W+K's President Dave Luhr and Global ECD Colleen De Courcey were in the agency yesterday and so we forced them to say a few words to the agency then had our people interrogate them about the network's future plans. It all seemed to go OK.
Valentine’s Day is looming, and yet again the internet is full to the brim with clichéd romantic imagery — basically anything red and heart-shaped. Rather predictably, the most searched for Valentine's gift ideas include lingerie, flowers and diamond rings.*
Chambord says Bof to that.
Chambord is a French raspberry liqueur in a brilliantly over-the-top gold bottle. And in true French style, Chambord's essence is about doing what you like, not what’s expected.
This is precisely why Chambord and Wieden+Kennedy have turned Valentine's clichés on their head with a series of shorts. From a diamond-munching ring box to a dozen red bowling balls, you'll find the animations disrupting social feeds filled with typical Valentine’s gift ideas, encouraging people to do what they like instead. #BecauseNoReason**
Says our very own Anna-Claire Clendon, Digital and Interactive Strategist: "As women we are exposed to an enormous amount of pressure to prepare for the perfect Valentine's Day. It's all rather prescriptive: what to wear, what to bake, how to apply the perfectly winged eyeliner. Chambord is one of the only brands calling on women to care a little less and, if they want to, embrace the frivolity of Valentine's Day."
Now that's an attitude we can certainly get behind. Watch the animations below for the full Chambord Valentine's experience.
*Bing Search Insights
**These animations follow last year's bizarrely wonderful #BecauseNoReason campaign launch.
Why do gifts from the heart have to be heart shaped? The parallelogram is just as loving. #ValentinesGifts #GiftCliches #ChambordRoyaleInstead
Not all lovebirds love the rose. Some lovebirds prefer the bowling ball. What makes your heart go boom, boom, boom? #ValentinesGift
The gift that makes the heart flip flop is not always the shiniest. Sometimes it’s the tastiest. #Valentines #ValentinesGift #BecauseNoReason
The Gunn Report rankings published in Campaign showed that Honda The Other Side was the world's most creatively awarded digital campaign in 2015.
In the same report Wieden+Kennedy London ranked joint ninth most-awarded agency in the world, not far behind W+K USA (Portland + New York combined) which ranked fourth in the world for 2015.
W+K have teamed up with Arla to unveil a colorful new campaign to launch Arla Best of Both (BOB): the UK’s first fat free skimmed milk that tastes as good as semi-skimmed.
To distinguish BOB in the milk aisle, it’s packaged with a bright yellow top that sets it apart from the traditionally blue, green and red topped milk.
The campaign kicks off with a 30 second TVC spot entitled ‘Welcome to Compromise.’ The ad revolves around the inhabitants of a town called Compromise who have been living in a joyless world of restraint until their lives are changed forever from the day of BOB’s unexpected appearance. The ad is a tongue in cheek celebration of what it means to bring a “Best of Both” promise to milk drinkers who compromise with their milk choices.
Bold splashes of yellow are brought to the town when an unexpected parcel arrives. Inside are neatly packed rows of BOB in ice boxes, which goes against everything the town has ever known. Word spreads as taste, texture and colour energise glasses of milk, cups of tea and bowls of muesli across the town of Compromise. A true transformation takes place. With people everywhere now wearing yellow outfits, Compromise has indeed gone yellow doolally.
Sarah Baldwin, Vice President, Marketing, Arla Foods UK, comments: “According to our research, 49% of semi-skimmed buyers say they would buy skimmed but don’t like the texture and 33% would buy skimmed but don’t like the taste. Our new ad celebrates the fact that we’re bringing a completely new “Best of Both” promise to milk drinkers: compromise in the milk aisle is a thing of the past.”
Sophie Bodoh, a Creative at Wieden+Kennedy, commented: “The milk aisle is a place of autopilot where people tend to just reach for their usual red, green or blue top. We needed people to notice this new yellow top milk. So we hit them with a big, bright burst of yellow and made that the focus of our story.”
The TV ad is part of an integrated marketing campaign featuring, shopper, outdoor 48 sheets, six sheets, press, digital and social media.
Bringing a sunny splash to the dairy aisle
The fridges at W+K London have been stocked with a sunny crop of yellow-topped milk containers lately — a departure from the expected blue, green, and red versions we’re used to choosing from for our midday cuppa. This splashy new addition promises BOB (“Best of Both”): a fat-free milk with all the taste of semi-skimmed. Who says you can’t have it all?
W+K’s newest 30” TVC for Arla celebrates BOB and a radiant new outlook on dairy shopping. Taking place in a town called “Compromise,” the ad follows the transformation of its inhabitants after they’re introduced to BOB.
Once drab, grey, and restrained, Compromise starts to look luminous and energised with the dazzling new dairy option to brighten up every bowl of cereal across town.
In addition to bringing a sweet smile to viewers’ faces, the launch of BOB is part of Arla’s drive to support farmer owners and innovate through its products. Give it a watch and keep an eye out for the yellow tops in your nearest supermarket. Compromise in the milk aisle is a thing of the past, and the world is sunnier for it!
When does advertising “go too far” in referencing art, culture, or sourcing inspiration? Who “owns” a creative concept, and is the very idea of such ownership productive and practical?
In the midst of Super Bowl season — when many of the world’s top agencies release a slew of virtually sure-to-be-seen TVCs — the BBC interrogated the topic of when advertisers “over[step] the mark — particularly when they reference the work of artists.”
It’s a contentious issue, to be sure, and our very own MD, Neil Christie, was duly asked to comment on the BBC story. “It becomes tricky where there are a few sources of inspiration, one of which might be something which was a similar concept to something that appeared in a piece of work by an artist,” said Christie.
This is but a sliver of the story, which you can read in full on the BBC website. Delve into the debate and comment below to share your thoughts.
Calling all those creatively minded who would like to walk in Dave Kennedy's shoes. Our W+K co-founder Dave is a larger than life spirit known for his left-field thought tinkering, insightful art direction, and signature shaggy beard. In the spirit of this fearlessness, W+K London and W+K Amsterdam are each searching for six of today's brightest young creatives.
The Kennedys — not to be confused with the sitcom of the same name! — is a creative incubator program hosted here in our W+K London agency for the first time this year — and now for the sixth consecutive year in our Amsterdam office. Our very own Executive Creative Director, Tony Davidson, aptly describes it as a "crash course in creative chaos" — a chance to dive into the deep end of our cultural pool. From June to the end of the year, the chosen candidates will work as a 'shop-in-shop,' tackling real agency assignments and briefs under the guidance of our innovative, driven team.
It's an opportunity for movers, doers, thinkers, schemers, and plotters of all persuasions — from animators to tech developers and everyone in between — to grow and flourish at our agency and produce tangible work. In our search, we're widening the proverbial net: the final six may not have any agency experience, or have worked in a communications role in the past. It's vision and a unique point-of-view we're after, allowing us to cultivate the freshest new talent while learning from them at the same time.
Entries for The Kennedys are open now until 15 March to candidates eligible to live and work in Europe. Think you fit the bill, or know someone who does? Visit www.thekennedys.nl for more information, and to apply.
YouTube has announced the ten most viewed ads of 2015. Those most watched by millions around the world which make up YouTube's UK 2015 leaderboard.
Wieden+Kennedy London is the only UK agency with two ads featured in the top five. Three 'Make It Right' hit number three and Honda 'Ignition' reached number four.
Wieden+Kennedy London and Halls have teamed up to launch a new campaign in North America and Canada that aims to be the first to take care of its audience when they’re not feeling great.
Promoting the strong and gentle variants of Halls cough drops, the campaign plays on the truth that people like two types of love when they’re under the weather: ‘Tough Love’ – for a motivational no-nonsense approach to care, or ‘Soft Love’ – for those who prefer to be hugged and pampered when sick.
The spot opens from a first-person perspective of 'you' sick in bed. Turning 'your' head left receives tough care and then right receives soft care. As the spot progresses, the care from both sides ramps up as each character tries to offer alternatives to make you feel better and out-do the other.
The campaign is brought to life by John C McGinley of ‘Platoon’ and ‘Scrubs’ fame. He looks after you as ‘Tough Love’ and ‘Soft Love’ characters in eleven pieces of film content that’ll leave you feeling better.