Nokia Regent Street Opening Night

Dizzee4

On Thursday night Nokia’s state-of-the-art Flagship Store launched on Regent Street in central London, directly across the street from the Apple store. It was a glittering evening with celebs (and the trailing paps) mingling with around 150 invited journalists and technology watchers. Our Meet London launch campaign provided the backdrop to the evening, with Dizzee Rascal, Jaime Winstone, Goldie and Jodie Harsh all lending their own style and insights into the diversity of characters that make London so unique. The store is the first of its kind in the UK and offers customers the chance to experience Nokia’s entire product range with live devices and friendly one-to-one training on offer to everyone.

Jaimewinstone

The Meet London launch project aims to map London though its people rather than its landmarks, demonstrating how Londoners are connected to one another. Londoners are invited to introduce a friend to the city by creating a portrait at www.meet-your-city.com. The portrait is added to the map on London and you can create portrait exhibitions that will be shown in screens inside the Flagship Store.

Fashion photographer, Rankin, who took part in Meet London talked to Vogue.com about his involvement last week saying, "I liked the idea and thought it was an original way of celebrating London – I’m a massive fan of it – and think it’s a great step forward for camera phones, the images are phenomenal."

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Here’s one of our Meet London at Nokia Regent Street posters at Centre Point in central London. Real portraits of real Londoners, all shot on a Nokia N95.

meet your city

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BIG poster site at Centre Pont in London for our Nokia ‘meet your city’ campaign. There are a couple of familiar W+K faces on there, blown up to scary, giant size. Lucy is bottom left and Noe is fourth from left.

This is part of the campaign celebrating the opening of Nokia’s new flagship store on Regent Street, in Central London. The campaign takes the form of an exhibition that
brings together the creative talent of four high profile Londoners
representing film, music, sport and art to produce a series of one-off,
intimate portraits that capture London in 2008. Rap lyricist Dizzee Rascal, actress Jaime Winstone, footballer Darren Bent, and celebrity photographer Rankin have made films and portraits using Nokia devices.The portraits are on display in the Nokia store. You can also see them at the online gallery we’ve created: www.meet-your-city.com.

The aim is to create a portrait of London, mapping the city through the connections of its inhabitants rather than by its streets and landmarks. Londoners are encouraged to introduce a friend, via a mobile phone portrait made up of text and images, to the city.  Once introduced, the chosen friend then introduces their connection, and so on, creating a chain of portraits. 

Nokia_dizzee

Centre_point_nokia

BIG poster site at Centre Pont in London for our Nokia ‘meet your city’ campaign. There are a couple of familiar W+K faces on there, blown up to scary, giant size. Lucy is bottom left and Noe is fourth from left.

This is part of the campaign celebrating the opening of Nokia’s new flagship store on Regent Street, in Central London. The campaign takes the form of an exhibition that
brings together the creative talent of four high profile Londoners
representing film, music, sport and art to produce a series of one-off,
intimate portraits that capture London in 2008. Rap lyricist Dizzee Rascal, actress Jaime Winstone, footballer Darren Bent, and celebrity photographer Rankin have made films and portraits using Nokia devices.The portraits are on display in the Nokia store. You can also see them at the online gallery we’ve created: www.meet-your-city.com.

The aim is to create a portrait of London, mapping the city through the connections of its inhabitants rather than by its streets and landmarks. Londoners are encouraged to introduce a friend, via a mobile phone portrait made up of text and images, to the city.  Once introduced, the chosen friend then introduces their connection, and so on, creating a chain of portraits. 

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Obrigado Sao Paulo

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Most people take a long weekend in say Paris, Florence or Berlin but we went a little further afield in the name of work to the gloriously sunny city of Sao Paulo.
To say hello to our Nokia Brazil clients and our friends Fabio and Augusto and the folks at DM9.

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After our meetings Fabio took us on a tour of the DM9 offices.

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Worringly Augusto is the only person in the world to get excited about getting Neil’s band’s CD. Probably all that sun.

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Apparently Sao Paulo has the highest sales in the world of Ferraris and helicopters

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It also has the largest Japanese community outside of Japan, so the sushi was goooood!

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We stayed at the watermelon-shaped Hotel Unique.

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Where we became rather fond of its round windows

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And its rooftop terrace with red swimming pool.

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My feet even got to see the sun.

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After our meetings we had a chance to check out Rue Oscar Freire where the new Nokia Flagship store is to be opened. The street is full of some amazing shop designs.

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and we also spotted some graffiti by Os Gemeos (the Twins)

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We managed to squeeze in a spot of chillaxing as Matteo Fruiti Di Bosko likes to call it.

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The only thing we didn’t get time to see was Carnival

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We’ll save that for next time.

Yesteeth