Tesco's annual Mum of the Year Awards, which were held last night, honour women who go above and beyond the call of duty to help others. It's a wonderful way to recognise ordinary mums who do extraordinary things. To support this year's event, Tesco asked us to create TV Idents and a social campaign.
We wanted the campaign to be inclusive of all mums and celebrate the everyday, not just the super mums seen in the show. The ultra-short stories each capture a sweet and fun moment, including what is possibly the most creative home-made fancy dress costume ever.
If you'd like to reward an extra-special mum in next year's 10th anniversary awards, head over to Tesco Living to read more about how you can nominate her: http://www.tescoliving.com/mum-of-the-year/nominate