TK Maxx appoint W+K as lead creative and strategic agency

TK Maxx, the ​fashion and home product ​department store​ ​retailer, has appointed Wieden+Kennedy as its creative and strategic lead agency across Europe.

After a competitive pitch over the Summer, the agency ​is​ delighted to win the business. The pitch team had ​very much immersed themselves in the brand and shopped their way through multiple ​format ​stores and the dot com site.​ All in the name of research, of course. ​

This win​ marks another opportunity for W+K to partner with Mindshare as the media account remains unaffected.

Deborah Dolce, the group brand and marketing director at TJX Europe, which owns TK Maxx, said: “Wieden+Kennedy’s strategic thinking and bold, creative work are outstanding and we look forward to this new partnership.”

Some fashionable new business

It was a true ​Summer of fun for us getting to know the team at TK Maxx. ​From a store based briefing where we jumped into their buyers' hot seat​s, through to a hotly contested​ final round creative shoot out last month, our new friends at TK Maxx have been a delight to work with.

​All of which is exciting news as we will be seeing a lot more of them now as we take up the reigns as ​their ​lead strategic and creative agency. Our scope will cover all the European countries where TK ​Maxx ​currently retail and we will work with them to launch in new markets as their business develops.

We are incredibly excited about the work we pitched and are already underway to creating the Spring 2016 campaign across Europe. This is how TK broke the exciting need to us.

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And this is how we responded. Spot Paul Colman mortified at the the all agency shot.

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We are all off to find ourselves even ​more big labels for small prices to celebrate over the weekend… 

RB appoints Wieden+Kennedy on Nurofen

RB, the global consumer health, hygiene and home company, has appointed Wieden+Kennedy on the Nurofen business globally after a review process which included McCann Erickson and incumbent, Havas.

Roberto Funari, Executive Vice President global category development, says ‘We are delighted that Wieden+Kennedy will be partnering with us on this key brand.  The quality of the strategic and creative thinking we have seen throughout the review has been superb”.

More new business. Sweet!

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We won’t let the constant rain dampen our mood as we have some exciting news to share, Mondelēz International has named us lead creative agency for its UK Maynards and Bassett’s accounts.

We were awarded the business after a competitive pitch and it builds on our strong existing relationship with Mondelēz, whose North American Stride and Trident accounts we’ve held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.

The brands that were awarded to us include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.

We’re really excited to do some great work for two great brands we’ve all grown up with. Not to mention even more treats to add to our sweetie jar.

WIEDEN+KENNEDY LONDON ADDS MAYNARDS AND BASSETT’S BRANDS TO MONDELĒZ ACCOUNTS

Mondelēz International has named Wieden+Kennedy London lead creative agency for its UK Maynards and Bassett’s accounts. The business was awarded after a competitive pitch and builds on the agency’s strong existing relationship with Mondelēz, whose North American Stride and Trident accounts W+K London has held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.

Across the Wieden+Kennedy network, W+K Sao Paulo holds the Mondelēz Lacta chocolate account, and W+K Amsterdam is the lead creative agency for its Milka brand. The Maynards and Bassett’s brands awarded to W+K London include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.

Tony Davidson, Executive Creative Director Wieden+Kennedy London, comments “We're looking forward to doing some great work for two great brands we've all grown up with. Not to mention even more treats to add to our sweetie jar”

Elisabeth Huelsmann, Snr Brand Manager at Mondelēz commented “We are delighted to be working with W+K on Maynards and Bassetts . They have done some outstanding work on other Mondelez International brands and we can’t wait to see the exciting new creative.”

we won Nurofen!

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We have some very exciting news to round off this week: we've welcomed another new brand to the W+K London family, winning the global Nurofen account from RB after a competitive pitch. 

Back in May last year, RB awarded us the global Finish account, and we're delighted to have the opportunity to work on another one of RB's brilliant, leading brands.

Roberto Funari, Executive Vice President global category development at RB, says ‘We are delighted that Wieden+Kennedy London will be partnering with us on this key brand. The quality of the strategic and creative thinking we have seen throughout the review has been superb.”

A big warm welcome to Nurofen. Now, we're off to celebrate!

Wieden+Kennedy London has been appointed lead creative agency for UK charity

Wieden+Kennedy London has been appointed lead creative agency for UK charity Action for Children. Action for Children was founded in 1869 by Methodist minister Thomas Bowman Stephenson. For more than 145 years, Action for Children has worked in local communities to protect and support the young and vulnerable as they grow up. The charity makes children’s lives better through its 650 services, including children’s centres, intensive family support, fostering and adoption services and assistance for disabled children and their families.

Sheona Michie, Head of Brand and Marketing, Action for Children, says of the appointment “Wieden+Kennedy have a formidable track record for unleashing the potential in the brands they work with. We look forward to developing a successful partnership that will help us reach out to more children across the UK.”

Kim Papworth, Senior Creative Director, Wieden+Kennedy London comments, “Action for Children continue to make an enormous contribution to helping children in thiscountry. To be asked to work with them is a real honour.

About Action for Children:

For more than 145 years, Action for Children has never been afraid to push for the best for children. We work in local communities across the UK to make children’s lives better: now, tomorrow and every day. We take action at the earliest opportunity to help children as they grow up. We care about each child and every family. We support and protect the most vulnerable. We never give up. Today, we directly help more than 300,000 children, young people, parents and carers across the UK.

a big W+K welcome to Action for Children

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We have some very exciting news to share on this sunny Tuesday afternoon: we've welcomed the brilliant UK charity Action for Children to our family of brands.

We're delighted to have been appointed Action for Children's lead creative agency, and we're already cracking on with some work. They make an enormous contribution to helping children in this country, and we're honoured to have been asked to work with them.

Action for Children was founded in 1869 by Methodist minister Thomas Bowman Stephenson. For more than 145 years, Action for Children has worked in local communities to protect and support the young and vulnerable as they grow up. The charity makes children’s lives better through its 650 services, including children’s centres, intensive family support, fostering and adoption services and assistance for disabled children and their families.

Stay tuned for some new work from us and Action for Children soon!

OVO ENERGY APPOINTS WIEDEN+KENNEDY LONDON LEAD CREATIVE AGENCY

Independent British-owned energy supplier and challenger brand OVO Energy has appointed Wieden+Kennedy London to lead creative communications across traditional and emerging channels. The independent agency won the business in a competitive pitch, after being invited to participate via response to a strategic question. 

OVO Energy is a fast growing utility provider that prides itself on thinking as a retailer would and innovating like a tech business, whilst also providing energy to over 400,000 customers nationwide. Known for its award winning customer service OVO delivers a first class customer experience, along with simpler, fairer tariffs setting them apart from the Big Six.

“OVO is a forward thinking energy firm with a playful and provocative personality,” says Neil Christie, Managing Director of Wieden+Kennedy London. “We're looking forward to harnessing this and helping them to shake up the industry by creating thought provoking, purposeful campaigns that will make a real difference and demonstrate just how easy it is for customers to opt for a better, fairer deal on their energy.”

Wieden+Kennedy London Appointed Global Creative Agency for Tyrrells

Wieden+Kennedy London has been appointed as new creative agency for English crisp and snack maker Tyrrells, without a competitive pitch. The agency will lead creative communications starting immediately. The decision to appoint a new creative agency comes after the appointment of new marketing director, Jocelyn McNulty.

The company is famous for its hand-cooked English crisps, which are made in small batches on their Herefordshire farm using skin-on local potatoes and all-natural ingredients.  Since its founding in 2002, Tyrrells has expanded its range to include popcorn, tortilla chips and nibbles. Tyrrells’ award-winning crisps are sold internationally in 10 key markets.

Jocelyn McNulty, Tyrrells Marketing Director, says: “Wieden + Kennedy is a creative agency at the very top of its game and joins our other specialist agencies: Big Fish who leads our Pack Design and Spider who handle our PR giving us a premier division marketing support team. Wieden + Kennedy really seem to understand the Tyrrells brand – especially when they were knee deep in mud on our Herefordshire potato farm! We are delighted to be working with them.”

Neil Christie, Managing Director of Wieden+Kennedy London, comments “I love Tyrrells. Especially the sweet chilli and red pepper flavour. This win means I can now eat loads of them and call it work.”