TK Maxx appoint W+K as lead creative and strategic agency

TK Maxx, the ​fashion and home product ​department store​ ​retailer, has appointed Wieden+Kennedy as its creative and strategic lead agency across Europe.

After a competitive pitch over the Summer, the agency ​is​ delighted to win the business. The pitch team had ​very much immersed themselves in the brand and shopped their way through multiple ​format ​stores and the dot com site.​ All in the name of research, of course. ​

This win​ marks another opportunity for W+K to partner with Mindshare as the media account remains unaffected.

Deborah Dolce, the group brand and marketing director at TJX Europe, which owns TK Maxx, said: “Wieden+Kennedy’s strategic thinking and bold, creative work are outstanding and we look forward to this new partnership.”

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