Tesco Mum of The Year Awards

Tesco's annual Mum of the Year Awards, which were held last night, honour women who go above and beyond the call of duty to help others. It's a wonderful way to recognise ordinary mums who do extraordinary things. To support this year's event, Tesco asked us to create TV Idents and a social campaign. 


We wanted the campaign to be inclusive of all mums and celebrate the everyday, not just the super mums seen in the show. The ultra-short stories each capture a sweet and fun moment, including what is possibly the most creative home-made fancy dress costume ever. 



If you'd like to reward an extra-special mum in next year's 10th anniversary awards, head over to Tesco Living to read more about how you can nominate her: http://www.tescoliving.com/mum-of-the-year/nominate 

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