TK Maxx, the fashion and home product department store retailer, has appointed Wieden+Kennedy as its creative and strategic lead agency across Europe.
After a competitive pitch over the Summer, the agency is delighted to win the business. The pitch team had very much immersed themselves in the brand and shopped their way through multiple format stores and the dot com site. All in the name of research, of course.
This win marks another opportunity for W+K to partner with Mindshare as the media account remains unaffected.
Deborah Dolce, the group brand and marketing director at TJX Europe, which owns TK Maxx, said: “Wieden+Kennedy’s strategic thinking and bold, creative work are outstanding and we look forward to this new partnership.”