To those in our biz, Thursday is Campaign day, and we like to get stuck in first thing with a cup of coffee or three. This morning, were rather pleased to see our recent Love Every Mouthful work featured in Private View.
This week's creative, Mark Roalfe (chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R), rather enjoyed it. Cheers Mark! He even wishes the in-store experience lived up to the ad. Well, we think he'll be pleased to see Tesco's glorious new Watford Extra store, which Retail Week recently featured an interesting analysis of here.
This week's planner, Chris Whitson (planning partner at VCCP me), weighs in with his opinion too.