New work from W+K London and Tesco Bank: ‘Win Win’

Win when you spend, win when you don’t. That’s the idea behind Wieden+Kennedy Londons new Tesco Bank ‘Win Win’ campaign celebrating all the benefits the bank’s customers experience by choosing its current account.

Tesco Bank current account customers can collect Clubcard points on almost everything they purchase with their debit card and even earn extra points on your shopping at Tesco when they spend. When they don’t, their current account balance earns interest – hence the campaign's name, 'Win Win'.

Wieden+Kennedy London created a pair of TV spots which play on the contrast between two alternate scenarios to echo the win-win experience. Comparing the thrill of a family day out at the aquarium with a budding amateur biologist's rather less extravagant fascination with his pet goldfish, and the glamour of a pastel-hued dog grooming parlour with the hands-on fun of the DIY version, the films capture the bright side of very different experiences. An accompanying print and outdoor campaign also uses the juxtaposition of alternate sides of familiar objects to articulate the campaign message in a clear and simple way.

Read more about the new current account here.

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