Design department guinea pig to candy mechanic

Earlier in the year we started our Design Placement scheme, and welcomed Sam Part as our very first willing guinea pig. Sam writes:
I recently spent three months as a design placement at W+K London, and I enjoyed every minute. I was given the opportunity to work on a self-initiated agency project about failure, as well as the 'InstaNapzzz' window installation during my time there. It's a fantastic agency full of very talented and welcoming people.
I learned a lot, but here are the top five things I came away with:
1. Asking questions is a good way to learn. Just make sure they are good ones.
2. Being confident in your ideas can pay off. I found that visualising the crazy ideas floating around my head helped others understand what I was thinking.
3. Crossing into different disciplines is surprisingly rewarding. I never had a way with words, but I had fun trying out copywriting, much to the amusement of my peers.
4. Talking about things I was doing outside of work helped shake up my thought process. It was refreshing, and I think it helped others understand the way I think.
5. I came across lots of amazing people with varying backgrounds at W+K. I learnt very quickly that anything is possible. You just have to talk  and listen to the right people to help you make it happen.
After finishing my spell at W+K, I launched a dream project of mine in Selfridges in London, called ‘Candy Mechanics.' It's something I've been working on for some time and combines 3D scanning technology with good old fashioned sugar. For six weeks, my partner-in-crime Benjamin Redford and I will be making custom 3D-printed candy. Pop in and see us on the lower ground floor in the Ultra Lounge until the 7th of June, to have your own head replicated in lollipop format. 
Thanks, W+K.
You can also see same examples of Sam's lollipops in the L Gallery here in our office, featuring a few familiar faces from the W+K London family.
Including these glorious candy versions of CDs Sanam and Anders:

feeling good

In Campaign's Private View this week, Trevor Beattie from BMB and Andy Jex from Saatchi & Saatchi gave our Honda Civic 'Feeling' ad two rather nice reviews. Thanks!


Private view



Honda 'The Other Side' was also included in Campaign's 'President's Picks' feature, where D&AD president Mark Bonner dissected the best and most innovative work from this year's awards. 

Have a read:

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Pencil case

Some of us are looking forward to a nice rest this weekend after a big evening at the D&AD awards in Battersea last night.
Honda 'The Other Side,' Chambord 'Because No Reason,' Lurpak 'Cook's Range,' and Three 'Holiday Spam' were all honoured with D&AD's coveted pencils.
'The Other Side' received an assortment of pencil-shaped goodies, including a yellow pencil for Branded Film Content & Entertainment – Online as well as two graphite pencils for Digital Marketing and Integrated & Innovative media. 
Honda 'Keep Up' won two wood pencils for Film Advertising and for Writing for Advertising.
Chambord 'Because No Reason' won a graphite for Writing for Design and a wood pencil for Animation and Illustration for Website and Digital Design.
Lurpak 'Cook's Range' won a yellow pencil for Direction for film advertising and a couple of graphites for Film Advertising – TV Commercials and Cinema Commercials.
And Three 'Holiday Spam' picked up a wood pencil for Integrated & Innovative Media.
We had a great evening and are rather chuffed with our new oversized stationery… despite a few sore heads today.
See the full list of winners here. Well done everyone! 

Last Friday’s Be More Cheryl Stroll-a-thon

The whole agency set off in bright t-shirts last Friday for our annual walk in memory of the lovely Cheryl Rogers. One of our GADs and long serving W+Ker, Cheryl played a huge part in agency culture and we miss her terribly since she passed away from cancer in January last year.
Every year we take a Friday afternoon to get out of the agency, get to know each other a bit better, drink some pints and take a stroll round the east end where Cheryl lived. Something she would have loved doing. We were touched to be joined this year by Cheryl's dad, step-mum and some family friends; some of whom made the journey all the way from New Zealand to be with us. The sun shone, we got a bit drunk, we had fun. It felt like Cheryl was smiling with us every step of the way.
It was the second time we've walked for Cheryl and once again we did it to raise some funds for St Joseph's hospice. They are a truly special organisation who took brilliant care of Cheryl in her final days. Every year they help look after over 1,500 patients as well as offering much needed support to family, friends and the wider community surrounding the hospice. The work they do there is humbling and we're so pleased to be able to do something practical to help build awareness of it and generate donations to help fund it.
Please do give generously….
Big thanks to everyone who walked, everyone who has donated and the Approach, Crate Brewery, The Peoples Tavern, Royal Inn on the the Park, the Pub on the Park and of course the Golden Heart who looked after us brilliantly and were kind enough to act as collection points; letting us put posters up and collection tins on the bars. It was a brilliant day Being More Cheryl.

Creativepool interviews Neil Christie in a cab

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Neil Christie, Managing Director at Wieden + Kennedy London, talks to Creativepool about management, advertising, pitching to new clients and how to apply for jobs. 

(For the purposes of the format – interview in a black cab – we pretended that we were on our way to some high-powered meeting. But in fact, I had a morning in the office that day, so the cab just picked me up from W+K, drove around Shoreditch for a bit, and then dropped me off back at W+K.)

Deeper thinking

Last Thursday saw the beginning of the next semester in our agency education programme, W+KED.

From now until the end of July, we will be using the W+KED programme to explore the question: will technology save us?

As we are all aware, we live in an age of extraordinary change, in which the futures opening up before us are uncertain and potentially volatile. We hope to explore how creativity coupled with new technologies could help us to engage in the transformation of society for the better, and explore what might happen if the opposite happens.

The world and everything in it is constantly being radically remodelled by technology. There are those who are threatened by this apparent sub-summation of humanity by technology. Globally, we are running out of resources, which raises questions as to the role design plays in our future, and we are closer together – yet further apart – than we have ever been as a global community.

Ben Hammersley-1

We are inviting important thinkers to W+K to help us understand what is happening and hopefully to push the debate further.

To kick start this, we had the amazing Ben Hammersley come and speak to us last week to try and tackle the question of ‘will technology save us?’. Ben is an Applied Futurist, who broadcasts, writes and lectures internationally to explain the effects of the post-digital post-internet age on people, corporations, governments and international organisations, and is the author of many books and articles on modern technology.

The talk was exciting and terrifying in equal measure, and at one point we were all questioning when a bee actually stops being a bee… if its brain has been cloned and is being used to fly a drone, it thinks it’s a bee after all, right? Amazing (and scary) stuff.

Posters for a good cause

We were all devastated to learn of the recent earthquakes in Nepal, but we're pleased to hear that a few members of our Portland family have come up with a fantastic way to put their creativity to use and help people donate to relief efforts.

You can do your part to support by purchasing some beautifully designed posters from a dedicated site. All proceeds will go to Mercy Corps (although the posters were developed independently of the organisation).


Take a look at the beautiful posters designed by nick Ostini and Raina Jungat at W+K Goodness and support the relief fund if you can. It's a really lovely way of donating and receiving a token of appreciation, and the great news for all of us abroad is that the posters can be shipped internationally.


WWF and W+K’s #EndangeredEmoji Turns Tweets to Donations

WWF and W+K London launch the first emoji-based fundraising campaign to help support the organisation’s work to protect precious species and their habitats, ahead of Endangered Species Day on Friday 15 May.

The idea for the global #EndangeredEmoji campaign, which is run entirely through Twitter, was sparked by the discovery that 17 characters in the emoji alphabet represent endangered species. WWF is seeking to translate the popularity of these characters into donations. Emoji have been used over 202 million times on Twitter since they were integrated into the platform in April 2014 and the number is increasing daily.

#EndangeredEmoji will be run through the official @WWF Twitter account and at

Here’s how it works:

  • @WWF tweet an image showing all 17 Endangered Emoji. To take part in the campaign, all twitter users need to do is retweet the image.
  • For every Endangered Emoji the user then tweets, WWF will add the local currency equivalent of €0.10 to a voluntary monthly donation.
  • At the end of each month, users will receive a summary of their Endangered Emoji use, and can then choose how much to donate.

Adrian Cockle, Digital Innovation Manager at WWF International said: “When it comes to fundraising, giving people a simple way to donate is key. By using one of the world’s biggest social platforms to highlight endangered species, we’re hoping to raise vital funds for their conservation as well as raising awareness globally.”

The emoji alphabet contains the following characters representing endangered species:

Spider monkey
Giant panda
Asian elephant
Galapagos penguin
Antiguan Racer snake
Bactrian camel
Sumatran tiger
Green turtle
Amur leopard
Siamese crocodile
Bluefin tuna
Blue whale
Western gray whale
African wild dog
Lemur leaf frog
Maui’s dolphin
This campaign launched a month after WWF Global Ambassador Andy Murray used emoji to celebrate his wedding to Kim Sears, receiving more than 14,000 retweets.

Influential digital supporters will publicize the campaign by retweeting the original image to their followers, including Xavier Di Petta, creator of @EarthPix and @HistoryInPics. He comments, “Emoji is the first global language and I love that people all over the world can get involved in protecting our planet and the animals we share it with.”

The campaign was developed with technical partner Cohaesus.

Turn #EndangeredEmoji tweets into donations with WWF


A few months ago, W+K creatives and animal lovers Jason and Joris had an idea for using social media to help save endangered species. So we put together a crack team of W+Kers and picked up the phone for a chat with WWF, an organisation we've always admired for its incredible conservation work.

Thankfully, WWF loved it and even agreed to change the organisation's iconic panda logo to a panda emoji. Fast forward to today and we're proud to announce the launch of our global social campaign with WWF and Twitter, created with technical partner Cohaesus.

Launching just ahead of Endangered Species Day this Friday, #EndangeredEmoji is an emoji-based Twitter fundraising campaign designed help support WWF’s work to protect precious species and their habitats.

The idea was sparked by the discovery that 17 characters in the emoji alphabet we use each and every day represent endangered species. Emoji have been used over 202 million times since they were integrated into Twitter in April 2014, and the number is increasing daily; we wanted to translate their ever-growing popularity into vital funds for WWF. 

#EndangeredEmoji is being run through the official @WWF Twitter account and at Here's how it works:

  • WWF tweets an image showing all 17 Endangered Emoji (see it here). To take part in the campaign, all twitter users need to do is retweet the image.

Screen Shot 2015-05-12 at 11.10.06

  • For every Endangered Emoji the user then tweets, WWF will track this and add the local currency equivalent of £0.10 to a voluntary monthly donation
  • At the end of each month, users will receive a summary of their Endangered Emoji use, and can then choose how much they wish to donate. 


Want to get involved and help support the campaign? Retweet this image from @WWF to sign up, then Tweet away using these 17 emoji: