The Drum named us Agency of the Year

In their words:

"Wieden+Kennedy has described being named as Agency of the Year in The Drum's Advertising Census 2014 as “an honour” after it was found to be the top performing business across all of the publication’s polls.

The independent advertising agency was discovered to be the most consistent performer following the release of the Advertising Census, which ranks agencies for financial performance, client satisfaction, peer recommendation and creative performance."

To top off the news, MD Neil Christie was ranked #18 on The Drum’s Adverati list, and ECD Tony Davidson #51. 

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New Civic Type R Film Brings to Life Honda’s ‘Other Side’

Honda is renowned for its reputation of engineering excellence, technology and reliability. But with our new campaign, launching today on YouTube, we want to bring to life Honda's other side, the side born from a racing heritage and thirst for innovation. 
 
The all-new Civic Type R, the wild child alter-ego of the Civic hatchback, is a perfect embodiment of this other side. Launching next year, it promises to be the most extreme and high-performing model to wear the famous ‘Red H’ badge. 
 
We built the campaign around a dual-sided 3-minute film: two parallel high-adrenaline tales, seamlessly mirroring each other. In the daytime, a father picks his daughter up from school in his white Civic and drives her to a surprise party. Night-time reveals the father’s other side – an undercover cop delivering a crew of art thieves to a police sting, in a head-turning red Type R.

 

We wanted people to feel Honda's other side as well as see it, so we dreamt up a technique that brings together both narratives through a simple interaction. With a press of the ‘R’ key, the viewer is given the power to drive the film, toggling between two parallel stories. It's a dramatic, heart-racing rush, a big gear shift between stories echoing the high octane rush of pressing the new Type R’s ‘R’ button to activate ‘Race Mode'. 

The Other Side, starring 'A Prophet' actor Jean-Phillipe Ricci, was shot by acclaimed director Daniel Wolfe, the creative force behind award-winning commercials, music videos and the recent Cannes Film Festival highlight ‘Catch Me Daddy’. Music was scored by Bobby Krlic of The Haxan Cloak, and the interactive experience was developed with Stinkdigital.

WK Honda The Other Side Print Artwork

We collaborated with Protein to kick off the campaign with an influencer and press launch event at their gallery space last night. Guests viewed the film in personal interactive cinema booths and got up close and personal with the Type R Concept car.
 
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Fancy a spin in the director's chair? Experience the full interactive film here: hondatheotherside.com.

NEW CIVIC TYPE R FILM BRINGS TO LIFE HONDA’S ‘OTHER SIDE’

A new interactive online film from Honda launches on 30th October, bringing to life the brand’s ‘other side’ ahead of the hotly-anticipated launch of the new Civic Type R in 2015.

Honda is renowned for its reputation of engineering excellence, technology and reliability. But it’s the brand’s other side, born from a racing heritage and thirst for innovation, which this campaign heroes.

During 2015 Honda will launch the all-new Civic Type R – promising to be the most extreme and high-performing model to wear the famous ‘Red H’ badge – perfectly embodying this other side of the marque. As the film asserts, Type R is the wild child alter-ego of the Civic hatchback that customers know and trust.

The Other Side aims to bring to life these two sides of Honda by putting fans at the heart of a high-adrenaline dual narrative. The story unfolds in two parallel tales, one set during the day and the other at night. The daytime story sees a father picking his daughter up from school in his white Civic and driving her to a surprise party.

By contrast the night-time narrative shows the father’s other side – an undercover cop driving a crew of art thieves to a police sting, in a head-turning red Type R. While very different in tone, the two stories mirror each other perfectly in their composition.

The Other Side opens with the Civic in the daytime, with titles prompting interaction as they roll. From here the viewer can switch between the Civic and the Type R narrative, simply by pressing the ‘R’ button on their keyboard. The effect is dramatic and heart-racing, a big enjoyable gear shift between stories echoing the sensation of pressing the new Type R’s ‘R’ button to activate ‘Race Mode’.

A press of the ‘R’ key puts the director’s cut into the viewers’ hands, allowing them to switch in real time between two mirrored story lines. Through sound design and seamlessly matched scenes, you can’t help but feel the power of Honda’s other side.

The Other Side launches on YouTube on October 30th, kicking off a pan-European campaign set to continue through 2015. See the interactive experience here: hondatheotherside.com. View the trailer here: http://youtu.be/7ov6Zq_bp6c.

Martin Moll, Honda Motor Europe’s Head of Marketing, says, “This campaign marks a very significant time for our brand. The Civic Type R is one of four new car launches for Honda in 2015 and provides a powerful halo-effect for the marque. Just as our products are renowned for being innovative, our communications style will amplify this. By way of example, we are not aware of anyone else creating interactive user content in the same dramatic way, which should give it a very strong appeal.” 

Honda UK spearheaded the campaign, investing in large-scale media support across TV, digital and social channels throughout November. The campaign kicked off with a launch event for journalists and influencers, allowing them to discover Honda’s other side for themselves in personal interactive cinema booths and get up close and personal with the Type R Concept car.

The Other Side was shot by acclaimed director Daniel Wolfe, the creative force behind award-winning commercials, music videos and the recent Cannes Film Festival highlight ‘Catch Me Daddy’. Music was scored by Bobby Krlic of The Haxan Cloak, and the interactive experience was developed with the expertise of production agency Stinkdigital Scott Dungate, Creative Director at Wieden+Kennedy London, says, “The beauty of this idea is in the simplicity of the interaction. The simple act of pressing ‘R’ empowers the viewer to drive the film, toggling between the two stories. It’s very satisfying and addictive jumping from the Civic day world to the high octane night world of the Type R. It’s like going into race mode, and putting your foot down. You get a sense of power and excitement. Through this we hope people will feel Honda’s other side as well as see it.”

Daniel Wolfe, Director at Somesuch says: “I love this idea, the raw simplicity of just one button. Type R. The user creates the cuts. Jumps between worlds. It was a joy to work on: create two dual narratives that weave in and out. Get to work with Jean-Philippe Ricci, Slimane Dazi and Mourad Frarema. Shoot on 35mm with Robbie Ryan. Create the two sides of the Honda world, and bring them into collision. Honda has a heritage of great advertising, and it was a pleasure to work with the W+K team on this project.”

ARLA REMINDS SWEDEN OF THE IMPORTANCE OF BREAKFAST IN NEW CAMPAIGN WITH W+K LONDON

All around the world, busy lifestyles and action packed schedules are resulting in people making less and less time for breakfast. Dairy co-operative Arla Foods wants to turn this trend on its head in one of its core markets with a playful new campaign reminding people to make time for breakfast.

Established in Sweden over a century ago, Arla’s range of dairy products has long been synonymous with good breakfast. The nation has a well-established reputation for a healthy lifestyle, but here the most important meal of the day is in decline.

Tid för Frukost, the next chapter in Arla's Let in the Goodness campaign, launched in Sweden on 26th October, the day when the country sets its clocks back an hour. Since the entire nation gains an hour in its day, Arla and Wieden+Kennedy asked, why not use this extra hour for breakfast?

From 13th to 26th October, two spots (Miss Clock and Backwards Talker) aired on TV, featuring all non-actors and interesting personalities bringing message to life. Stylised visuals echo a beloved piece of Swedish popular culture, the government public service announcement (‘anslagstavlan’), accompanied by a vintage jingle.

The subsequent part of the campaign rolls out after the clocks have been turned back, continuing to remind people to make time for breakfast, with with four films running on TV and VOD for a month from 26th October. This part of the campaign also uses non-actors to champion the power of a healthy breakfast to set people up for the day.

The TV campaign is supported by social activity, which includes short “alarm” films appearing on Facebook feeds between 7-9am each morning, reminding them to have breakfast with a variety of alerts including roosters, clocks and singing kettles.

Arla’s new campaign reminds Sweden of the importance of breakfast

All around the world, our busy lifestyles and action packed schedules are resulting in people making less and less time for breakfast. Arla Foods wants to turn this trend on its head in one of its core markets with a playful new campaign reminding people to make time for breakfast.

Tid för Frukost, the next chapter in Arla's Let in the Goodness campaign, launched in Sweden on 26th October, the day when the country sets its clocks back an hour. Since the entire nation gains an hour in its day, Arla asked, why not use this extra hour for breakfast?

From 13th to 26th October, two spots (Miss Clock and Backwards Talker) aired on TV, featuring non-actors and interesting personalities bringing the message to life. Stylised visuals echo a beloved piece of Swedish popular culture, the government public service announcement (‘anslagstavlan’), accompanied by a vintage jingle.

The rest of the campaign is rolling out over the next month, with TV and VOD using non-actors to champion the power of a healthy breakfast to set people up for the day. A philosopher explains how it doesn’t make rational sense to skip breakfast, a young marine biologist compares the sound of hunger to that of whales, a relationship expert explains that making time for breakfast means making time for love and finally, a Swedish strongwoman champions the power of a healthy breakfast to set people up for the day. 

In the meantime, Arla's Facebook page helps breakfast lovers get their fix – and reluctant breakfast eaters to embrace the meal – with short “alarm” films appear on feeds between 7-9am each morning, reminding Swedes to have breakfast with a variety of alerts, clocks and singing kettles, and these guys:

Keep an eye out for more early morning inspiration on Arla's campaign microsite. Smaklig måltid!

Utter trash or pure gold? Guess what’s #UnderTheTarp with Storage Hunters

As they say, one man's trash is another man's treasure. Sometimes, it can be hard to tell the difference. Especially difficult when the item in question is hidden under a tarp. 

This conundrum is something fans of US hit show Storage Hunters are all too familiar with – have the intrepid bidders hit the jackpot in the abandoned storage auction, or will it just be junk?

Starting tonight at 8pm, UKTV's Dave is bringing the first UK series of the addictive show to our screens. And fans of the US show will be pleased to hear that Dave has also brought Sean Kelly, stand up comic, auctioneer and enigmatic Storage Hunters compere, along for the ride. 

Last Friday, we launched our multi-channel campaign to promote the show. Vine videos released each day via Twitter showcased items hidden under tarps. Sean encourages fans to get guessing and enter via #UnderTheTarp, and a lucky – or not-so-lucky – winner has been chosen each evening as the mysterious objects have been revealed. Check out days one to four below:  

Think you see a familiar shape in the Vine below? Could this be the bonanza you've been waiting for? Then take a guess with #UnderTheTarp on the Dave page or on Twitter here, and tune in for the first episode of Storage Hunters at 8pm tonight on Dave, to find out what's under tarp 5. All will be revealed in the first commercial break.

Nike CR7 in ‘Out of this World’

Champions League-winning, Balon d’Or polishing, record-breaking, all-round footballing megastar Cristiano Ronaldo stars in our new campaign for Nike Football.

The campaign marks the launch of Ronaldo’s new boot, the Mercurial Superfly CR7, made from Nike’s innovative flywire material and built for explosive speed. And when the fastest boot comes together with the most phenomenal player on Earth, the results are truly ‘Out of this World’.

Launching in the build-up to his appearance in El Clasico on Saturday night, a motion book story portrays Ronaldo as the hero who discovers the new Mercurial Superfly CR7 has crash-landed on earth in a meteorite. When he arrives at the scene and dons the boots, he gains explosive powers.

 

He shoots around the world at supersonic speed. He beats fighter jets for pace, breaks cops’ speed guns, plays matches in several global locations and even trains at extreme altitude on a snowy mountain before zooming back to Madrid, all in preparation for the epic clash with Barcelona.

The spot fuses live-action with animation to reinvent the comic book genre for Nike’s core audience of digital-native, mobile-first football fans. Just like with the biggest superhero movies, we teased the film with mini trailer across Nike and Ronaldo’s social channels on Thursday to generate intrigue and excitement.

 

After viewing the teaser, fans were directed to the Nike Football app as the exclusive place to watch the full film, and of course, order themselves a pair of boots.

In addition to the online film, we also revealed a giant meteorite-landing site in a busy square in Madrid to bring our digital story crashing into the real world.

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Read more about the Mercurial Superfly CR7 here.

Wieden+Kennedy’s Latest Campaign for Nike: CR7 in ‘Out of this World’

Champions League-winning, Ballon D’or polishing, record-breaking, all-round footballing megastar Cristiano Ronaldo stars in Wieden+Kennedy London's new campaign for Nike Football.

The campaign marks the launch of Ronaldo’s new boot, the Mercurial Superfly CR7, made from Nike’s innovative flywire material and built for explosive speed. And when the fastest boot comes together with the most phenomenal player on Earth, the results are truly ‘Out of this World’.

Launching in the build-up to his appearance in El Clasico on Saturday night, a motion book story portrays Ronaldo as the hero who discovers the new Mercurial Superfly CR7 has crash-landed on earth in a meteorite. When he arrives at the scene and dons the boots, he gains explosive powers.

He shoots around the world at supersonic speed. He beats fighter jets for pace, breaks cops’ speed guns, plays matches in several global locations and even trains at extreme altitude on a snowy mountain before zooming back to Madrid, all in preparation for the epic clash with Barcelona.

The spot fuses live-action with animation to reinvent the comic book genre for Nike’s core audience of digital-native, mobile-first football fans. Just like with the biggest superhero movies, we teased the film with mini trailer across Nike and Ronaldo’s social channels to generate intrigue and excitement.

After viewing the teaser, fans were directed to the Nike Football app as the exclusive place to watch the full film, and of course, order themselves a pair of boots. 

In addition to the online film, a giant meteor-landing site in a busy square in Madrid was revealed to bring our digital story crashing into the real world. 

For more information about the Mercurial Superfly CR7, please click here.

A Spore Fund collaboration: Khurangbin’s music video ‘The Infamous Bill’

Launched earlier this year, W+K's monthly Spore Fund invites the whole agency to submit an idea or creative project that has nothing to do with work, in the form of a one-page proposal and budget plan. The winner is announced at our monthly agency meeting.
 
When talent assistant/PA and bassist Laura McGrath won Spore Fund last month, she put the grant towards a music video for her band Khruangbin’s song ‘Infamous Bill’, enlisting her friends and W+K creatives Jason Scott and Joris Philippart to direct the film.
 
Shot in the style of an abstract, slow-motion Western, the film tells the story of Bill, a mysterious outlaw with a bullwhip. Speaking of their inspiration behind the film, Jason and Joris said, “We wanted to capture the darkness of the character and use this to create intrigue and mystique that complements the band’s Texas roots and their Tarantino-esque sound.
 
 
Intrigued? Listen further at soundcloud.com/khruangbin‎.