BUT WHAT’S HAPPENED TO ALL THE MILKMEN…?
“Catnapped” the new ‘40 ‘second spot from Wieden + Kennedy London sees the return of Bertrum Thumbcat, back for part two of his plan for feline world domination. This time he has enlisted a thumb-cat army of milk stealing, cunningly trained kitties, who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.
The spot launched on Saturday 8th September during X-Factor supported by a YouTube masthead, and an ITV.com takeover.
Directed by Traktor, the story opens on a guy buying a bottle of Cravendale at his local shop. Seeing a delivery van, he starts to wonder what’s happened to all of the milkmen. They can’t have just disappeared. We then cut to scenes of a milkman being kidnapped by the cats and brainwashed in their secret lair to join their army of henchmen.
In order for Berturm to recruit thumbcat comrades to join the cause, he has created a Facebook app that allows you to disguise photos of your cat and sign them up as one of his recruits.
And there’s more. The last week of September sees the launch of an on-pack promotion. Bertrum and his friends have been busy inventing ‘Epic Straws’ (Extreme Pilfering Instrument for Cravendale). Seemingly fun straws for kids – they are in fact milk-stealing devices. Ready for the thumbcats to use when the uprising comes. They cats have even made their own commercial to promote the straws on line. Look out for it on YouTube from 24th September.