?

Picture 1

If you were made of gold or silver, how much would you be worth?

This was the question the Wieden + Kennedy Platformers used to steer the design of an interactive window display for W+K’s first venture into jewellery design: the PLOT Jewellery collection.

The PLOT Jewellery collection celebrates the humble data behind mighty economies: commodity prices. Each piece tells a story, and is made by hand in London.

When people stand on the gold or silver scales outside our window in Hanbury Street, the PLOT mannequin heads move to reveal the person’s worth in pounds sterling (their weight x price per ounce of commodity).

Picture 2

The mannequin heads were sourced, wood was ordered, and flockers found to transform our basic Styrofoam heads into Glorious Pink Divas – for those curious designers out there, yes, that is Pantone 232 C.

The weekend installation was fun for at least two reasons. One, with the busy-ness of Hanbury Street, the install was very much a performance piece for curious passers-by. And two, because we were justified in saying “flocker” as often as we liked.

We’re thrilled with the final design and grateful to have had the opportunity to create something fun, interactive, and elegant (some even say sexy!). So stop by W+K, 16 Hanbury Street, E1 for a look-see, have a play with our window, and find out how much you’d be worth in silver and gold!

PLOT Jewellery for sale at

Luna & Curious,

198 Brick Lane.


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introducing wieden + kennedy’s new jewellery range: plot

Plot graphic

We are proud to announce the launch of Wieden + Kennedy's own line of contemporary jewellery,
with a conceptual twist.
 

Lisa Prince, a planner at W+K who
encounters a lot of data in her day to day job, noticed from sitting in
the
(occasional) boring meeting that the way in which data was being presented was
becoming
more interesting, and if you squinted your eye a little, even quite
beautiful. When Nicholla Longley (an
art director at W+K) also noticed the
rising standard of information graphics they decided to launch a
brand that
would bring data and beauty together.

Data is beautiful

 

The result is PLOT, a brand that
takes interesting data and transforms it into wearable art.  Art that
enables the wearer to be
informed on a surprising subject, and that gives them a story to tell.

We're always looking for the opportunity to work in
new ways that are beyond traditional advertising channels. (For example, this year we  designed windows for Selfridges department store, launched a product
range
, created a promo video for We Have Band, and designed a  generative brand identity for the onedotzero festival, which manifested itself into an interactive experience.)

The first PLOT line to launch in
mid-November is a range of necklaces that celebrates the humble

data behind mighty economies: commodity prices. Each piece is lovingly handmade
for us by
Hannah Havanna in her London studio.  

The jewellery plot
Jewellery plot webpage

 Each piece shows the historic
price of the material in which it is was made. At first glance your
gold
necklace is simply a striking graphic shape. At second glance you can inform
the admirer that
it is actually the graph for gold prices from 1979-2009 and
that Tiananmen Square caused the peak in
1989.

Gold- beautiful ups and downs

Gold graph

Gold girl 

Gold necklace
And then there's lead…

Lead price graph 

See what we've done here with pencil "leads":

 Lead necklace

And silver…

Silver graph

Silver girl 

Silver necklace

Gold and oil plotted together:

Gold and oil graph 

Gold and oil girl 

Gold and oil necklace

All your christmas gift worries sorted!

You can check out Plot on Facebook:

Plot facebook

As of now, the first release
of the wieden + kennedy Plot range will be available in:

Beyond the Valley, Newburgh
Street, Carnaby Street.
Luna & Curious, Brick Lane.

Or direct from www.thisisplot.com

For more info see the plot website or brand book.Download Plot Brand Book_RRP