NESTEA shoot in New Zealand

It’s always busy on the NESTEA account: we've made 3 major TV ads in just over a year and last week, Rob, Lolly, Adam and Andrew were in New Zealand shooting the third instalment. It’s an ad about a blossoming romance between a girl, an unusual guy and, of course, a bottle of Nestea. 

 During the intensive shoot days, inbetween exciting dramatic set ups, we've still found time to invent new games and generally keep our creative juices flowing.  

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We've had the ‘throw the bottle into the chair cup holder’ game, then the more traditional ‘left-handed catch game with a punctured tennis ball’, a classic if ever there was one, then a game more rooted in nature, that, much to Lolly's annoyance, Rob surpassed himself in, called 'throw the acorn in the bin from 10 metres game'. A blinder.

 We also found time to entertain our client AJ to a game of tennis. (Only the best for our clients, eh?)

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Taught by AJ: the invaluable skill of making bird-mating noises using fresh acorns

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And Lolly caught his first ever fish, with AJ getting the prize for the biggest whopper (naturally).

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While Adam illegally rode around the most powerful Honda scooter known to man. 

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Rob and Loll bought some new shoes

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All in all, a great shoot in a beautiful country, lots of hard work but lots of fun.

It's always sunny in a NESTEA world. 

 

new work for Nestea and The Guardian

We've put out a bunch of new work recently. Here are some more examples.

We followed on from last year's 'Start Happy' new year campaign for The Guardian with a series of initiatives under the theme of 'head start'. Once again, we collaborated with designer Anthony Burrill on the graphics.

Head start
Guardian

Win future

Results after first two weekends were promising: sales were ahead of target  and in a survey conducted of readers, campaign awareness was up from last year’s total.

We've just launched another phase in the "Start of Something Different' global campaign for iced tea drink brand Nestea. Here's the new TV spot:

And here's a short but entertaining film about how the ad was made:


And continuing the 'Start something different' theme for NESTEA online we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring these starts to life on our NESTEA Facebook page each day throughout January.

Nestea facebook

Here's an explanatory video:

 

We shared some examples of this before. But they're lovely, so here are some more.

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NESTEA Start 2012

Forget about resolutions, 2012 is all about starts! As part of our Start of Something Different campaign for NESTEA we have been asking fans to tell us what that something different is that they would like to start. Inspired by the responses, we have been working with Jeremyville to bring these starts to life on our NESTEA Facebook page each day throughout January.

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Start image

Since the beginning of 2012 we’ve attracted over 25’000 new fans to our page; it seems our NESTEA fans really want to start something in 2012…

Compliments

Run

…and we’d love to keep inspiring them…

Dancing

…however unusual it may appear…

Dragon

Tell us what you’d start this year! Facebook.com/NesteaEurope

NESTEA: The Start Of Something Different

Our new campaign for iced tea brand NESTEA has broken globally – the first phase of a fully integrated campaign that will continue to roll out this year.  This is our first work for the brand.

'The Start Of Something Different' campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities – and the TV spot 'The Perfect Day' tells the story of two people seizing the day and taking on new challenges.  Here it is:

Across all media, NESTEA is celebrating people who are prepared to start new endeavours – look out for the interactive campaign that is breaking soon. And here's some of the print created in partnership with some ace illustrators including Alex Trochut, Cody Hudson and Supermundane.

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NESTEA takes over Red Square

Does Moscow's Red Square have the biggest billboard in the world?  We're not sure, but it is pretty impressive, particularly now it's featuring W+K's new illustrative print work for NESTEA.

The work shows the NESTEA 'spin' depicted by a variety of internationally renowned illustrators including Alex Trochut, Cody Hudson, Supermundane, Yehrin Tong and Evgeniy Kiselev.

It is the start of something different for NESTEA and also for this vast parking lot, lurking behind St Basil's Cathedral.