Ethical Creative Agency Nice and Serious Debuts a New Brand Identity, created with W+K London

Working together with Wieden+Kennedy, ethical creative agency Nice and Serious has launched a new brand identity. Designed to be an adaptable and sustainable identity that can react in response to new developments in the field and work across all brand communications, the rebrand reflects the company’s nice and serious values: creating beautiful things to solve serious issues.

The new brand system, which encompasses a new logo and identity concept, will be applied across the company’s website, social media channels, end frames, signage and stationery, and carried through to the brand’s tone of voice.

The new brand identity system creates a simple and flexible visual connection between Nice and Serious’ values and each project’s narrative. This identity represents the nice and the serious, and the relationship between the two. Whilst the typography stays constant, the central area, where the two elements overlap, is an ever-changing window, a live area allowing Nice and Serious to visually showcase what the company is all about. It’s a space to tell a story through illustration, showcase a piece of work, or educate people in the form of a beautiful infographic.

In a continuing collaboration with Wieden+Kennedy, Nice and Serious’ rebrand will extend to the physical space as well, with the two companies collaborating on the design of the company’s offices.

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