Megalomaniac thumbcat Bertrum is back and he's got a plan.
A big, evil plan to steal our Cravendale milk: he's brainwashing innocent milkmen to work as his milk-pilfering henchmen. Yes!
But we're on to his scheme, and Cravendale has a message for Betrum and his gang:
NOT ON OUR WATCH, PUSSIES.
The new campaign broke on TV this evening.
And your cat can join his thumbcat army.