One week in Lebanon

Adrian just returned from a week in Lebanon.

After a few days exploring the neighbourhoods and refugee camps of south Beirut, he ventured east to Baalbek, which is around 60km from the Syrian border. Despite the regional tension and militarised surrounds, the locals (both Lebanese and the refugee community) were unbelievably warm and hospitable. He tried to capture some of this warmth in the shots. 

The pictures he shot will be on display in our stairwell gallery next month. He’s also just set up an Instagram page with a selection of this series: https://instagram.com/adrianguerin/

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Refugee camps in south Beirut

 

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The highway to Baalbek is filled with makeshift Syrian refugee camps. I wondered in to a few of them and soon found myself inside the tents being offered food and drink.

 

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A family gathering in Baalbek. I was walking along the main road when I was whisked in from the street by a couple of kids, and taken to their family. The kids' faces beamed with an expression that said, ‘Look what I found!'. The family looked up, with an expression that said 'wtf?'. In this part of the world it is Eid time. The whole family was feasting after a fast, and I was invited.

 

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Baalbek locals.

 

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Invited in for some chai. These Syrians were from Kobani, Aleppo and Damascus. I don't speak Arabic. They don't speak English. Didn't matter. Sometimes communication is less about content, and more about expression. Tone, body language, eye contact. Our conversation worked just fine.

 

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For the entire time these guys hosted me, they were all beaming, laughing and joking. This was a more sombre moment.

 

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'This is my Zoolander pose'. In the Syrian camps I would extend my arm to greet the kids and shake their hand. Most would happily comply with 'Allo. Welcum', before bursting into hysterical laughter and jumping around like maniacs. Some though, would duck for cover. An extended hand from an adult is seen as a threat, rather than a greeting.

 

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I was actually approached and asked to take this shot. The guy pulled over, wound down the window and said, 'We were just married. Take photo please'. Ok.

W+K wins Digital Agency of the Year at the Campaign Big Awards

Wieden+Kennedy London has been named Digital Agency of the Year at the 2015 Campaign Big awards. The Campaign Big awards celebrate the very best of creative advertising in the UK.

Honda The Other Side was awarded Gold in the Automotive category and also picked up Silver for the coveted Paul Arden Award which celebrates pieces of work that use alternative advertising techniques and that don't sit in a particular category.

Three #holidayspam won Silver in the Telecoms and Technology categroy and Finish Dishes also won Silver in the Household Goods category.

W+K named Digital Agency of the Year at Campaign Big Awards.

There are some rather cheery folk around the office today after a big evening at the Campaign Big awards last night at the Grosvenor House Hotel. 

Honda The Other Side, Finish Dishes and Three #holidayspam were all honoured with some shiny awards. 
 
ECD Tony D with editor of Campaign, Claire Beale and a BIG award.
 
Honda won Gold in the Automotive category, Finish won Silver in the Household Goods category and Three won Silver in the Telecoms and Technology category.
 
Honda The Other Side was again honoured with Silver for the coveted Paul Arden award but perhaps the biggest win of the night was Gold for Digital Agency of the Year! 
 
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Tony shows off his best side for the camera.

It was a wonderful evening and we're rather pleased with our oversized awards.

 
See the full list of winners here. Congratulations everyone! 

Death metal and the opportunity for distinctive branding

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Any middle aged brand manager who, as a teenager, inscribed a Motörhead logo on his homework notebook, knows the value of a great logo to a metal band. Those logos not only allow fans to display their allegiance, they sell merch to people who would never dream of actually listening to anything by Lemmy and his disreputable accomplices. It's amazing what an umlaut can do.

In the death metal sub-genre, for some reason, almost all bands have intricate, almost illegible logos in a style presumably intended to resemble evil, runic inscriptions. This design conformity signals affiliation with the genre, but fails to distinguish the individual band. Party Cannon (see poster above) knows how to challenge genre conventions in order to stand out. At least, I hope there is a death metal band called Party Cannon playing at Death Fest 2, and not just an actual party cannon that will be installed at the event.

Occhio Di Marmo

The annual London Design Festival promotes the city’s creativity and is one big celebration of design. We sit within the designated 'Shoreditch Design Triangle' – one of the many 'Design Districts' set up all over London where there are distinct concentrations of design activity and events that are easily accessible by foot. So to show our support and spread the word about a great cultural event we thought using our Hanbury Street window space to promote a local designer would be fantastic.

The result is Art Director Anna Burns’ first textile collection ‘Occhio Di Marmo’.

Anna Burns Object is an interiors brand specialising in textiles and home accessories.

ABO’s first collection is inspired by the style, twists and turns of Gialli – a set of cult Italian movie thrillers made in the 60’s and 70’s; director Dario Argento was best known for this genre. Argento created twisted nightmarish worlds set in large scale psychedelic Escher-like environments. The sets play on the richness of art deco styling but infuse it with a bold modern colour palette. These prints have taken the strong geometric form of the movie sets and injected them with layers of jewel-coloured textures from mineral, matter and human hair.

The Hanbury Street window installation plays with these off-killer tensions in a Escher-like purgatory, the perfect environment to house Anna's collection.

Through the window you’re looking at the ceiling of the room and all of the walls are covered in doors. In front of the window, on the pavement, is a huge splurge of Anna’s print and stepping on this opens and closes the doors. One door open will produce a small resonating sound, or open all the doors and you can create a cacophony of noise.

Three gold, three silver and three bronze at the Clio awards

Honda ‘The Other Side’ has won gold awards in two categories  (Branded Entertainment and Digital) at the 2015 Clio Awards. It has also won Gold in the Digital Technique / Sound Design category and Silver in the Film Technique / Sound Design Category too. Finish ‘Dishes’ won Bronze for ‘Commercials between 30 and 60 seconds’. Lurpak ‘Freestyle’ won Silver for Direction and two Bronze awards for Editing and Original Music. Our Honda ‘Feeling’ spot also picked up Silver in the Film Technique category for Sound Design.

Our Clio haul

Honda's The Other Side picked up even more gold last night. This time for Branded Entertainment, Digital and Digital Technique / Sound Design at the 2015 Clio Awards in New York. Plus a silver for Film Technique / Sounds Design. Not bad at all. 
 
Enough? No. There was more. A silver and two bronze for our 'Freestyle' campaign for Lurpak; a silver for Honda's 'Feeling' for Film Technique for Sound Design; a bronze for Finish's 'Dishes' in the 30-60 second commercials category; Nice. 
 
Kudos to all our lovely people who worked so hard on these campaigns – and a big congratulations to our clients and production partners. Come on, the awards look like Oscars, indulge us in a little acceptance speech, won't you…?
 
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