W+K in top ten most respected interactive agencies

New Media Age has just released its Top 100 Most Respected Interactive Agencies Report 2012. Wieden + Kennedy has been ranked at number ten in the top 100. The table is compiled by every agency in the top 100 rating the agencies whom they most admire.

We're delighted to be recognised by our peers for the quality of our interactive work.

View the full report

 

W+K Wins Best Creative Campaign Of The Year for Honda

On Wednesday night we were lucky enough to of won Best Creative Campaign of the year for our Honda ‘Do You Believe In The Power Of Dreams?’ work at the Arqiva Commercial Radio Awards 2012.

Well done team Honda.

About the awards: The Arqiva Commercial Radio Awards, now in their 17th year, are organised by RadioCentre, the industry body for commercial radio, and recognise excellence and achievement across the whole spectrum of commercial radio output, from presenters and programming to advertising and marketing.
The Arqiva are the UK’s biggest annual celebration of the very best in UK commercial radio.

To view the list of winners please click here: http://www.commercialradioawards.org/ArqivaAwards2012/Home.html
 

Stride A Little Bit Epic

Stride gum is becoming … A Little Bit Epic. With the launch of this new creative direction. This new campaign will replace the brand's Ridiculously Long Lasting Gum campaign that has existed since Stride launched in 2006. The new campaign, developed by Wieden + Kennedy London, represents a shift in the overall brand strategy for Stride. The new direction will fuel the evolution of Stride beyond its functional, long lasting roots, and position the brand as a little pack of courage that helps millenials unleash their “you-er you.”

The new campaign kicks off with a 30 second TV spot, directed by Traktor, called ‘Meeting the Ex’. The spot opens in a coffee shop where the main character’s ex walks through the door. Feeling nervous about how to approach her, he opens the pack of Stride, un-wraps a piece of gum and starts to chew. His fantasy then proceeds to play out a number of potential scenarios – he could be suave, like a 1920s romantic hero with a pencil moustache, or manly like a warrior on a medieval ship wrestling a sea monster, or intelligent yet animalistic, like a werewolf that gives sound financial advice.  Back in the real world of the coffee shop, he decides to just be himself, resisting the urge to play it cool. He approaches the girl with a simple ‘Hey’ and a smile, holding the door open for her. She smiles back, visibly impressed. Definitely a little bit epic!

for more information regarding Stride please visit their website : http://www.stridegum.com/

Procter & Gamble BEST JOB

Created to honour the amazing mothers behind Olympic athletes, “Best Job” shows the hard work all mums do to raise their children—a lifetime of chauffeuring their children about, washing their clothes, providing meals on the run and supporting them at practices and competitions—all to see their children succeed. The hardest job in the world, is the best job in the world.

New Creative Hires

W+K London is happy to announce the hiring of Creatives Dave Goss and Ollie Wolf from Saatchi & Saatchi and Jonny Plackett from BETC London.

Plackett is joining as a senior creative and will work across all our clients, with a particular focus on integrated and interactive projects.


Graeme Douglas, Head of Interactive at W+K, said “we're delighted Jonny is joining us. Today many claim not to draw a distinction between analogue and digital in their work, but a precious few actually deliver ideas that substantiate this. With a traditional creative background fused with self-taught coding ability – a thinker and a doer – Jonny's at the forefront of this group, and we can't wait for him to join us on our quest to push our clients further, faster”
 

Whilst at BETC, he launched TheArtistifier.com which makes any YouTube video instantly award-winning, and won Campaign's Daredevil competition last month with the world's first flammable banner for Cockburn. Before then he worked at Albion for 6 years, creating the popular website Slapometer.com, encouraging voters to slap their least favorite politician, and CuervoCold.com, a live OKGO gig made out of the profiles of people tweeting about it.
 

Wolf and Goss join W+K from Saatchi & Saatchi and will work across all accounts as a creative team. They previously created global work for Visa, including its “Team GB” spot, as well as the launch for last year’s San Miguel campaign, “A life well lived.” They were campaign faces to watch in 2011 and Diageo scholarship winners before that. Prior to Saatchi's they worked at DHM for 3 years.
 

 

Visit Wales Wins Integrated Campaign of the year at Travel Marketing Awards 2012

 

Wieden+Kennedy London, Kitcatt Nohr Digitas and Arena media won gold for the 'We Want Piers Bramhall' campaign.

The key message was simple: ‘Wales – For Proper Holidays’.

To build credible advocacy and inquiries, a member of the public – Piers Bramhall – was invited to visit Wales by Joanna Page and a male choir. The aim was to show him what a proper holiday was while following his every move.

The campaign focused on user-generated content, including over 100 pieces of content produced pre-trip heroing Welsh people inviting him to make the visit. The platform was Facebook, a online hub where films could be liked, shared and posted, while digital out – of – home screens broadcast daily reports on Piers’ welcome to different regions. Radio competition prizes mirrored his experience and online banners, DM and inserts drove online conversations.

The campaign reached 34 million UK adults, with the Visit Wales Facebook community growing by 14,000.196 pieces of AV content were produced in total and over 3m Londoners saw the week-long daily update. A true legacy for future visitors to Wales looking to follow Piers' footsteps and travel even further around the country.

The travel Marketing Awards 2012Judged by some of the leading lights in the travel, creative and marketing industries, the Awards are a must for any agency or marketing department serving the travel sector to strive for.

For more information regarding the awards please visit their website:

http://www.thetravelmarketingawards.com/awards.html

TWO GOLDS AND AN ADVERTISER OF EXCELLENCE FOR HONDA AT BRITISH ARROWS

Wieden + Kennedy scooped two ‘Gold’ awards at the British Arrows (BTAA) last night and Honda was announced 2012 Advertiser of Excellence award.

The two Golds for Cravendale’s Cats with Thumbs were won in the Dairy and best 30 – 60 second TV categories.
For the full list of winners please see BTAA

http://www.britisharrows.com/british-arrows-2012-winners/

British Arrows was established in 1976. They recognize and reward the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.

BROWN – FORMAN APPOINTS WIEDEN+ KENNEDY AS LEAD AGENCY FOR MAXIMUS VODKA GLOBALLY

Brown-Forman has confirmed the appointment of Wieden + Kennedy as its new lead global agency for the Maximus vodka brand following a competitive pitch.Maximus was acquired by Brown- Forman in 2011.
Wieden + Kennedy will develop an integrated campaign beginning in the brand’s home market of. There will be a wide range of multi-media assets developed.


The pitch – winning work aims to redefine the Maximus brand, create excitement/resonance amongst young men, and give Brown Forman a platform on which to build the brand globally.

Kris Sirchio, Chief Marketing Officer, Brown – Forman said: “We are excited to welcome Wieden + Kennedy to the Brown Forman family of leading global creative agency partners. Wieden + Kennedy brings a proven provocative creative approach that we believe fits perfectly with Brown Forman’s long term brand building tradition.

Neil Christie, Managing Director of Wieden + Kennedy London commented: “We're absolutely delighted to have won the Maximus pitch and to be partnering with Brown-Forman as one of the leading global players in the spirits industry. Maximus is a brand with loads of potential and this is an opportunity to shake up the vodka sector with some great work.”


About Brown- Forman:

For 140 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Southern Comfort, Finlandia, Jack Daniel’s & Cola, Canadian Mist, Korbel, Gentleman Jack, el Jimador, Herradura, Sonoma-Cutrer, Chambord, New Mix, Tuaca, and Woodford Reserve.  Brown-Forman’s brands are supported by nearly 3,900 employees and sold in approximately 135 countries worldwide.  

For more information about the company please visit;

http://www.brown-forman.com

 

W+K WINS CAMPAIGN OF THE YEAR 2011 AT THE ANNAs

Wieden + Kennedy London are celebrating winning the Campaign of the Year at last night’s ANNA’s.  (The Awards for National Newspaper Advertising) for the Honda press executions “sweetcorn”, “lightbulb” and “fish”.  It is the third time that the agency has won this award. Previous winners have been for Nike in 2006 and Honda in 2009.


The mission of the Anna’s is to shine a spotlight on the best newspaper ads and to inspire agencies and advertisers to make the most of the power of national newspapers.

View the list of 2012 winners at the Anna’s: http://www.the-annas.co.uk