Animal buzz

Our WWF #EndangeredEmoji campaign picked up two awards last night at The Drum Social Buzz awards. 

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Introduction

EndangeredEmoji is a first of a kind Twitter-based fundraising campaign launched by WWF. Its objective is to help raise awareness of and protect endangered species around the world. There were some strong contenders for the Best Use Of Twitter and the Best Charity/Not-for-profit Strategy categories but we were honoured to win both for WWF.

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Here is one of the awards being safely transported home.

View the full list of winners here.

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