W+K's President Dave Luhr and Global ECD Colleen De Courcey were in the agency yesterday and so we forced them to say a few words to the agency then had our people interrogate them about the network's future plans. It all seemed to go OK.
Valentine’s Day is looming, and yet again the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped. Rather predictably, the most searched for Valentine's gift ideas include lingerie, flowers and diamond rings.*
Chambord says Bof to that.
Chambord is a French raspberry liqueur in a brilliantly over-the-top gold bottle. And in true French style, Chambord's essence is about doing what you like, not what’s expected.
This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. From a diamond-munching ring box to a dozen red bowling balls, you'll find the animations disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason**
Says our very own Anna-Claire Clendon, Digital and Interactive Strategist: "As women we are exposed to an enormous amount of pressure to prepare for the perfect Valentine's Day. It's all rather prescriptive: what to wear, what to bake, how to apply the perfectly winged eyeliner. Chambord is one of the only brands calling on women to care a little less and, if they want to, embrace the frivolity of Valentine's Day."
Now that's an attitude we can certainly get behind. Watch the animations below for the full Chambord Valentine's experience.
*Bing Search Insights
**These animations follow last year's bizarrely wonderful #BecauseNoReason campaign launch.
Why do gifts from the heart have to be heart shaped? The parallelogram is just as loving. #ValentinesGifts #GiftCliches #ChambordRoyaleInstead
Not all lovebirds love the rose. Some lovebirds prefer the bowling ball. What makes your heart go boom, boom, boom? #ValentinesGift
The gift that makes the heart flip flop is not always the shiniest. Sometimes it’s the tastiest. #Valentines #ValentinesGift #BecauseNoReason
Bringing a sunny splash to the dairy aisle
The fridges at W+K London have been stocked with a sunny crop of yellow-topped milk containers lately — a departure from the expected blue, green, and red versions we’re used to choosing from for our midday cuppa. This splashy new addition promises BOB (“Best of Both”): a fat-free milk with all the taste of semi-skimmed. Who says you can’t have it all?
W+K’s newest 30” TVC for Arla celebrates BOB and a radiant new outlook on dairy shopping. Taking place in a town called “Compromise,” the ad follows the transformation of its inhabitants after they’re introduced to BOB.
Once drab, grey, and restrained, Compromise starts to look luminous and energised with the dazzling new dairy option to brighten up every bowl of cereal across town.
In addition to bringing a sweet smile to viewers’ faces, the launch of BOB is part of Arla’s drive to support farmer owners and innovate through its products. Give it a watch and keep an eye out for the yellow tops in your nearest supermarket. Compromise in the milk aisle is a thing of the past, and the world is sunnier for it!
When does advertising “go too far” in referencing art, culture, or sourcing inspiration? Who “owns” a creative concept, and is the very idea of such ownership productive and practical?
In the midst of Super Bowl season — when many of the world’s top agencies release a slew of virtually sure-to-be-seen TVCs — the BBC interrogated the topic of when advertisers “over[step] the mark — particularly when they reference the work of artists.”
It’s a contentious issue, to be sure, and our very own MD, Neil Christie, was duly asked to comment on the BBC story. “It becomes tricky where there are a few sources of inspiration, one of which might be something which was a similar concept to something that appeared in a piece of work by an artist,” said Christie.
This is but a sliver of the story, which you can read in full on the BBC website. Delve into the debate and comment below to share your thoughts.
Calling all those creatively minded who would like to walk in Dave Kennedy's shoes. Our W+K co-founder Dave is a larger than life spirit known for his left-field thought tinkering, insightful art direction, and signature shaggy beard. In the spirit of this fearlessness, W+K London and W+K Amsterdam are each searching for six of today's brightest young creatives.
The Kennedys — not to be confused with the sitcom of the same name! — is a creative incubator program hosted here in our W+K London agency for the first time this year — and now for the sixth consecutive year in our Amsterdam office. Our very own Executive Creative Director, Tony Davidson, aptly describes it as a "crash course in creative chaos" — a chance to dive into the deep end of our cultural pool. From June to the end of the year, the chosen candidates will work as a 'shop-in-shop,' tackling real agency assignments and briefs under the guidance of our innovative, driven team.
It's an opportunity for movers, doers, thinkers, schemers, and plotters of all persuasions — from animators to tech developers and everyone in between — to grow and flourish at our agency and produce tangible work. In our search, we're widening the proverbial net: the final six may not have any agency experience, or have worked in a communications role in the past. It's vision and a unique point-of-view we're after, allowing us to cultivate the freshest new talent while learning from them at the same time.
Entries for The Kennedys are open now until 15 March to candidates eligible to live and work in Europe. Think you fit the bill, or know someone who does? Visit www.thekennedys.nl for more information, and to apply.
Iona Patterson joined us for a fortnight on work experience helping out on a whole range of briefs across the agency. In a piece on her time here, she talks about her thoughts and experiences. Take a read!
Winter has truly kicked in. Seems everyone is coughing and spluttering all over the place. Well don’t fret as we’ve launched a new campaign for Halls which aims to be the first ever to take care of people when they’re not feeling great.
The work dials up the strong and gentle variants of Halls cough drops, and plays on the truth that some of us react to tough love (think motivational, no-nonsense approach to illness) whilst others just prefer to be hugged and pampered. You know, soft love.
We featured John C McGinley as the face of both ‘Tough Love’ and ‘Soft Love’. Best known for his roles in ‘Platoon’ and ‘Scrubs’, he portrays both Halls characters in the eleven pieces of film content which’ll leave you feeling better.
New Year, new residents in the L Gallery!
We welcome Ropes to the W+K reception this week, a young accessories brand founded in 2013 by Alex Williams and Charlotte Kendon. Ropes' sole intent is to elevate your kicks, and in a world where ‘Candy Floss’, ‘Carbon’, ‘Desert Sky’ and ‘Diamond’ collide, you can be sure to find the perfect shade for your sneaker.
The brand celebrate many cultural moments with special edition packs: Crepe City’s 5th Anniversary, Back to the Future Day and Sneakerness Zurich. Last year they also worked closely with Nike to release the momentous 'OG Neon Pack'.
Stocked worldwide, find your fit in Nike Town London, Footpatrol, Offspring, Titolo Zurich, and selected stores from South America to South East Asia and beyond.
The YouTube UK leaderboard for 2015 was just published. They said
“Check out the top 10 most viewed ads that have been enjoyed by millions and millions of people around the world thanks to the truly brilliant marketing minds of our age. From the heartwarming to the daring, these are the ads that moved viewers in 2015.” We are the only UK agency with two ads in YouTube’s 2015 top five: Three Make It Right at #3 and Honda Ignition at #4. Nice.
(This is a repeat performance for Three as ‘Sing it Kitty’ also made the YouTube top ten last year, at #6.)
Here are those ads again, in all their glory.