Bringing football flair to Soccer Aid sponsorship for Tesco

Yesterday, we told you a bit about Tesco being the official fundraising sponsor of Soccer Aid this year.

Aiming to raise money for UNICEF’s crucial work to save and change children’s lives all over the world, the star-studded footy match will be televised live from Old Trafford’s hallowed turf, starting at 6pm on Sunday on ITV.

To mark the occasion, we created a series of idents to run through the preview show and throughout Sunday's live coverage.


The idents feature Tesco employees and customers getting behind the fundraising, showcasing their efforts and thanking them for all their support. Much like the stars taking to the pitch for the Soccer Aid ‘England vs Rest of the World’ match, fundraisers and donors show unique flair with every pound landing in the donation bucket.

Echoing the spirit of a football match, we've amplified the action through commentary, describing all the goings-on with characteristic footballing enthusiasm and adding a playful touch. 

The idents will be supported with activity in Tesco’s social channels, including live alternative commentary during the match and exclusive behind the scenes content.

An hour-long preview show will air tonight at 9pm on ITV, so be sure to tune in to see which celebrities and former professionals will be representing each team and get a peek at the past week's training sessions. 

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