Wieden + Kennedy selected as lead agency for Tesco

Tesco has announced the appointment of Wieden + Kennedy as its new lead creative and strategic agency following a competitive pitch.

The pitch process was handled by intermediary consultancy Oystercatchers.

Matt Atkinson, Group Marketing and Digital Officer at Tesco said, “We are delighted to have appointed W+ K after a very competitive pitch process. Their strong thinking, brilliant team work and creativity really stood out. We are excited about working with them on our plans. I would say that it was very hard to make a decision, the responses we had from all were very compelling indeed”

Neil Christie, Managing Director of Wieden + Kennedy said, “We are absolutely thrilled and delighted to be working with Tesco. It’s a wonderful opportunity to work with one of Britain’s truly iconic brands”

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