This year’s Christmas cards made from last year’s Christmas trees

Wieden+Kennedy creatives, Jason Scott and Joris Philippart, thought that there’s nothing sadder than abandoned Christmas trees; left out on the streets after the season’s festivities are finished.

That’s why, in January 2014, they collected abandoned trees from the local area and chipped the wood outside of Wieden+Kennedy’s Hanbury Street office. They then turned the wood chips into paper at Frogmore Paper Mill and screen printed a simple but eye-catching design on the front.

Finally, they added a classic decorative tree topper, a golden star, to turn last year’s abandoned Christmas trees into this year’s Christmas cards.

For two weeks in December, the agency is turning their office into a shop selling the cards. There’s also a limited amount available at All proceeds from card sales will be donated to

Iain Tait Joins W+K London as ECD

Wieden+Kennedy is pleased to announce the arrival of Iain Tait, who joins as executive creative director at W+K London. Tait will leave his current role as ECD of Google Creative Lab in New York to join the London agency in September, reporting to global ECDs Colleen DeCourcy and Mark Fitzloff. 

At W+K London, Tait will partner with ECD Tony Davidson to lead creative across the agency, completing the London management team alongside managing director Neil Christie. Davidson’s current partner, Kim Papworth, will step down from his current responsibilities as ECD in September, remaining at W+K London in a senior creative role and continuing a 14-year tenure with the agency.

Tait co-founded London digital agency Poke in 2001, before leaving to join W+K in Portland as global interactive creative director from 2010-2012. During his time at W+K, Tait played a key role in some of the agency’s most celebrated campaigns including Old Spice Responses.

“Tony and Iain's partnership, following on from mine and Mark's last year, is evidence of the way W+K continues to evolve,” said DeCourcy. “Bringing Iain's talent back into the fold helps us reach our goal of providing real leadership to creatives who work with technology, full stop. Flying in the face of industry claims that Silicon Valley is stealing our best talent, it would seem that we are more than holding our own.”

Iain Tait says, “I'm really thrilled to re-join the W+K family. Especially to be part of the London office with shedloads of amazing talent, great clients, positive momentum, and Tony Davidson. Plus, being back in a land where I can say things like 'shedloads' without getting puzzled looks is quite nice too.”

Tony Davidson, ECD of W+K London says, “Our industry isn't changing quickly enough. True integration isn't about separate units. Iain has a different skill set from me, as well as different hair and eye colour. One thing we do have in common though is that we both want to challenge the status quo and find different ways to solve our clients’ business problems.”

Neil Christie, Managing Director of W+K London, comments, “We are delighted that Iain has agreed to rejoin us. He's one of the world's leading talents and this will be the start of an exciting new chapter for W+K London.”


Wieden+Kennedy London has announced a new organisational structure to its management team, with the promotion of two senior members of agency staff.  In just 18 months, the agency has increased its full-time staff by almost 100%, and the reorganisation is intended to distribute the responsibility of running the business.

Helen Foulder has been promoted from Head of Account Handling to Deputy Managing Director. During her six years at the agency, Helen has run the Three and Lurpak accounts as Group Account Director, as well building one of the strongest account handling departments in London. Helen’s new role will see her taking on some of Managing Director Neil Christie’s responsibilities, applying her smart strategic thinking, people skills and enthusiasm across the agency. Specifically, she will be responsible for ensuring the excellence of delivery of creative work and service across the agency’s portfolio of clients.

Andrew Kay, currently Group Account Director on the agency’s Mondelez and Coca-Cola business, is promoted to take over Helen’s former role as Head of Account Handling. Andy has also been with Wieden+Kennedy for six years, during which he worked in both the London and Amsterdam offices. He will build on Helen’s work running the account handling department, taking responsibility for all aspects of resourcing, training, development and performance of the agency’s account handlers. Alongside his new responsibilities, Andy will continue with his current responsibilities leading the FUZE Tea, Stride and Halls accounts.

Managing director Neil Christie and Executive Creative Directors Tony Davidson and Kim Papworth will continue in their current roles.

Neil Christie, Managing Director, says “I'm delighted to be able to announce that two of our best and most loyal people are stepping up to take on new responsibilities. These promotions are richly deserved and will help us to continue to try to do our best for our clients and our people.”

Helen Foulder, Deputy Managing Director, comments: “I've always been very proud to work at Wieden+Kennedy and I'm incredibly excited about my new role; getting more involved across the agency as a whole and ensuring that we continue to deliver the absolute best work we can for our clients”

Andrew Kay, Head of Account Management, says “This account management department is full of enormously talented people committed to helping create stand out, culturally relevant work for the Agency and our Clients. I'm really excited about the opportunity to now work with all of them a lot more.”


W+K London is pleased to announce the appointment of creative directors Carlos Alija and Laura Sampedro, AKA “The Spaniards”. They will work across a variety of the agency’s portfolio of brands and commence work immediately. 

Husband and wife team Carlos & Laura arrive at Wieden+Kennedy London following a two-year stint in Australia as executive creative directors at BMF Sydney. They have been credited for playing a key role in the agency’s creative turnaround, as well as helping the shop’s main client ALDI reach record sales through a series of award-winning campaigns.

Before joining BMF, they made their mark on the Spanish and Latin American markets developing local and global work at Y&R, LOWE, TBWA, McCann Erickson, Publicis and BBDO. During almost six years at Señora Rushmore, one of WPP´s most interesting creative boutiques, their contribution helped the agency achieve top ranking in creativity and effectiveness five years in a row. A career highlight for the pair is winning the global pitch for the International Olympic Committee during Beijing´s 2008 games.

Their work has been recognized by many leading advertising awards including Cannes Lions, The One Show, Clio Awards and Effies. During their sixteen years in the industry they have worked across many categories for brands including Coca-Cola, Renault, ING, San Miguel Brewers, Diageo, Telefonica, ALDI, Unilever and Pepsico by doing what they enjoy most: solving problems.

Carlos & Laura say, “We couldn’t be more excited to join W+K London. It has not only created an amazing body of outstanding work but also the best culture for this to happen in. Tony and Kim's bear hugs are a bonus too. We come here with humbleness, reverential respect and a huge amount of passion to produce the best work of our lives.“

Tony Davidson, ECD of Wieden+Kennedy London, says, “The Spanish seem to be good at tennis, football and golf, so I thought why not advertising? We are always on the lookout for talented folks that solve business problems in original ways, and Carlos and Laura fit that bill. Also, I don't know why, but I'm just into hiring married couples at the moment.”

Tim Vance and Paul Knott join W+K London

Creative director team Tim Vance and Paul Knott join Wieden+Kennedy London after six years at AMV BBDO, where they worked on integrated campaigns across the agency portfolio.

In the past, they have helped to innovate brands including Doritos, Sony PlayStation, Mercedes-Benz, The Economist, Guinness and VW. Their work has been awarded golds at every major award show, with Lions in six different categories at Cannes.

The team, who first met at LBi, have a particular interest in non-traditional channels and branded content. Much of their work to date has exploited the storytelling possibilities offered through new technology.

During their prolific time at AMV BBDO, the team created Thinking Spaces for the Economist, the immersive Tipping Point hunt for Guinness, 'Dip Desperado' for Doritos, and ‘Escape The Map’, a chilling interactive sci-fi thriller for Mercedes.

“We're really excited to be joining Wieden's. It's an agency we've greatly admired for ages. Our industry is in a really interesting place at the moment, so it feels like the perfect time to start the next chapter.” – Tim Vance and Paul Knott

“As a team they are keen to find new ways to create brand love and embrace the ever changing media landscape.  I think they will enjoy the freedom that this place will give them to flex their creative muscles.” – Tony Davidson, Executive Creative Director, Wieden+Kennedy

New Creative Hires

W+K London is happy to announce the hiring of Creatives Dave Goss and Ollie Wolf from Saatchi & Saatchi and Jonny Plackett from BETC London.

Plackett is joining as a senior creative and will work across all our clients, with a particular focus on integrated and interactive projects.

Graeme Douglas, Head of Interactive at W+K, said “we're delighted Jonny is joining us. Today many claim not to draw a distinction between analogue and digital in their work, but a precious few actually deliver ideas that substantiate this. With a traditional creative background fused with self-taught coding ability – a thinker and a doer – Jonny's at the forefront of this group, and we can't wait for him to join us on our quest to push our clients further, faster”

Whilst at BETC, he launched which makes any YouTube video instantly award-winning, and won Campaign's Daredevil competition last month with the world's first flammable banner for Cockburn. Before then he worked at Albion for 6 years, creating the popular website, encouraging voters to slap their least favorite politician, and, a live OKGO gig made out of the profiles of people tweeting about it.

Wolf and Goss join W+K from Saatchi & Saatchi and will work across all accounts as a creative team. They previously created global work for Visa, including its “Team GB” spot, as well as the launch for last year’s San Miguel campaign, “A life well lived.” They were campaign faces to watch in 2011 and Diageo scholarship winners before that. Prior to Saatchi's they worked at DHM for 3 years.



Portland, Ore, December 12, 2011— Independent advertising agency Wieden+Kennedy (W+K) announced today the appointment of four new partners: Portland Managing Director Tom Blessington, London Managing Director Neil Christie, Portland Executive Creative Director Mark Fitzloff and Global Interactive Executive Creative Director Iain Tait.

They join Dan Wieden, Dave Luhr, Susan Hoffman, Bill Davenport, John Jay, Tony Davidson and Kim Papworth as agency partners of the global Wieden+Kennedy network. This is the agency’s first partnership addition since Davidson and Papworth were appointed in 2009.

“We are very picky, very slow and deliberate when it comes to adding new partners. The truth is we have an abundance of talent throughout the network with new opportunities popping up quite regularly,” said Dan Wieden, co-founder and CEO of Wieden+Kennedy. “These four new partners bring fresh perspectives and skill sets to critical areas this agency and this industry will face in the years ahead. I am thrilled. It is like our brain and our heart just made a growth spurt.”

Tom Blessington first joined W+K in 1990 after working for Hill Holliday in Boston. Over the course of the next 12 years, he ran the Nike accounts in both W+K’s Portland and Amsterdam offices, worked as group account director for Miller Brewing Company and Coca-Cola in the Portland office, and was the first managing director of W+K’s New York office, which he expanded from a media-buying operation to a full-service creative shop. Blessington then spent four years at TBWAChiatDay in LA before returning to W+K Portland as managing director in 2006.

“Helping to lead this agency at another level is both humbling and a tremendous honor. I couldn’t be more inspired or motivated,” commented Blessington. “It took 18 years but it was worth the wait.”

Neil Christie began his career in advertising at ABM and in the 1980s helped build Yellowhammer into a top 20 agency renowned for hard-hitting work. Christie went on to work two years at BBH and eight years at TBWA, where he ran such accounts as Nissan and Cadbury and was promoted to client services director and eventually managing director. While at TBWA, the agency topped the new-business league and the awards tables and was Campaign’s runner-up agency of the year three years running. Christie began as managing director of W+K London in 2004, where he has since worked across the agency’s clients and within the agency to create an environment where people can do the best work of their lives.

About the appointment, Christie said, “I’m very proud. I hope I can live up to the honor.”

Mark Fitzloff came to W+K in 1999, working as a copywriter on the AltaVista, Nike and Coca-Cola accounts. When appointed creative director on Old Spice, Fitzloff was charged with reinvigorating “your grandfather’s deodorant.” Fitzloff helped breathe new life into the old, iconic American brand and, in doing so, helped create some of the best, most recognized work to come out of the Portland office in recent years.
In 2008, Fitzloff was appointed to the Portland management team as executive creative director and has since continued to lead work that both wins awards and pushes the client’s bottom line. For the past two years, Fitzloff and fellow Executive Creative Director Susan Hoffman were the most winning creative directors in Creativity’s Awards Report.

“It’s the best job there is in advertising,” said Fitzloff. “I’m extremely thankful to be working for a company I love.”

Iain Tait joined W+K as global interactive executive creative director in 2010. Prior to joining W+K, Tait was a founder and creative director at digital creative agency Poke, where he worked for such clients as American Express, Orange, Yahoo! and Zopa. In 2009, New Media Age magazine named Tait the year’s most influential person in new media in the UK. Tait demonstrated this influence upon starting at W+K, working on the Old Spice “Response Campaign” and forever changing the landscape of interactive advertising. He has since been included in the 2010 and 2011 Creativity 50, Ad Age’s 2010 25 Media Mavens and Fortune magazine’s 2010 40 Under 40. Tait is working to evolve W+K’s creative product and process, continuously looking for opportunities to combine great storytelling with the power and connectivity of the digital world.

Tait commented on his appointment, “It’s incredibly flattering to be invited to join the partner group. I’m hoping I can bring fresh perspective to the team and help continue to push the agency into new areas.”

New Creative Hires

Wieden + Kennedy London announces today two new, senior additions to the creative department.

Brian Cooper joins the agency as Global Executive Creative Director for Nokia.  He will be the global, lead creative across the entire business and each office in the W+K network will collaborate with and work directly into him.  He will report into Executive Creative Directors Tony Davidson and Kim Papworth.

Brian joins the agency from Dare where he was Creative Director and led a number of the agency's key clients including Vodafone and Sony Ericsson. He went on to lead the creative output of both Dare London and Dare NY during the most creative period in the agency’s history, as evidenced by Dare’s placing on Creativity’s 2010 A-List.

Brian said, ‘Nokia is a fantastic brand, and the opportunity to help shape its future, at this moment in time, is simply too good to miss.’

Ben Terrett has been appointed Design Director.  He has worked at W+K on a freelance basis for the past year as Creative Director on The Guardian and Nike GRID.  In addition to running the ever-expanding design department, Ben will continue to be lead creative on the Guardian business.  He will also report into Executive Creative Directors Tony Davidson and Kim Papworth.

Ben said, ‘Like any company with design at its core, W+K makes work that has cultural resonance. There's a fantastic design team here and I'm looking forward to exploring what the future looks like for design at Wieden & Kennedy’.
Ben is also a designer and partner in RIG, a design studio with clients such as Apple, BBC and Penguin, he also won the Graphics Category in the Design Museum’s Designs Of The Year Awards last year.
W+K’s new hirings reflect our aim to build a strong team with diverse talents and broad skills. Our goal is to attract the best creative talent in the world to help solve the business problems of our clients.

Neil Christie, Managing Director, Wieden + Kennedy said, ‘We're delighted to be adding two new big guns to W+K's creative firepower.’

Gavin Gordon-Rogers Joins W+K As ICD

Gavin Gordon-Rogers joins Wieden + Kennedy London on 7th March as Interactive Creative Director – working across all our clients as appropriate – but also specifically working with Nokia globally.  Gavin will report in to current ICD Andy Cameron and ECD Tony Davidson.

At Wieden + Kennedy, we believe that we need a true interactive dimension to our entire creative output.  Gavin will contribute to every account, as appropriate, building our 360 advertising and communication function, with digital and social media at its centre.

Gav’s career began with directing music videos, for the likes of Paul McCartney, Feeder and Belle & Sebastian, before getting nominated for a best direction Bafta.

He then got into advertising by freelancing at numerous well-respected, traditional advertising agencies from 1996, until he joined glue in 2002, along with his wife & creative partner Gemma. In March 2005 they moved to Agency Republic, where they reinvigorated the creative department and oversaw its expansion.

In February 2007 they both became joint Creative Directors of Agency Republic.  Gav became Executive Creative Director the following year. Agency Republic was named Digital Agency of the Year 2006 by Campaign magazine and Digital Agency of the Year 2008 by Marketing magazine.

Gavin says, ‘Wieden + Kennedy is one of the best agencies in the world, packed full of inspiring, talented people.  The potential for us to create amazing work across all media is huge.  I'm really excited to be helping to push the scope of digital at the agency and I can't wait to get cracking.”

Roo Reynolds Joins W+K

Wieden + Kennedy London today announces a senior addition to the team – Roo Reynolds will join the agency as Head of Emerging Platforms. Working with both the creative and planning departments and W+K’s clients, he will help them explore and understand new and emerging media platforms.

As media and technology continue to change rapidly, it has become evident that agencies need to attract people with diverse talents and broad skills in order to engage further with audiences.

This latest hiring reflects this. The agency is attracting the best talent in the world to create non-traditional solutions for the business problems of its clients and to bridge the gap between the traditional and the digital.

Roo joins W+K from the BBC where he was previously the portfolio executive for social media at BBC Vision, developing and delivering the BBC’s strategy in the intersection between social media and television. Outside of work, Roo co-creates Shift Run Shop [], the popular weekly geek podcast which has featured as Time Out’s podcast of the week with guests including an eclectic range of people including comedians, writers, TV & radio presenters, particle physicists and astro-biologists.

Paul Colman, W+K Planning Director said, “We're delighted that Roo has agreed to join us. He's an innovative, progressive thinker and will be a great asset to the W+K planning team. There’s an immediate job to do in the area of social media, but Roo’s focus will also be on whatever is around the corner.”

Roo said, “Joining Wieden + Kennedy is an incredibly exciting opportunity. I'll be building on my experience of heading up social media at BBC Vision, and am looking forward to helping W+K continue their journey of learning how to communicate in new and inventive ways which reach and excite people. Joining the London office and getting to work with the amazing talents in both the planning and creative teams is going to be an awful lot of fun, and I can't wait to get started.’