A merry Christmas to all our readers


So, farewell then, 2014. It was fun while it lasted, mostly.

Not a bad year for us at W+K London. Campaign mag again rated our performance as ‘excellent’ in their school report.  In Campaign's 2014 'top 100' league table of agencies by billings we rose seven places from number 20 in the UK to number 13, with a reported rise of 25%. According to Campaign this made us the fastest growing agency in the UK top 20 last year.


And we were ranked ‘agency of the year’ in The Drum’s Census 2014, which evaluates client satisfaction, peer recommendation, creative performance and financial performance.

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We did some strong work this year, in particular on Honda Type R, Three ‘Sing It Kitty’ and ‘Holiday Spam’.


Cravendale ‘Barry the Biscuit’, Nike CR7, Lurpak ‘Cook’s Range’, Stride ‘Mad Intense’, Chambord ‘Because No Reason’, Arla ‘Let In The Goodness’ and more.


We picked up a number of awards, including: Cannes Effectiveness Lion for Lurpak Weave Your Magic, Cannes Lions: three gold (Lurpak Cook’s Range), two silver and a bronze lion (Honda Hands), seven British Arrows (two gold, two silver for Honda Hands, two siver for Three The Pony, one silver for Lurpak WYM), FAB Awards grand prix and gold (TV) for Lurpak Cook’s Range and at Creative Circle we won two golds for Honda Hands and the President’s Award for ECDs Tony Davidson and KIm Papworth.

We had a successful year on new business, winning UKTV, Finish, Trident, Trebor and Tyrrells crisps, plus a couple more we should be able to announce early in the new year. In fact, we had a 100% conversion rate on pitches in 2014.

We hired 51 new people and there were a number of key appointments and moves: Iain Tait (re)joined us as ECD, from his previous position at Google Labs in New York (Kim Papworth stepped aside fro  the ECD role but continues as Creative Partner) Helen Foulder was promoted to Deputy MD, Andy Kay was promoted to Head of Account Handling, Paul Colman became Chief Strategy Officer and Beth Bentley was promoted to Head of Planning.

We launched a number of internal intiiatives and external partnerships, including:

– The ‘Forever Curious’ creative spark workshops and exhibition with Millfields and Newport Primary Schools

– The ‘Handy Little Thing’ skill swap scheme

– The launch of tech project ‘In Your Hands’ at WIRED Next Generation

– The International Exchange: Ben Shaffery is going to Malawi to help develop sustainable farming

– And we launched the Spore Fund to help get students’ personal projects off the ground. These included a tea brand, a short film,  a music video and a saucy Snapchat lookbook for independent lingerie brand ‘Miss Crofton’.

And we expanded to new space in round the corner in Wilkes Street and continued planning for a new building in 2015 as the agency continues to grow.

And finally, a nice piece in Forbes magazine the other day in a feature on ‘most influential agencies of 2014'. Here's what they said:

Wieden+Kennedy, arguably the most consistently inspired agency of the last 35 years, continues to do high-profile work for the likes of Nike, Procter & Gamble’s Old Spice, Chrysler and Coca-Cola. W+K’s unambiguous commitment to the mantra of creativity results in standout work. With only eight international offices, W+K introduced the concept of a “mini network”, and effectively competes with traditional ad networks that have hundreds of offices.

Signing off for now until 2015. A merry Christmas and a happy new year to all our people, clients, friends, families and followers. Have a good one.

New Starters

Although the year is coming to an end, we're still welcoming some lovely newbies into our W+K family.

Victoria Smith

A big hello to Victoria Smith. She's joined us a Creative Producer. She has some ace fun facts: she once had a make up brush thrown at her by Naomi Campbell and has partied with Beyonce and Jay-Z without even realising it!


This is Flore Segal. She arrives by way of Unilever's brand strategy team and the Miami ad school. Things to know about her: she's French, speaks five languages and has an impressive array of creative-crafty skills… sculpting bronze statues, sewing, upholstering and antiquing furniture. Welcome!

We've also had a couple of freelancers take the plunge and go permanent in the last week. Hurrah.


Miles has taken the aforementioned leap having freelanced here on and off for the past seven years. Yes, seven years! He's now a welcome addition to the Design department. 

Indy Basra

Finally, Indy Basra. Another new permanent member of studio after a little freelance stint. He's previously worked at TBWA and Saatchi & Saatchi. A fun fact: he is a big Arnold Schwarznegger fan and does a mean Arnie impression.

Campaign’s Top 10 of 2014

Who doesn't love a list? A little light reading in the form of Campaign's Top 10 of 2014 isn't a bad way to end a big week. Here's what we found along the way:

Honda's The Other Side was named 2nd in Campaign's top 10 digital innovations.

Campaign Annual 2014 Honda Cropped

Three's Sing It Kitty was ranked #8 in the top 10 TV and cinema ads.

Campaign Annual 2014 Three

Our wonderful people were recognised within their respective departments. MD Neil came 6th in 'Top 10 Suits', ECD Tony 5th in 'Creatives', and our Head of Planning, Beth was 10th in 'Planning'.

And then there's this: the obligatory lookalike list, where Neil is compared to Marcus Waering. We're yet to witness Neil's culinary skills, but we'll admit we can see a certain similarity between beards.

Campaign Annual 2014 Lookalikes

CalendarMe ‘Best App to Sort Christmas’

It's fair to say that the lead-up to the festive season is pretty hectic. Travel, logictics, presents, the turkey…the list goes on. So many things to organise, so little time. So when The Telegraph ran a piece on the apps that will 'save your Christmas', we were chuffed to see that our CalendarMe app for Three was one of them.

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Still stuck for a gift for that friend who has it all? Now you know where to go.


turning last year’s trees into this year’s Christmas cards

There’s nothing sadder than abandoned Christmas trees, left out on the streets after the season’s festivities are finished.

That’s why, as the last festive season was winding to a close back in January, W+K creatives Jason and Joris decided to do something about it and salvage the poor little fellas, whilst getting a head start on this year's Christmas cards. 

Card Front

As soon as we were back in the office after our Christmas break, we put on our gloves and set about collecting abandoned trees from our neighbourhood, before chipping the wood outside our office. We then turned the wood chips into paper at the world's oldest mechanised paper mill, Frogmore Paper Mill, and screen printed a simple but eye-catching recyling-inspired tree design on the front. Finally, we added a classic decorative tree topper, a shiny golden star, to turn last year’s abandoned Christmas trees into this year’s Christmas cards.

Card Back

For two weeks this December, we're turning our office into a shop selling the cards, and there is also a limited amount available to buy online at wklondon.com/ChristmasCards. All proceeds from card sales will be donated to Trees For Cities. Each A6 card comes with its own recycled transparent envelope.

We also made a film to document the process of collecting the trees, chipping them and turning them into paper.



This year’s Christmas cards made from last year’s Christmas trees

Wieden+Kennedy creatives, Jason Scott and Joris Philippart, thought that there’s nothing sadder than abandoned Christmas trees; left out on the streets after the season’s festivities are finished.

That’s why, in January 2014, they collected abandoned trees from the local area and chipped the wood outside of Wieden+Kennedy’s Hanbury Street office. They then turned the wood chips into paper at Frogmore Paper Mill and screen printed a simple but eye-catching design on the front.

Finally, they added a classic decorative tree topper, a golden star, to turn last year’s abandoned Christmas trees into this year’s Christmas cards.

For two weeks in December, the agency is turning their office into a shop selling the cards. There’s also a limited amount available at wklondon.com/ChristmasCards. All proceeds from card sales will be donated to TreesForCities.org.

two new, two new-ish creative faces

We've made some room at the W+K family table just in time for Christmas and welcomed four brilliant new creative brains to the agency. 


First up, we have Swinglish (half Swedish, half English) creative team Henrik and James. They join us after a few years at Anomaly and stints at R/GA and Grey. 

They've made lots of great work over the past few years and won a bunch of awards. Much of their work can be seen on their provocatively (if questionably) titled site www.welcometopessimism.com, along with some of their side projects. Despite the name of their site, we're pleased to say that they're not actually cynics, they're actually rather positive blokes and an exciting addition to our creative department.

The've also had a couple of brushes with fame, or at least with notoriety – Henrik was once asked to take part in Sweden's "adult" version of Big Brother, and James was taunted by a famous retired French footballer cruising for a brusing. You'll be pleased to hear they both took the high road. 


Next up we have Will and Adam. Adam used to be involved in some sort of hedge fund business and can only see in 2D, and Will was a marine biologist. Good thing for us they decided to have a go at advertising, then.

They came to us as a placement team a couple of months ago, but after absolutely smashing it on client briefs and masterminding our Conker King window (much to the delight of passersby and procrastinating W+Kers alike), we decided to offer them a permanent place at W+K. And they accepted. Hooray! 

Steve Vranakis on The Other Side of Honda

We like to keep a close eye on D&AD's series I Wish I'd Done That. So it made us really happy to see that Steve Vranakis, ECD at Google Creative Lab, says he wish he'd made The Other Side for Honda.

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The things he says about our work are really nice, too. For example: 'The agency should be commended for pushing their creativity to new places and embracing technology in a whole new way. And the client applauded for their bravery and belief in their agency. This stuff is difficult.'

Check out the full interview here.

An addition to the Human Resources family

Roseanne Martin

Human Solutions welcome a lovely new member to the team. With the sad departure of our amazing Leanne De Frond, comes the wonderful arrival of Roseanne Martin. Roseanne joins us to take on all things Learning and Development​. She has been living in Australia for the past 2 years, before venturing back home to the UK.  Fun fact about Roseanne; her second cousin is Paul from S Club 7. Amazing. 

Wieden+Kennedy London Appointed Global Creative Agency for Tyrrells

Wieden+Kennedy London has been appointed as new creative agency for English crisp and snack maker Tyrrells, without a competitive pitch. The agency will lead creative communications starting immediately. The decision to appoint a new creative agency comes after the appointment of new marketing director, Jocelyn McNulty.

The company is famous for its hand-cooked English crisps, which are made in small batches on their Herefordshire farm using skin-on local potatoes and all-natural ingredients.  Since its founding in 2002, Tyrrells has expanded its range to include popcorn, tortilla chips and nibbles. Tyrrells’ award-winning crisps are sold internationally in 10 key markets.

Jocelyn McNulty, Tyrrells Marketing Director, says: “Wieden + Kennedy is a creative agency at the very top of its game and joins our other specialist agencies: Big Fish who leads our Pack Design and Spider who handle our PR giving us a premier division marketing support team. Wieden + Kennedy really seem to understand the Tyrrells brand – especially when they were knee deep in mud on our Herefordshire potato farm! We are delighted to be working with them.”

Neil Christie, Managing Director of Wieden+Kennedy London, comments “I love Tyrrells. Especially the sweet chilli and red pepper flavour. This win means I can now eat loads of them and call it work.”