Since the dawn of time ad agencies have been categorised as either 'suited' (businessslike, service-focused, conservative) or 'beardy' (creatively focused, unconventional, innovative). Wieden + Kennedy has destroyed this paradigm by adopting a totally new approach. Management (above) are leading the way, with Kim (ECD), Tony (ECD) and Neil (MD) proudly displaying the results of an experimental suit/beard workshopping exercise. We believe clients will find this 'best of both worlds' positioning irresistible. Our team of in-house genetic engineering specialists is already working on taking this to the next level by cloning some of our most distinctive qualities and applying them to all team members. See prototype below.
“Catnapped” the new ‘40 ‘second spot from Wieden + Kennedy London sees the return of Bertrum Thumbcat, back for part two of his plan for feline world domination. This time he has enlisted a thumb-cat army of milk stealing, cunningly trained kitties, who kidnap and brainwash milkmen to help them get their paws on all the Cravendale.
The spot launched on Saturday 8th September during X-Factor supported by a YouTube masthead, and an ITV.com takeover.
Directed by Traktor, the story opens on a guy buying a bottle of Cravendale at his local shop. Seeing a delivery van, he starts to wonder what’s happened to all of the milkmen. They can’t have just disappeared. We then cut to scenes of a milkman being kidnapped by the cats and brainwashed in their secret lair to join their army of henchmen.
In order for Berturm to recruit thumbcat comrades to join the cause, he has created a Facebook app that allows you to disguise photos of your cat and sign them up as one of his recruits.
And there’s more. The last week of September sees the launch of an on-pack promotion. Bertrum and his friends have been busy inventing ‘Epic Straws’ (Extreme Pilfering Instrument for Cravendale). Seemingly fun straws for kids – they are in fact milk-stealing devices. Ready for the thumbcats to use when the uprising comes. They cats have even made their own commercial to promote the straws on line. Look out for it on YouTube from 24th September.
The full extent of Bertrum’s plan will be exposed this Saturday night – you can join Cravendale on Twitter or Facebook to discuss the broadcast, and share your ideas for keeping pesky kitties at bay. We hear a ball of wool is a most effective method of distraction. Or you may prefer to keep tabs on Bertrum via his Facebook page and Twitter feed.
And remember: the cuter they are, the less they can be be trusted.
There's a huge climbing wall in the car park across the road from WK Towers. It's part of a campaign for Walkers Crisps. Naturally, various Wieden + Kennedy folks have been compelled to climb it. Because it's there.
Matt, Sophy and Jen today braved the wall in a race.
Matt ended up with a slight overtake over Jen (far left above) and Sophy (far right), but heroic effort by all. These two champs, Jen and Matt, scaled the ridge and survived to wear some rather fetching t-shirts.
Jen was so proud she wore the shirt back to the office.