In Campaign's Private View this week, Trevor Beattie from BMB and Andy Jex from Saatchi & Saatchi gave our Honda Civic 'Feeling' ad two rather nice reviews. Thanks!
Honda 'The Other Side' was also included in Campaign's 'President's Picks' feature, where D&AD president Mark Bonner dissected the best and most innovative work from this year's awards.
Have a read:
Neil Christie, Managing Director at Wieden + Kennedy London, talks to Creativepool about management, advertising, pitching to new clients and how to apply for jobs.
(For the purposes of the format – interview in a black cab – we pretended that we were on our way to some high-powered meeting. But in fact, I had a morning in the office that day, so the cab just picked me up from W+K, drove around Shoreditch for a bit, and then dropped me off back at W+K.)
Our Arla Skyr ad focuses on a boy, fuelled by Skyr yogurt, delivering messages all over all his Icelandic town. This week's issue of Campaign delivered us some rather nice messages in the form of Private View comments on the ad from Russell Ramsey, ECD at J Walter Thompson and Sean Chambers, ECD at Jam.
Last Thursday saw the beginning of the next semester in our agency education programme, W+KED.
From now until the end of July, we will be using the W+KED programme to explore the question: will technology save us?
As we are all aware, we live in an age of extraordinary change, in which the futures opening up before us are uncertain and potentially volatile. We hope to explore how creativity coupled with new technologies could help us to engage in the transformation of society for the better, and explore what might happen if the opposite happens.
The world and everything in it is constantly being radically remodelled by technology. There are those who are threatened by this apparent sub-summation of humanity by technology. Globally, we are running out of resources, which raises questions as to the role design plays in our future, and we are closer together – yet further apart – than we have ever been as a global community.
We are inviting important thinkers to W+K to help us understand what is happening and hopefully to push the debate further.
To kick start this, we had the amazing Ben Hammersley come and speak to us last week to try and tackle the question of ‘will technology save us?’. Ben is an Applied Futurist, who broadcasts, writes and lectures internationally to explain the effects of the post-digital post-internet age on people, corporations, governments and international organisations, and is the author of many books and articles on modern technology.
The talk was exciting and terrifying in equal measure, and at one point we were all questioning when a bee actually stops being a bee… if its brain has been cloned and is being used to fly a drone, it thinks it’s a bee after all, right? Amazing (and scary) stuff.
We were all devastated to learn of the recent earthquakes in Nepal, but we're pleased to hear that a few members of our Portland family have come up with a fantastic way to put their creativity to use and help people donate to relief efforts.
You can do your part to support by purchasing some beautifully designed posters from a dedicated site. All proceeds will go to Mercy Corps (although the posters were developed independently of the organisation).
Take a look at the beautiful posters designed by nick Ostini and Raina Jungat at W+K Goodness and support the relief fund if you can. It's a really lovely way of donating and receiving a token of appreciation, and the great news for all of us abroad is that the posters can be shipped internationally.
WWF and W+K London launch the first emoji-based fundraising campaign to help support the organisation’s work to protect precious species and their habitats, ahead of Endangered Species Day on Friday 15 May.
The idea for the global #EndangeredEmoji campaign, which is run entirely through Twitter, was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. WWF is seeking to translate the popularity of these characters into donations. Emoji have been used over 202 million times on Twitter since they were integrated into the platform in April 2014 and the number is increasing daily.
Here’s how it works:
- @WWF tweet an image showing all 17 Endangered Emoji. To take part in the campaign, all twitter users need to do is retweet the image.
- For every Endangered Emoji the user then tweets, WWF will add the local currency equivalent of €0.10 to a voluntary monthly donation.
- At the end of each month, users will receive a summary of their Endangered Emoji use, and can then choose how much to donate.
Adrian Cockle, Digital Innovation Manager at WWF International said: “When it comes to fundraising, giving people a simple way to donate is key. By using one of the world’s biggest social platforms to highlight endangered species, we’re hoping to raise vital funds for their conservation as well as raising awareness globally.”
The emoji alphabet contains the following characters representing endangered species:
Antiguan Racer snake
Western gray whale
African wild dog
Lemur leaf frog
This campaign launched a month after WWF Global Ambassador Andy Murray used emoji to celebrate his wedding to Kim Sears, receiving more than 14,000 retweets.
Influential digital supporters will publicize the campaign by retweeting the original image to their followers, including Xavier Di Petta, creator of @EarthPix and @HistoryInPics. He comments, “Emoji is the first global language and I love that people all over the world can get involved in protecting our planet and the animals we share it with.”
The campaign was developed with technical partner Cohaesus.
A few months ago, W+K creatives and animal lovers Jason and Joris had an idea for using social media to help save endangered species. So we put together a crack team of W+Kers and picked up the phone for a chat with WWF, an organisation we've always admired for its incredible conservation work.
Thankfully, WWF loved it and even agreed to change the organisation's iconic panda logo to a panda emoji. Fast forward to today and we're proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus.
Launching just ahead of Endangered Species Day this Friday, #EndangeredEmoji is an emoji-based Twitter fundraising campaign designed help support WWF’s work to protect precious species and their habitats.
The idea was sparked by the discovery that 17 characters in the emoji alphabet we use each and every day represent endangered species. Emoji have been used over 202 million times since they were integrated into Twitter in April 2014, and the number is increasing daily; we wanted to translate their ever-growing popularity into vital funds for WWF.
- WWF tweets an image showing all 17 Endangered Emoji (see it here). To take part in the campaign, all twitter users need to do is retweet the image.
- For every Endangered Emoji the user then tweets, WWF will track this and add the local currency equivalent of £0.10 to a voluntary monthly donation
- At the end of each month, users will receive a summary of their Endangered Emoji use, and can then choose how much they wish to donate.
Want to get involved and help support the campaign? Retweet this image from @WWF to sign up, then Tweet away using these 17 emoji: