A week of triumph for Lurpak’s ‘Adventure Awaits’

Our Adventure Awaits spot for Lurpak has enjoyed quite a week! 

On Thursday it was awarded first place in the March/April Thinkboxes.

And then last night it picked up two more gongs for telly: a FAB gold and a FABUOUS grand prix plate at the Food and Beverages Creative Excellence Awards

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TV brilliance from Lurpak tops The Thinkboxes

Throughout the year, TV ads duke it out for the top spot in The Thinkboxes, a bi-monthly award celebrating and honouring all forms of TV ad creativity.

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Our Lurpak Adventure Awaits spot was picked top of the 'boxes for March/April, thanks to some "pure TV brilliance". Thanks Thinkboxes!

Head over to the Thinkboxes site to read more about it from our lovely Lurpak client, Laurence. 

Not only that, but another one of our deliciously creamy ads, Cravendale Barry the Biscuit Boy, was shortlisted for the award on account of "more trademark wackiness". Remind yourselves of Barry's milky cautionary tale:

 

W+K Restructures Planning Department

Following recent personnel changes and promotions at W+K London, including the hiring of ECD Iain Tait and the promotion of Helen Foulder to Deputy MD, the agency has announced a restructure of its planning department. Beth Bentley has been promoted to Head of Planning, and former Head of Planning, Paul Colman will serve in a newly created CSO role.

Bentley has served as Director of Digital Strategy and Innovation at W+K London since May 2013, having previously worked at the agency from 2006 – 2009, spending the intervening years as a creative strategy advisor to ministers in Whitehall, and latterly as Deputy Head of Planning at Adam&EveDDB, where she managed a department of 35 strategists.

As Head of Planning, Bentley’s role will involve running a restructured planning department that blends brand planning with digital, social and interactive strategy; comms planning; content planning; and community management. She will report into Colman.

As CSO, Colman will oversee the strategic vision of the agency whilst continuing to work on client and new business.

Paul Colman, CSO, says “To solve our clients’ problems effectively the planning department needs to be a beacon for the most interesting and provocative thinking, regardless of medium, context, or platform. Beth knows the agency inside-out, and brings the right blend of business nous, dissatisfaction with the status quo, and an insatiable appetite to experiment.”

Beth Bentley, Head of Planning comments: “By bringing these diverse planning disciplines together we've created a stellar strategic line-up of thinkers who, together, bring a deep understanding of the evolving communications landscape. To lead a team of such incredible strategic talent is an honour. I can't wait to see what we can achieve together. ”

Neil Christie, Managing Director, says: “Growth isn't just about getting bigger. We need to continue to do better, bolder work for our clients and this restructure will help us to do that.”

Expanding into the Wilkes Street wing

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We're busting out of our Hanbury Street space. We've run out of room and we've taken some additional space round the corner among the beautiful old Georgian houses of Wilkes Street (above).

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We've moved about 40 people into a former textiles office (or manufactory) about 100 yards away from our main space. Here's what the new place looks like inside:

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#SingItKitty MOMAs Win

Our #SingItKitty app, which we created together with Stinkdigital has been recognised at The Drum's Marketing on Mobile Awards, winning the 'Best Brand Awareness Mobile Campaign / Strategy' category.

The app can be used online, on a tablet or on mobile. If you haven't already done so, you can star in your own lip-synching version of the TV ad The Ride here.

Check out the full list of winners.

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remembering Cheryl and walking for St Joseph’s Hospice

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Last Friday the sun shone down as the whole agency set off to have some fun and raise some funds in memory of a very dear colleague and friend, Cheryl Rogers.
 
Cheryl was a huge part of Wieden+Kennedy, working with us for 12 years. She threw herself into absolutely every thing that she did with passion from her early days on Nike, to her time spent in the Shanghai office, touching pretty much all our clients in one way or another during her time with us. She contributed a huge amount personally and professionally to W+K and helped make us the agency we are today.
 
Cheryl joined as an AM and was a Group Account Director by the time she passed away, growing up with us as the agency grew in size. Her positivity, kindness and enormous sense of fun made her much loved by everyone around her and made lots of us incredibly proud to call her a friend. 
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We wanted to get together as an agency to do something to celebrate her life, to get everyone together and have some fun; just the way that Cheryl would have organised.
 
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And we also wanted to do something useful. Cheryl was cared for exceptionally well by St Joseph's Hospice in Hackney. We were humbled by the work they do every day for so many people and wanted to raise some cash to help them continue to deliver such an amazing service to those in need of it. 
 
So last Friday we launched the first annual W+K WALK – setting off around the East End where Cheryl lived (and visiting some local pubs) for a 10 mile walk in the sunshine. We donned specially designed colourful T-shirts and set out in the bright spring sunshine to explore Hackney a bit. We are proud to say we raised over £24k in doing so.
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We were touched by the number of donations we received from friends and family, clients, partners and even people who passed us on the street. We are pleased to have created an event which has raised so much and also felt so fitting – Cheryl would have loved every minute of it – we hope it's the first of many.
 
Thanks very much to every one who donated and everyone who took part. If you would like to donate to St Joseph's, so you can here:
 
 
For more information on St Josephs and the work they do: www.stjh.org.uk
 
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