Welcome to the internet: 30 August

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Get that internet.

twerk: verb 

dance to popular music in a sexually provocative manner involving thrusting hip movements and a low, squatting stance: 

just wait till they catch their daughters twerking to this song

twerk it girl, work it girl 


TWERK TWERK TWERK


In the week that 'twerk' officially appeared in the Oxford English Dictionary, it marched its way triumphantly into popular culture as a result of the actions of a one Ms. Miley Cyrus.  

Hannah Montana, you say? The daughter of Billy Ray Cyrus you say? Yes. That one. It was her. She did it.

At Sunday's MTV Video Music Awards, Ms. Cyrus performed Robin Thicke's sexually suggestive song 'Blurred Lines' with the man himself and brought twerking into the limelight. In front of an audience of very rich people and other people wanting to see the very rich people, she twerked. And my did she twerk. She also thrust a foam hand between her legs like an overtly large squidgy phallus. But that's all relative I suppose.

Since then, the internet's pretty much broken down over this. Tweet records have been smashed. Parenting groups have been outraged. HOW COULD THIS HAPPEN TO THE CHILDREN?? 

Some people have even suggested that we shouldn't be as obsessed by this outrageous example of celebrity culture. But what do they know? Nothing. Absolutely nothing. I mean come on, look at it. http://mileycyrustwerkingonreality.tumblr.com/

Keep on twerking while you’re working.


W+K Caribbean Cruise

Before I started my new role, I was told that I will be
thrown into the deep end. After last night’s W+K cruise – that was definitely
an understatement. Firstly, I have never been on a boat, so I really did feel
like a fish out of water (no pun intended). And countless hours spent watching
Rosie and Jim had led me to believe that boats moved quite slowly and steadily,
so when I initially boarded the boat, I was caught off guard by the rocking.
Yet after stepping into the interior of the boat, and being greeted by a bar
with open arms, I wasted no time indulging in a few pints of beer.

Summer party 3

 

Cruise

I enjoyed chatting to other members of the W+K team on
board, amid the backdrop of inflatable palm trees, sharks and bananas. The
setting was reminiscent of Jeff Koons and his 1979 inflatable series, and I
loved it. I ended up getting to know several new faces, and in all, I am glad
that I met so many wonderful people yesterday. It really confirmed to me that I
have chosen the right career path.  When
we arrived at our destination, I followed the crowd and found myself having an
insightful conversation about the beautiful game of football. I can talk for
England, when it comes to football – it’s a shame I can’t play for them. So it
was great to meet some likeminded people that felt the same way.

Silvan  Sian

 

Day

 

Cruise 2

I have grown up in London and until last night, I felt I had
seen all there is to my home city. Yet experiencing the boat tour, on the
Thames, offered me a fresh perspective on London, and it was an unforgettable
experience. I can now gladly tick ‘Travel on a boat’ off my to-do-list.

 

Canary_

(Just a little snippet from my W+K memoirs).

 

By Joshua Okungbaiye

On a balmy night in West London… WKFC 11 – 6 JWT

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Our man in the field Matt Simpson reports on last night's epic match, which saw WKFC squaring off against JWT:

With Bank Holiday related injuries wreaking havoc in the JWT ranks, a couple of local lads patched up their side to make an always competitive but ultimately one sided game.

The goals were flying in from the off with diminutive Ollie Pym, a threat for the first 20 minutes, getting W+K's first with a low drive from the edge of the box. Oscar Powell was causing mayhem in his advanced Heskey meets Henry role, drifting out wide and linking the play nicely with the midfield. Another nice build up led to The Beast adding our second, a rising shot which lit up Ravenscourt Park and led the crowd of 13 to shout things like 'OH MY DAYS, DID YOU SEE THAT BLUD/BRUV'. Soon after it was 3-0, Freddie Powell getting in on the action. The Powell brothers clearly enjoying themselves in their native W postcode.

Just as the champagne football started to flow, JWT hit back with their first of the game, up to that point the central defensive duo of Razor Walsh and Brazilian import Paulodinho were looking solid, calm and winning every second ball. 3-1 with 7 minutes played.

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But just as quickly as JWT were in it, they were out of it again, Tom 'The Birdman' Bird was a threat on the wing all day and good work on the right hand side lead to goals for Oscar and Freddie (who was playing left back). The introduction of Major Blazer after 20 minutes did nothing to stem the tide as he helped himself to W+K's sixth. The Powell brothers scored another one each giving Freddie a first half hat trick (he was playing left back). Half time. 8-1.

If the first half was all about W+K's offensive players, the second was all about the defensive. JWT came flying out of the blocks scoring a quick fire double to make it 8-3, game on. Alex Best was possessed in midfield, charging round the park like a man being chased by a wasp, his energy crucial in the latter stages when others were fading. Oscar Powell then helped himself to another – his hat trick, 9-3.

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JWT then launched an aerial bombardment, long balls flying in to our box from all angles. The WK defence just about holding on, Sammy King who can jump his own height apparently, winning headers he really shouldn't have at right back. Matt Owen, wearing a shirt not a vest, fiercely competitive in defence and midfield. Josh Okungbaiye playing out of position at left back putting in a big shift in on dayboo. David Goss chasing the ball like a wippet off its lead in Roker Park. The long balls kept coming and WK started to crumble, another 2 quicks goals from JWT and it was 9-5. Nerves jangled at the death but further goals from Oscar and Australia's 3948th best DJ killed off the game. One more from JWT and it finished 11-6.

Cheers to Lewis and team from JWT for the game and the Ravenscourt Park lads for stepping in/providing atmosphere.

A new curator: Christopher Jobson

Prada curate

Christopher Jobson, the creator and editor of
Colossal shares his Pinterest Board for Curate. Invited by Fondazione Prada and the Qatar
Museums Authority, Christopher curated a Pinterest Board in response to the
following question:

Which exhibition, imagined or real, would be your choice as the
most inspiring ever?

Christopher took inspiration from the
exploration of light in contemporary art. 'Light,
Shadow and Reflection
' showcases work such as Benoit Paillé’s Illuminated Landscapes, where suspended
glowing spheres seep light into the surrounding area.

Jobson02

Colossal is a Webby-nominated blog that explores art, design,
and photography with a focus on work that is non-digital. Chosen by TED as one
of the 100 Websites You Should Know and Use it was also rated one of the top 100 Blogs on the
Internet by Technorati
.
Founded just three years ago, Christopher runs the blog himself and currently
receives 1 to 3 million readers per month.

Jobson01
Example
Pin:
CLOUD by Caitlind r.c. Brown 

What will you curate? www.curateaward.org

The KDI are watching

School's out for the summer, and its time to kick back and relax. Unless, that is, you want to make sure you are ready for the new season.

In our latest work for Nike and Foot Locker, we turned basketball superstar Kevin Durant into the head of a covert crack team of athletes – The KDI – who have been keeping a close eye on the courts of Europe. Their aim? To inspire kids to get ready for the new season and reward those who have been training when everyone else has been somewhat less active… .

 

From the heart of their hi-tech KDI control centre, KD and his Foot Locker 'striper' mastermind proceedings.
Out in the field, Perri Shakes-Drayton, Dirk Nowitzki and Marco Belinelli are doing the business. Kids who are ready for the season are rewarded with the latest kicks. They can now start the new season on top of the performance stakes, as well as the style stakes. Bingo.

As for the others, well, the 'gentle' reminder is designed to get them moving.

So, if you've taken your foot off the gas over the summer, you better duck and cover, because the KDI are watching.

new kid on the Hanbury Street block – thinking, fast and slow

This
week I’ve been given some time to do some proper reading. There’s no
opportunity to skim here; it is fascinating and dense psychological stuff. My
tome? ‘Thinking, Fast and Slow’ by Daniel Kahneman. This book will form part of
a much bigger project about how we hold brands in our memory, but for now,
while I pace through part 1, I’m going to pick out one particular theory.

Thinking2

It’s
not the most shiny, sparkly new theory, but an old one that often gets
forgotten: The Halo Effect. In short The Halo Effect is our tendency to like or
dislike someone or something as a whole. If you’re impressed by one part of a
person’s character you’re likely to assign other positive attributes to them
even if you have no factual evidence for these.

Kahneman
uses the example of meeting a lass called Joan at a party. You chat and get on
well. Joan’s name comes up as someone who might be needed to contribute to a
charity. You’re then asked: “What do you know about Joan’s generosity?” The
real answer is absolutely nothing. You didn’t speak about her charitable
pursuits. You don’t know that she took 5 bags of clothes to Oxfam last week.
However, because you liked Joan you retrieve this positive feeling in your
mind. Generosity is something you admire. You also admire Joan. So you are then
perfectly set up to hold a belief that Joan is a generous person.

Halo

This
is actually a fiction, or at least far from a fact. It could be true but you
have no real evidence. So The Halo Effect produces a simple bias. Another
example is: “If you like the president’s politics, you probably like his voice
and appearance as well”.

The
Halo Effect can be pretty useful to brands. Especially in trying to combat the negative
schema mentioned in my post last week. If we can get consumers to like one
distinctive thing about a brand, they may well then be less cynical and more
receptive to finding out about other facets of the business. Most importantly
this will happen subconsciously without any brash instructions. Our brains
induce a halo effect without us knowing it’s there. This makes for an
interesting way to deliver a message without it being overtly sold to or pushed
at the consumer.   

[Thoughts from Planning
newbie Alexa]

pants and advertising

Tomorrow
a friend of one of our planners is coming in to show us some super luxe, silky
soft underpants over lunch. Check out burtonwode.com
for a teaser. In days gone by it was commonplace for shirt-sellers and tailors
alike to visit London’s offices and measure up gentleman for bespoke
clothing.  This tradition has died with
all things ‘click and collect', but for tomorrow it’s back on.

It’s
also got me thinking about the evolution of underwear, and the evolution of
underwear advertising. There’s an incredible shift from underwear as something
practical and restrictive, to something provocative and subversive. 

This
was underwear in the 1860s:

Undies1

Yes,
you could wear the rigging of The Eden Project around your waist. Here was
underwear designed to hide your legs if enhance your waist. But by the turn of
the century under garments were rapidly changing for less bulk and greater
mobility. 

The
changing styles are incredible culture markers of the time.  During the 1920s when women were beginning to
push back against their all-things-feminine-and-floaty stereotypes underwear in
turn became boxy and androgynous.

Undies 2

This evolution was never stagnant. By the late 1940s advertising underwear was
really taking off. Interestingly, it was as much about the day’s celebrity pin-ups as in modern times. Marilyn Monroe started her career as an underwear
model. Then advertising imitated her when they couldn’t have her for
themselves. 

Undies 3

Movie
stars put underwear firmly on the sexy map. Bras were no longer ‘over the
shoulder bolder holders’ but something seductive. No more was the evolution of
underwear something restricted to women’s clothing. Marlon Brando and James
Dean would make the white t-shirt, formerly something very much an undergarment
and unglamorous, into an outerwear torso teaser. 

Undies 4

Unsurprisingly
it wasn’t long before underwear advertising became something controversial.
Wonderbra is a famous example of this. The huge OOH ads of Eva Herzigova bearing
her cleavage were blamed for stopping traffic and causing road accidents in
1994. You’d think things were pretty liberal by the 1990s but this was
considered a step too far. Likewise Kylie Minogue’s campaign for
Agent Provocateur
was banned in 2001. [It shows her romping around on a
bucking bronco in nothing but Agent’s skimpy minis]. The public deemed it porn. 

Undies5

Yet
in 2009 Agent Provocateur got away with it with their Valentine’s campaign: ‘Love me tender…or else’,
even in raunchy viral video format. Why? Because this time the lace-clad
protagonist was empowered. Yes, she was still something to be looked at,
admired and everything else in this context…but she was the heroine not the
victim of the story.  It was again
legitimised by the use of celebrity and maybe the fact that Agent’s at the top
of the premium scale. Miss Huntington- Whiteley takes her prisoner and she gets
her revenge. 

Today
it’s a power game. Underwear adverts are aimed at women who want to feel more
confident in their products and to give men a taste of what they want but won’t
necessarily get…unless they buy it for their girlfriend.

[Thoughts from Planning
newbie Alexa]

 

 

 

 

 

The Great Wieden + Kennedy Bake Off

The folks at W+K love to bake, so what better way to celebrate the return of The Great British Bake Off than to put our pinnies on, turn our ovens up and have a sponge cake bake-off W+K style.

Photo copy

Competition was fierce with Silvan, the current baking god, defending his title with a lemon meringue frosted sponge, but Samara swooped on in with a delicious passion fruit and vanilla number and beat him to the winning spot.

Unknown

 


All cake

We had some very strong contenders with Andy Kay spicing it up with his spiced apple and almond cake and newbie account exec Josh Okungbaiye with his cheeky 'Sponge' Bob square pants cake.

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After judging had taken place it didn't take long for the rest of the agency to devour the lot!

Rare or well done, with butter or béarnaise

A few weeks ago, we gave you a taste of Tesco's new Love Every Mouthful campaign, built on a renewed commitment to bringing its customers the very best of British fresh produce. We created a deliciously summery spot celebrating strawberries and a sizzling ad focused on smoky grilled British chicken, and today we bring you the latest spot in the series, an ode to the juicy British steak. 

Whether you like yours rare or well done, with butter or béarnaise or prefer sirloin to rump, there's nothing better than a perfectly cooked steak. 

 

All four ads were directed by Daniel Wolfe through Somesuch & Co, and the steak spot is also supported by a print execution that looks something like this.

LEM_Steak_DPS

If you need some tips in the kitchen, Tesco colleague, blogger and butcher Phil Lowe certainly knows his stuff. He even stars in the ad and recently wrote a lovely piece about his experience on the shoot. Visit his blog here for more of Phil's wisdom www.mugofstrongtea.blogspot.co.uk

DSC_0004 (2)

pets on the net

Store_banner_bg_Pug

Our
new pug Pay As You Go campaign for Three has got me
thinking about pets on the net and how they’re used.  People are proud of their pets, sure, but the
growing diversity in how they are being presented online is surprising. 

It
seems to be more than just a ‘cute’ thing, although the cult of ‘cuteness’ in
itself is not something to be scoffed at. The Japanese have their very own term
for ‘cute’. All things cuddly and sweet are called ‘kuwaii’. Kuwaii is a
massive part of culture there and has been for decades. Hello Kitty for example
is typical of kuwaii. It’s all things with chubby cheeks and over-sized doughy
eyes. 

Hellokitty

There
seems to be an immediate positive enjoyment in seeing a cute image. But studies
have also found it to be more than this. Research suggests that ‘because cute
things produce positive feelings, their influence may extend to other aspects
of behaviour’.  This study suggests that not only
do we feel good when we see a cute animal; we are also more attentive
afterwards. Participants given a simple motor task (the children’s game
Operation) consistently performed better after having seen images of animals.
What’s more those who saw baby animals outperformed those who were shown less
adorable adult animals.

This
might be going a bit far, but as different sharing platforms develop and
diversify over the web, pets and kuwaii are becoming something mainstream on a
global level. 

Evidence
can be found in the sheer volume of YouTube hits for pet-related content: Fenton 9.3 million views of a
dog chasing deer, 3.7 for a cat playing with a toaster. Maybe pets have become
the great leveler that football used to be before it got excessively expensive
and political. People can relate to animals. Despite the pampered pooches of
the likes of Paris Hilton they also remain slightly classless.

Fenton

They
are certainly useful in this way to brands. Take Chanel. Chanel is a brand
that’s pretty inaccessible to a lot of people. It’s at the summit of high end.
Even those passionate about fashion can sometimes only aspire to its style
rather than being able to afford the real deal. Karl Lagerfeld is likewise a slightly aloof
figure. What did he do? He put his cat in charge of the Chanel Twitter channel.
Genius. Suddenly the brand has a bit of the humour it maybe lacked before. This
gentle charm has made it accessible.

Choupette

Mark
Zuckerberg’s done it with his dog Beast. Though this feels less about the
Facebook brand and more about softening his own public profile.  According to The Telegraph one in ten pets
has a social media profile. I wonder if it’s not a nice way to talk online
about something without it being so overtly personal as one’s own social media
profile. You can have fun with it, because you’re pretending to be cat or dog.

Kuwaii and pets on the net seem to be good
barrier breakers. They have a mass appeal that can make both brands and
personalities more accessible.

[Thoughts
from Planning newbie Alexa]