Occhio Di Marmo

The annual London Design Festival promotes the city’s creativity and is one big celebration of design. We sit within the designated 'Shoreditch Design Triangle' – one of the many 'Design Districts' set up all over London where there are distinct concentrations of design activity and events that are easily accessible by foot. So to show our support and spread the word about a great cultural event we thought using our Hanbury Street window space to promote a local designer would be fantastic.

The result is Art Director Anna Burns’ first textile collection ‘Occhio Di Marmo’.

Anna Burns Object is an interiors brand specialising in textiles and home accessories.

ABO’s first collection is inspired by the style, twists and turns of Gialli – a set of cult Italian movie thrillers made in the 60’s and 70’s; director Dario Argento was best known for this genre. Argento created twisted nightmarish worlds set in large scale psychedelic Escher-like environments. The sets play on the richness of art deco styling but infuse it with a bold modern colour palette. These prints have taken the strong geometric form of the movie sets and injected them with layers of jewel-coloured textures from mineral, matter and human hair.

The Hanbury Street window installation plays with these off-killer tensions in a Escher-like purgatory, the perfect environment to house Anna's collection.

Through the window you’re looking at the ceiling of the room and all of the walls are covered in doors. In front of the window, on the pavement, is a huge splurge of Anna’s print and stepping on this opens and closes the doors. One door open will produce a small resonating sound, or open all the doors and you can create a cacophony of noise.

Three gold, three silver and three bronze at the Clio awards

Honda ‘The Other Side’ has won gold awards in two categories  (Branded Entertainment and Digital) at the 2015 Clio Awards. It has also won Gold in the Digital Technique / Sound Design category and Silver in the Film Technique / Sound Design Category too. Finish ‘Dishes’ won Bronze for ‘Commercials between 30 and 60 seconds’. Lurpak ‘Freestyle’ won Silver for Direction and two Bronze awards for Editing and Original Music. Our Honda ‘Feeling’ spot also picked up Silver in the Film Technique category for Sound Design.

RB appoints Wieden+Kennedy on Nurofen

RB, the global consumer health, hygiene and home company, has appointed Wieden+Kennedy on the Nurofen business globally after a review process which included McCann Erickson and incumbent, Havas.

Roberto Funari, Executive Vice President global category development, says ‘We are delighted that Wieden+Kennedy will be partnering with us on this key brand.  The quality of the strategic and creative thinking we have seen throughout the review has been superb”.

Honda returns with a new campaign

This summer, Wieden+Kennedy have teamed up with Honda to launch ‘Ignition’, an out-of-this-world brand campaign.

During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial flight and Honda’s return to Formula 1.

No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing. The mission of Ignition’s launch film is to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”

Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavour; space flight.

Space travel-inspired iconography and cinematic details aim to capture viewers’ imaginations, from atmospheric photography to the same climatic classical music that was etched into the Voyager 1 probe’s golden record and sent to the outer fringes of the solar system.

Opening on Honda’s humanoid robot, ASIMO, the camera reveals a line-up of Honda products arranged on an impressive runway. The sky and sun are reflected in the road surface and the water below. Viewed from above, the formation mimics the familiar shape of a space shuttle or rocket.

Honda’s heritage is woven throughout the film. For example, the new NSX’s driver is captured, with a picture of an original 1991 NSX held in his hand. Eagle eyed viewers will spot a very special cameo from McLaren-Honda driver Jenson Button and recognise the voice of the late, great Ayrton Senna.

Ignition was shot on location on the Podilsko-Voskresenskyi bridge, Kiev, Ukraine by Aoife McArdle through Somesuch. Local production was supplied by Radioaktive. The film’s epic cinematic look was enhanced through SFX and post production by The Mill, and sound design was crafted by Factory. The film’s score was designed by science fiction film composer Walter Mair through SIREN, and features segments from Beethoven’s Symphony No. 5 and Mozart’s

Queen of the Night Aria; 2 tracks that feature on the Golden Record that Voyager took into outer space in 1977. Media was handled by Starcom MediaVest Group.

The film is additionally supported online through Honda’s websites where deeper stories on the ambition and challenges of the fleet can be found.

WIEDEN+KENNEDY LONDON ADDS MAYNARDS AND BASSETT’S BRANDS TO MONDELĒZ ACCOUNTS

Mondelēz International has named Wieden+Kennedy London lead creative agency for its UK Maynards and Bassett’s accounts. The business was awarded after a competitive pitch and builds on the agency’s strong existing relationship with Mondelēz, whose North American Stride and Trident accounts W+K London has held since 2011 and 2014 respectively, as well as the global Halls business since 2013 and Trebor in the UK since 2014.

Across the Wieden+Kennedy network, W+K Sao Paulo holds the Mondelēz Lacta chocolate account, and W+K Amsterdam is the lead creative agency for its Milka brand. The Maynards and Bassett’s brands awarded to W+K London include Jelly Babies, Liquorice Allsorts and Wine Gums. Work will begin immediately across various ATL media channels, for release in 2016.

Tony Davidson, Executive Creative Director Wieden+Kennedy London, comments “We're looking forward to doing some great work for two great brands we've all grown up with. Not to mention even more treats to add to our sweetie jar”

Elisabeth Huelsmann, Snr Brand Manager at Mondelēz commented “We are delighted to be working with W+K on Maynards and Bassetts . They have done some outstanding work on other Mondelez International brands and we can’t wait to see the exciting new creative.”

W+K launch second campaign for Finish

W+K have teamed up with Finish to promote their Dishwasher Cleaner product. The ‘Who Cleans The Cleaner?’ film launched on 10th August 2015 and is Wieden+Kennedy London’s second campaign for RB’s Finish brand since winning the account in 2014.

The aim of the new campaign is to make consumers think (for the first time) about the cleanliness – or indeed the dirtiness – of their machine by reminding them of the amount of dirty, greasy, sticky dishes they throw at their dishwasher, day in, day out.

Dishwashers have so much thrown at them day after day, season after season. Finish knows that cleaning dishes is a dirty business and those taken-for-granted dishwashers need cleaning too.

The campaign is based on the insight that there is a low awareness amongst consumers that dishwashers themselves need to be cleaned. The ‘Who Cleans The Cleaner?’ spot aims to spur them into action, by bringing viewers’ attention to the dishwasher itself in an innovative way by asking “Who cleans the cleaner?”

The film imagines what a year of dirty dishes looks like for a dishwasher. From the point of view of the machine, the same kitchen setting repeatedly glides towards viewers. Each time, they meet the same family, loading the machine with dirty dishes at different moments throughout the year.

From mucky breakfast plates in January, right through to sticky cake bowls at Christmas. The 30” film continues the unique, dish-obsessed voice and playful visual style established by Wieden+Kennedy London’s first brand campaign, ‘Dishes.’ The story was brought to life by directing duo RBG6 through Friend, with seamless post-production provided by Time Based Arts.